Ashley Lu Email & Phone Number

Shanghai, China

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Planning and executing effective marketing communications programs across digital and traditional channels, aimed at NCL’s travel partners.- Developing and implementing eDMs to offer timely information on cruise policies, activities and promotion for travel professionals.- Developing and delivering trade marketing engagement and educational tools such as.

Sydney, Australia

- Management and execution of PADI’s social media platforms including Facebook, Instagram, Twitter and LINE with over 70k followers in total.- Planning and implementing social media marketing strategies such as the 2019 Senryu (Japanese poem) Campaign which had 600+ entries, resulting in effectively enhancing user engagement across all social media.

Sydney, Australia

- Effectively maintaining fixed asset register using Catsoft for seven companies under Mirvac Group- Investigating and reconciling the difference between Bank Statements and General Ledger accounts for eight shopping centres under Mirvac Group- Reconciling the interface between RMS system and MRI system with the bank rec item- Accurately reviewing and.

Sydney, Australia

- Managing the social media content calendar and content production for the Chinese social media platforms WeChat. Increased the number of WeChat followers by 34% in from 2014 compared to 2013.- Editing all copy for social media and marketing materials as well as providing translation help in Mandarin and Japanese. - Performing graphic design duties such.

Shanghai City, China

Brand Management: SOFINA- Researching and analysing reports including sales data analysis, sales improvement proposals, competing product research reports and target group analysis for a beauty brand. For example: Consumer Behaviour Analysis of female consumers born in 1970s, 1980s and 1990s.- Interpreting between Mandarin, English and Japanese accurately.

Shanghai City, China

- Translating marketing campaign proposals, marketing text books and interpreted for meetings.- Organising, planning and managing exhibitions.- Updating the contents of official social media pages such as weibo for clients.

Tokyo, Japan

- Assisting customers in selection of clothing styles and sizes in a friendly and efficient manner. - Assisting with window displays for special promotions

Master Of Commerce, Marketing & Accounting, Gpa 5 Out Of 7 Gpa

Bachelor Of Arts (B.A.), Japanese Language And Literature, 1St Class Academic Scholarship (2008-2012)

Activities and Societies: Chinese & Japanese language exchange group

Japanese Language And Literature, Japanese Government (Monbukagakusho:Mext) Scholarship For 2011