Ashley Mohr Jackson Email & Phone Number

At The Fletcher Group, we’re experts at PR and content marketing that drives action and has a long term impact. Our clients – many of whom are disrupting how people shop, save and spend – understand the value that PR and content marketing bring to their businesses, and come to us to level up. Ashley's contributions include:• Setting and executing PR and communication plans for multinational, startup, and trade organizations• Leading communication strategy sessions, key messaging… Show more At The Fletcher Group, we’re experts at PR and content marketing that drives action and has a long term impact. Our clients – many of whom are disrupting how people shop, save and spend – understand the value that PR and content marketing bring to their businesses, and come to us to level up. Ashley's contributions include:• Setting and executing PR and communication plans for multinational, startup, and trade organizations• Leading communication strategy sessions, key messaging development, and crisis planning• Developing executive thought leadership content such as bylines, blogs, interview responses, social media posts, media briefings, and podcast scripts• Drafting and editing internal communication pieces such as memos, employee enewsletters, speeches, award nominations, and company announcements• Supervising creation of multimedia assets including videos, podcasts, and infographics• Drafting, editing sales materials such as white papers, case studies, and ebooks tailored to different prospect awareness stages• Nurturing relationships with and secure coverage in targeted tier one and trade media outlets within the tech, business, retail, HR, and marketing verticals• Identifying smart, strategic storylines that merchandise clients’ offerings, expertise, original research, and competitive differentiators• Advising on employee engagement strategy and tactics• Leading planning, content development and execution for annual events and conferences• Tracking content performance and media coverage metrics to measure PR’s ROI against KPIs Show less

Greater Denver Area

• Supervised all internal and external PR on behalf of Colorado Infrastructure Recovery Force under then-Governor John Hickenlooper in response to Class III FEMA disaster in northern, eastern Colorado• Primary spokesperson and crisis communication contact during hundreds of natural disasters (e.g., avalanches, wildfires, landslides, rockfall), motor vehicle accidents, construction and maintenance projects (dozens running concurrently throughout Colorado at all times), and special events… Show more • Supervised all internal and external PR on behalf of Colorado Infrastructure Recovery Force under then-Governor John Hickenlooper in response to Class III FEMA disaster in northern, eastern Colorado• Primary spokesperson and crisis communication contact during hundreds of natural disasters (e.g., avalanches, wildfires, landslides, rockfall), motor vehicle accidents, construction and maintenance projects (dozens running concurrently throughout Colorado at all times), and special events (e.g., presidential visits). • Acted as highways spokeswoman and main crisis communication contact for the largest sporting event to take place in America, the USA Pro Challenge• Created new branding guidelines and logo standards• Drafted content including press releases, opinion editorials, media advisories, website content, internal memos, and employee intranet copy• Launched and managed groundbreaking, award-winning social media channels including Twitter and Facebook Show less

• Acted as university’s system-wide branding liaison for internal and external audiences under Presidents Hank Brown and President Bruce Benson.• Developed new system-wide brand strategy, positioning, architecture, and messaging for all four campuses. The massive project impacted 100K+ students, staff and faculty; thousands of merchandise contracts; millions in signage, printed materials, designs and other logo collateral; hundreds of programs. • Supervised CU system’ website content… Show more • Acted as university’s system-wide branding liaison for internal and external audiences under Presidents Hank Brown and President Bruce Benson.• Developed new system-wide brand strategy, positioning, architecture, and messaging for all four campuses. The massive project impacted 100K+ students, staff and faculty; thousands of merchandise contracts; millions in signage, printed materials, designs and other logo collateral; hundreds of programs. • Supervised CU system’ website content and design (https://www.cu.edu/). • Supported media relations strategy execution across all four university campuses• Launched system’s social media accounts (e.g., Twitter: https://twitter.com/CUSystem)• Coordinated production of and drafted content system-wide internal and external publications such as brochures, economic impact reports, recruitment materials, and employee memos and newsletters• Managed public service announcement creation and distribution • Event execution and planning, including fundraisers, employee engagement events, and press conferences Show less

Denver, Colorado, United States

• Spearheaded “Mommy Bloggers” outreach project for OxiClean and Kaboom! products, garnering dozens of national, tier-one product placements, reviews and giveaways via broadcast, magazine, newspaper and blog outlets.• Promoted fundraisers, worked with Jessica Biel on a celebrity endorsement and PSA, and secured national coverage (e.g., USA Today) to build awareness of and raise money for The Wild Animal Sanctuary, the world's top animal rescue organization. • Wrote published byline… Show more • Spearheaded “Mommy Bloggers” outreach project for OxiClean and Kaboom! products, garnering dozens of national, tier-one product placements, reviews and giveaways via broadcast, magazine, newspaper and blog outlets.• Promoted fundraisers, worked with Jessica Biel on a celebrity endorsement and PSA, and secured national coverage (e.g., USA Today) to build awareness of and raise money for The Wild Animal Sanctuary, the world's top animal rescue organization. • Wrote published byline articles, news releases, media advisories, briefing sheets, press kit copy, product and organization fact sheets, website copy, and more. Show less

Denver, Colorado, United States

• Wrote byline articles, releases, media advisories, briefing sheets and calendar listings. • Developed media lists using research tools and article databases (Media Map, Factiva).• Assisted with client budget reports, update reports and continued client communications.• Worked with public, private, and nonprofit clients including: City of Denver, New World Restaurant Group, Inc., TCF Bank, Denver Public Schools, First Data Corp. (now Fiserv)

Colorado Springs, Colorado, United States

Mba, Sports And Entertainment Management

Ba, Organizational Communications, Business Mgmt. And Leadership

Activities and Societies: Chancellor's Leadership Class, Circle K (President) Graduated Magna Cum Laude.

Education record

Activities and Societies: Farrand Community Council (Secretary)

High School