Ashley Lu Email & Phone Number

Shanghai, China

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Planning and executing effective marketing communications programs across digital and traditional channels, aimed at NCL’s travel partners.- Developing and implementing eDMs to offer timely information on cruise policies, activities and promotion for travel professionals.- Developing and delivering trade marketing engagement and educational tools such as webinars and reference manuals.- Providing copywriting, editing and translation support for marketing collateral including brochures, flyers and ads.- Working closely with NCL team including the offices in the US, Mainland China, Hong Kong, Japan, India and Singapore to source relevant products, offers, messaging and creative to support campaign activities.

Sydney, Australia

- Management and execution of PADI’s social media platforms including Facebook, Instagram, Twitter and LINE with over 70k followers in total.- Planning and implementing social media marketing strategies such as the 2019 Senryu (Japanese poem) Campaign which had 600+ entries, resulting in effectively enhancing user engagement across all social media platforms.- Coordinating and executing global and localised campaigns. Examples include: contributing to the successful acquisition of new divers through PADI Women’s Dive Day, Refer a Friend and Scuba Diving Week campaigns.- Researching and creating regular content for the PADI blog and web news in order to drive profitable customer action.- Enhancing PADI’s brand presence and awareness by creating online advertising through Facebook and Instagram ads and Google AdWords, achieving a combined 10.1 million impressions and 12.6k website clicks in 2019.- Designing and producing print and digital marketing materials such as posters, brochures and banners using Adobe Creative Suite such as Photoshop and InDesign.- Collaborating closely with the PADI Global Marketing team, Regional Marketing teams and all other departments on the development of offline and online marketing tools for PADI Members.- Managing Email Marketing Campaigns in Japanese for more than 80k recipients with an average open rate of 23% using Dreamweaver to build eDMs. - Updating English video content to include Japanese subtitles and infographics using Premiere. - Providing precise written translations and real time trilingual interpretations during events and meetings for management teams.- Presenting monthly and yearly marketing reports by utilising Google Analytics and Spredfast (social media monitoring platform), managing the stakeholder’s expectations of the different regions within the Asia Pacific market.

Sydney, Australia

- Effectively maintaining fixed asset register using Catsoft for seven companies under Mirvac Group- Investigating and reconciling the difference between Bank Statements and General Ledger accounts for eight shopping centres under Mirvac Group- Reconciling the interface between RMS system and MRI system with the bank rec item- Accurately reviewing and merging weekly and monthly bank reconciliation of offshore team and onshore team- Developing attention to detail though assisting with the preparation of financial statements- Reviewing the offshore team’s works including bank journals and mobile expense allocation- Preparing weekly payment forecast report

Sydney, Australia

- Managing the social media content calendar and content production for the Chinese social media platforms WeChat. Increased the number of WeChat followers by 34% in from 2014 compared to 2013.- Editing all copy for social media and marketing materials as well as providing translation help in Mandarin and Japanese. - Performing graphic design duties such as designing social media content, text advertisements and brochures for company events and campaigns using InDesign and Photoshop. - Researching market conditions and regulations for Import/Export business based on client preferences.

Shanghai City, China

Brand Management: SOFINA- Researching and analysing reports including sales data analysis, sales improvement proposals, competing product research reports and target group analysis for a beauty brand. For example: Consumer Behaviour Analysis of female consumers born in 1970s, 1980s and 1990s.- Interpreting between Mandarin, English and Japanese accurately for meetings and brand events, and translating written documents including reports, brochures and posters. - Enhancing communication skills through efficiently organising “Japanese customers in Shanghai” events by creating event pamphlets, store decorations and face-to-face sales and increased foreign customer satisfaction. - Developing teamwork skills through organising promotional events and digital marketing campaigns with the Shanghai Marketing Team.- Designing promotional materials including posters, banners, POP and brochures to attract customers.- Strengthening attention to detail through maintaining product and customer information within company systems (SACS).- Customer relationship management including writing marketing emails and then sending them to potential clients.Accomplishments:- Developed unique package design for product sets. - Increased customers and sales.- Received commendations from customers for skilled selection of suitable products, clear explanation and attentiveness.

Shanghai City, China

- Translating marketing campaign proposals, marketing text books and interpreted for meetings.- Organising, planning and managing exhibitions.- Updating the contents of official social media pages such as weibo for clients.

Tokyo, Japan

- Assisting customers in selection of clothing styles and sizes in a friendly and efficient manner. - Assisting with window displays for special promotions

Master Of Commerce, Marketing & Accounting, Gpa 5 Out Of 7 Gpa

Bachelor Of Arts (B.A.), Japanese Language And Literature, 1St Class Academic Scholarship (2008-2012)

Activities and Societies: Chinese & Japanese language exchange group

Japanese Language And Literature, Japanese Government (Monbukagakusho:Mext) Scholarship For 2011