Ashley Moreno Email & Phone Number

Gresham, Oregon, United States

• Creates and designs content for the web and other digital platforms with a focus on custom content development, platform integrations, etc.• Supports, maintains, and enhances the college’s public-facing website and acts as a technical expert for marketing. • Manages MHCC’s public website, monitors and responds to new website requests, and conducts CMS training for all faculty and staff. • Provides end-user support to the CMS editor community. • Ensures the public-facing website is current and consistent with college and brand standards and in compliance with the Americans with Disabilities Act (ADA).• Develops and enforces college web and digital marketing standards. • Grows MHCC’s digital ecosystem in adherence to college standards, goals, and equity lens. • Manages analytics and performs analysis that speaks to the success of MHCC’s digital presence and collaborates with IT on optimizations. • Serves as marketing’s expert for content creators and strategists to ensure best practices are followed on digital marketing projects, including email campaigns, social media, etc.• Leads the college-wide Website Leadership Committee, which sets web and digital marketing strategy.

Gresham, Oregon, United States

• Serves as project manager for all technical and digital projects for marketing.• Acts as the liaison with Information Technology on behalf of marketing.• Creates, implements, measures, and optimizes digital marketing strategy.• Ensures digital content and website aligns with SEO and UX best practices.• Grows MHCC brand and assists the recruitment team.• Builds lasting digital connections with community members.• Executes various digital marketing campaigns and projects. • Manages email marketing projects.• Provides training on the CMS, writing for the web, accessibility, SEO, content style, etc.• Assists in writing and posting content for all digital mediums.• Generates traffic, engagement, and online conversion.

Portland, Oregon, United States

• Developed and managed marketing strategy for the Energy Savings Assistance (ESA) program.• Managed paid search campaigns and PPC campaigns for PGE energy-savings programs.• Managed Wordpress microsite builds and testing for ESA and PGE programs.• Reported on campaign performance across properties with Google Analytics.• Established and managed editorial calendars to support clients’ content strategies.• Trained TRC’s US teams on digital topics like email optimization and SEO.• Member of the DEI Committee focused on digital equity issues and WCAG compliance.• Tested TRC’s digital deliverables for security, performance, and accessibility.

Portland, Oregon, United States

Cambridge, England, United Kingdom

• Support marketing and operational activities across the global enterprise with particular emphasis on content creation.• Collaborate with scientists to write and edit compelling content on scientific topics.• Tell great stories through engaging blogs, social media, whitepapers, videos, and graphics.• Improve content performance based on web analytics findings across platforms.• Develop SEO strategy for content, including blogs, case studies, events, and videos.• Establish and manage style guides and other editorial standards for digital and print media.• Develop social media strategy across multiple platforms.

Austin, Texas Area

• Reviewed case-by-case air permit applications for proposed new/modified energy facilities• Conducted comprehensive technical reviews primarily for oil and gas projects, which included defining all sources of contaminants, applying appropriate federal/state requirements, reviewing emission calculations, drafting permit documents, and writing technical summaries• Interpreted technical pollution modeling and health impacts reports from Modeling and Toxicology • Prepared public notice authorizations• Provided quality customer service and effectively communicate highly technical and scientific information to applicants, agency staff, other state/federal agencies, elected officials, stakeholders, and the general public • Completed ad-hoc projects and continuing education courses in technical communication, web accessibility, federal/state regulation, and toxicology and health impacts from air pollution

Austin, Texas, United States

• Wrote articles and blogs, mostly for the Arts, Sports, Screens, and Interactive sections.• Finished articles under strict deadlines and per internal and AP style guides.• Wrote social media copy and added HTML markup to finished articles.• Provided photos and assisted with graphics as needed.

San Marcos, Tx

• Attended lecture and assisted professor as needed • Created lesson plans and led four hours of recitation a week over lecture materials • Found creative ways to engage with students, focusing on hands-on, peer-led activities• Tied together lecture and lab topics in tangible ways that help students make connections • Assisted students with homework and questions during office hours

Houston, Texas Area

• Wrote, researched, and compiled 30-min ambassador presentation for an Orion flight test. • Helped manage and write content for social media campaigns to support the flight director and commercial crew announcements, Human Exploration Research Analog egress, and daily activities across platforms for Johnson Space Center. • Assisted commercial crew, flight directors, and astronauts with various live social media events.• Researched and wrote image and web features and internal documentation on Orion subsystems.• Worked with subject matter experts on all content and managed multi-center approval process for publishing.• Completed outreach to elementary school that focused on science aboard the International Space Station.

San Marcos, Texas, United States

• Determined the physical attributes of potential catalysts/nanomaterials for proton exchange membrane(PEM) electrolysis• Synthesized, prepared, and analyzed catalysts by compiling data on physical attributes (such as pore sizeand surface area) using nitrogen physisorption• Maintained notebooks, performed lab inventory, and calibrated equipment• Reported findings to research group in weekly team meetings• Related publication: "Hydrous cobalt–iridium oxide two-dimensional nanoframes: insights into activity and stability of bimetallic acidic oxygen evolution electrocatalysts," Nanoscale Adv., 2021,3, 1976-1996

Austin, Texas Area

• Researched/wrote original proposal on oxidative stress due to ambient ozone in soybeans• Identified potential kits and protocols for use in proteomics research and RNA-seq analysis• Completed research, including running experiments, solutions, documentation, budgeting, etc.• Mentored high school science students (grant requirement ) once a week through spring 2016• Optimized protocols for RNA extraction and flavonoid assay• Built and maintained an ozone garden with bio-indicator plants• Assisted 3-day Tropospheric Ozone Pollution Project workshop for K-12 educators (Aug. 3-5)• Led ozone garden break-out sessions for workshop

Austin, Texas Area

• Summer position writing/editing SOPs, supplemental materials, Power Point slides, and lessons for ACC’s biomanufacturing course• Wrote/edited materials focusing on laboratory math for additional biotechnology courses

Austin, Texas Area

• Wrote case studies, blogs, sales tools• Analyzed data from SQL databases, Google Analytics• Completed regular reporting for Marketing and Sales• Developed new analysis and report ideas• Provided ad-hoc analytics support to additional clients, including Invodo

Austin, Texas Area

• Served as liaison between Product and Marketing on Volusion's primary, e-commerce platform• Used analytics to improve upon and quantify the success of Marketing’s content strategy • Helped ensure the consistency of branding and content messaging across channels• Assisted with market and competitor research• Improved site conversion and the reach and influence of PR and social efforts• Managed analytics tools and reporting for Product and Product Marketing• Trained team members on tools, including Radian 6, Google Analytics, and Qlikview• Wrote/edited project briefs for site updates/testing and other marketing projects• Documented analytics and reporting processes via Share Point• Analyzed data from SQL databases, Qlikview, Google Analytics, and Radian 6• Wrote/edited blogs and case studies featuring success with our products and services

Austin, Texas Area

• Run KPI reporting for Marketing, Biz Dev, and Finance• Enable data-based decision-making across the org• Produce sales tools, success stories, and blogs• Analyze data using Web analytics, SQL, and Qlikview• Assist marketing with A/B testing and campaign goals• Manage Radian6 account and provide social media best practices and reporting

Austin, Texas Area

• Developed and trained on Reporting and Analytics Offerings• Provided KPI/ROI strategy and reporting for clients• Managed standard/mobile Web analytics implementation• Researched social media marketing and provided social media strategies for clients• Wrote blogs and case studies• Wrote analytics/reporting portion of RFPs• Optimized client and internal marketing via A/B testing• Analyzed data within MySQL/Web analytics databases• Enabled data-driven site design and site improvements• Served as primary analyst for all client accounts

Austin, Texas Area

• Researched effects of user-generated content• Wrote case studies and blogs• Developed sales collateral• Managed client success KPIs via Salesforce• Collected and analyzed client feedback• Wrote client-facing guide on generating and measuring the value of user-generated content• Analyzed data within MySQL/Web analytics databases• Assisted marketing with A/B testing and campaign goals• Served as primary analyst for top-tier, e-commerce clients and brand sites

Bachelor Of Arts - Ba, English

Bachelor Of Science - Bs, Chemistry

Activities and Societies: Electrochemistry undergrad researcher at Texas State synthesizing catalysts for electrolyzers, Spring 2018..

Master Of Arts - Ma, Literature

Associate Of Applied Science - Aas, Biotechnology