Ashley Clark Email & Phone Number

Atlanta, Ga, Us

Roswell, Ga, Us

Atlanta, Georgia, Us

• Led strategy, marketing and program execution for CPG brands, non-profits and entertainment properties• Worked cross-functionally with agency and vendor partners to deliver innovative marketing solutions to meet client needs• Led the planning and execution of virtual and in-person events inclusive of talent procurement and management• Supported agency COO in the management of project scopes through monthly reporting of hours and cost of work• Created and updated process documents to onboard and train agency staff on tools and software to manage projects for efficiency• Implemented and managed new project management software

Atlanta, Georgia, Us

Company was formerly CSE and re-branded January 2019• Assist VP in developing the strategy and activation plan Cricket Wireless’ entertainment partnerships to reach a diverse audience• Lead influencer marketing strategy and negotiate strategic partnerships with entertainers, athletes and actors to serve as brand influencers• Coordinate work flow of new accounts and projects and lead multifunctional team to ensure timelines and deliverables are met while adhering to budgets• Analyze consumer data to develop marketing and experiential strategies that are led by insights to engage with desired consumer • Allocate, track and reconcile program budgets

Atlanta, Ga, Us

• Assist VP in developing the strategy and activation plan Cricket Wireless’ entertainment partnerships to reach a diverse audience• Lead influencer marketing strategy and negotiate strategic partnerships with entertainers, athletes and actors to serve as brand influencers• Coordinate work flow of new accounts and projects and lead multifunctional team to ensure timelines and deliverables are met while adhering to budgets• Analyze consumer data to develop marketing and experiential strategies that are led by insights to engage with desired consumer • Allocate, track and reconcile program budgets

Atlanta, Ga, Us

• Manage and track AT&T’s annual $1.3MM sponsorship and event activation budget• Develop activation plans able to provide memorable and positive interactions with consumers, resulting in enhanced brand awareness and affinity• Negotiate with third party vendors and talent to minimize expenses and maximize benefits for clients resulting in thousands of dollars saved at each event• Manage Coca-Cola’s booth build and presence at an annual recruiting conference• Monitor marketing and activation trends to deliver audience and industry relevant promotional and marketing programs• Oversee the selection, ordering and distribution of collateral items for event attendees to ensure they are relevant to attendees and maximize brand exposure

Atlanta, Ga, Us

• Executed event production for the 2014 Essence Festival including vendor management, talent procurement, video production, and secured sponsorship deliverables on behalf of Coca-Cola. Managed the client’s $1.2MM program budget. The festival produced record breaking numbers with 550k attendees for 2014 • Led a cross functional team of 8-10 marketing professionals to develop and launch the Sprite webpage for the 2015 NBA All-Star partnership• Develop and execute fully-integrated strategic marketing programs and activations for Coca-Cola, Sprite, Regions Bank and NBC Sports to increase brand affinity and preference• Manage the Regions collegiate sponsorship portfolio including sports activation and academic integration • Develop project plans for key clients which align program objectives with marketing strategies • Develop and maintain weekly project tracker to report key metrics for greater project & portfolio efficiency

Stamford, Connecticut, Us

• Planned and executed the Equifax Sports Kickoff Rally for Atlanta HQ employees which featured executives, mascots and cheerleaders from the Atlanta Falcons, Atlanta Hawks and the Atlanta Dream for <$10k• Responsible for the tactical activation of Equifax’s sports sponsorship with the Atlanta Falcons, Atlanta Braves and Atlanta Dream with the goal of lead generation • Planned and executed the Home Depot and Tom Joyner Morning Show “Girls Night Out” event which required outside event installation (tent, chairs, flooring, lighting), catering, vendor coordination and store promotion within $50-60k budget for 500-700 attendees• Developed marketing campaign thematic “Score with Equifax” for Equifax’s sponsorship of the Atlanta Falcons which was leveraged in the digital, social, and experiential executions from 2013-2015• Led successful retail activations for The Home Depot to drive additional sales of over $170K in one year• Served as primary liaison with sports properties on behalf of The Home Depot and Equifax to ensure all contract deliverables were fulfilled

Smyrna, Georgia, Us

• Managed content on social media sites including Facebook, Twitter, Pinterest, and company blog• Utilized engaging content to organically grow the number of followers and fans across social media platformsFacebook Fan Growth - 6.5%; Twitter Follower Growth – 6.5%; Pinterest Follower Growth – 75%; Blog Weekly Unique Visitors – 375%• Managed all web-generated sales leads and assessed prospects buying potential for follow-up• Contributed to over $9MM in sales for Q4 through web lead management

Atlanta, Ga, Us

• Conducted event production, planning logistics, and script writing for Coca-Cola’s Black History Month panel moderated by Soledad O’Brien under budget for 150 attendees• Spearheaded the AT&T kickoff rally for their sponsorship of the inaugural Nation’s Football Classic in DC by ensuring event production, celebrity talent management, and school coordination (Howard University and Morehouse College) for kickoff success. Event was delivered to 500 attendees and met budget• Led a cross functional team of 8-10 marketing professionals to develop and launch the 2012 Coca-Cola Essence Festival mobile app• Developed and executed fully-integrated strategic marketing programs and activations for Coca-Cola and AT&T to increase brand affinity and preference• Led the marketing and promotions of large scale events, attendance up to 60,000 people, including pre-planning, event logistics and vendor management on behalf of Coca-Cola and AT&T

Atlanta, Ga, Us

• Led the on-site sponsorship activation of AT&T’s presenting sponsorship of the AT&T Nation’s Football Classic• Assisted in the design and execution of fully integrated marketing campaigns and promotions • Researched and implemented social media best practices for clients• Served as project management lead for Coca-Cola activations including experiential and development of retail point of sale• Assisted in the management and tracking of experiential marketing budgets for Coca-Cola projects totaling $800K+ annually• Analyzed results of activations to make recommendations for future event marketing programs• Served as on-site manager for Coca-Cola Zero Fall Football activations at three classic games• Managed Essence Music Festival cross-functional team consisting of digital and creative departments• Managed creative development process, including writing creative briefs and job orders for all creative projects related to event and retail executions• Created and managed project timelines and schedules to ensure successful event executions• Managed internal department accounting (billing, job codes, reconciliation) and internal project communication

Flowery Branch, Ga, Us

• Managed event budgets up to $30,000• Assisted with planning and execution of community based event for 200 employees to include budget maintenance, transportation, activities and catering• Project managed two annual Atlanta Falcons Alumni events including budget maintenance, activities, collateral, audio/visual, catering and venue selection • Maintained and updated Alumni database for e-mail communications to over 500 Alumni players• Managed an operations budget of over $70,000 for two departments and regularly processed invoices for payment• Implemented the use of Twitter to increase awareness of department’s services, programs and events and manage content for department Twitter account (@FalconsU)• Executed league-sponsored programs designed to meet the needs of players and their families in the NFL. • Acted as daily point person for all Alumni appearance requests and events• Provided on-site support at Atlanta Falcons events including golf tournaments, charity bowling tournaments and fan engagement events• Established and executed event timelines to ensure timely completion of tasks and event success• Provided event recap of events to analyze participation, budget, and attendee feedback

Us

• Managed operations including player contracts, team transactions, player housing and vendor relationships.• Implemented online registration for 2007 open tryouts, resulting in $11,840 advance revenue for two tryouts• Created and managed the football@georgiaforce.com email account to address inquiries from the public and allow for accurate dissemination of information• Created and executed e-marketing campaign to promote 2008 open tryouts, resulting in $14,625 advance revenue and increased participation to over 400 registered participants• Coordinated travel and accommodations for free agent workouts and visits with players and agents

Atlanta, Ga, Us

• Covered entertainment, movie and music news for a readership of 25,000 students• Amy Poehler hits the ice in “Blades of Glory”: Published 4/26/07• BET’s Spring Bling 2007: This is why we’re hot!: Published 4/12/07• The Walk with HANSON in the fight against HIV and AIDS: Published 3/15/07• All you have to do is dream: Up close and personal with Keith Robinson: Published 1/11/07

Flowery Branch, Ga, Us

• Assisted with event set-up and logistics for training camp• Helped with event operations and activation for Midtown Touchdown fan festival in Piedmont Park which was attended by over 10,000 people• Researched strategies for marketing the Atlanta Falcons Community Quarterback and Jr. Quarterback service award to local civic organizations and schools and maintained contact database• Created proposal for Atlanta Falcons youth reading initiative based on best practices within the sports industry• Wrote web content for Atlanta Falcons Community Quarterback Award program

• Maintained database of national media contacts and editorial calendars• Researched media outlets for genre-specific client pitching• Wrote artist bios for summer concert series• Assisted in the on-site management for Sprite presents: Art, Beats & Lyrics at the High Museum of Art and Got Jazz summer concert series in Centennial Olympic Park

Atlanta, Ga, Us

• Created marketing and branding proposal to increase student support and awareness of university athletics• Assisted in the creation, development and production of email marketing campaign to student body of over 20,000• Produced and distributed marketing collateral for athletic teams to raise awareness of games among students

B.A, Journalism

Certificate In Event Planning

Certificate In Digital Marketing, Digital Marketing