Cardinal delivers patient-centric performance marketing strategies that yield lasting and measurable results for multi-location healthcare groups like North American Dental Partners, BAYADA, ATI Physical Therapy, and Octave Health. I lead Cardinal’s Brand Marketing team, and spearheaded Cardinal's brand and digital transformation, shifting our focus exclusively to healthcare. Through an omnichannel digital marketing strategy rooted in content, we’ve achieved year-over-year revenue growth totaling 144%, and the Flock has grown from 20 to 70 strong. I’m on a mission to help healthcare groups navigate the digital world so they can help more patients receive the quality care they need and deserve. If you’re looking for the latest healthcare marketing strategies and best practices to help you grow, check out Cardinal’s latest podcast episodes and events.

I helped B2B companies build trust and demand through integrated content strategies. We all know content is king, but it’s difficult to plan and execute effective content programs. That’s how I helped. Whether through strategy development, editorial management, or content creation, I lent extra horsepower and insight to in-house marketing teams.

Cultivated and Wild is a place for me to share the treasures of the natural world with you, from public gardens to expansive mountain meadows. There, you’ll find photographs, stories, and travel advice so you can experience them too.Learn more at www.cultivatedandwild.com

As the marketing lead, I grew organic search traffic by 242% and increased organic leads by 160%. I strategized and implemented all aspects of Kopp Glass’ digital marketing program, including content strategy, HubSpot Inbound Marketing & Sales Software implementation, multi-channel communications, and social media strategy and channel management. I expanded Kopp Glass’ content program and was responsible for strategy, editorial planning, writing, editing, WordPress publishing, and distribution through multiple channels.Notably, I developed a go-to-market strategy for new custom UV LED optics in two new markets: UV curing and UV printing. The launch spanned digital content, industry press, and conference trade shows and presentations. Kopp went from an unknown brand, to respected advisor in UV LED optical solutions. A 90-year-old brand, Kopp Glass had a dated visual identity. To improve brand recognition and equity, I developed a new corporate brand identity and brand guidelines that I then implemented across all channels. I designed and created all marketing materials, including print collateral, digital and print ads, channel branding, white papers and eBooks, and trade show exhibits.

My role evolved from solely graphic design to encompassing marketing communications, content strategy, and event planning. Playing a key role in the launch of our inbound marketing strategy, I contributed to the creation of the 'Scientific Insights' blog. Offering creative insights during strategic discussions, I led the wireframing, UX considerations, and design of the blog. Collaborating closely with internal teams, I utilized research to develop content tailored to various buyer personas, spanning white papers, technical posters, webinars, presentations, and blog articles.In addition to content creation, I also led the corporate social media strategy. A voracious reader, I stayed alert to industry trends, new research, and groundbreaking technologies. I maintained engagement with an active LinkedIn network and increased followers by 159%.

-- Managed the lifecycle of approximately 300 technical consulting projects – from initial sample receipt and project initiation; through analysis, data preparation, and reporting; to final invoicing. -- Successfully balanced multiple project priorities within a fast-paced, stressful environment.-- Streamlined routine processes for improved efficiency: sample archiving, document log-in and archiving. -- User insights guided the development of a new invoicing system that is more user-friendly which has enabled faster invoicing.