Ashley Mortimer Email & Phone Number

Madison, Wisconsin, United States

• Web Strategy Expertise: Realigned user personas by creating an in-depth testing plan and managed stakeholder expectations.
• Driving Growth: Owned comprehensive enterprise lifecycle marketing initiatives, optimizing the customer journey and implementing cross-functional strategies to boost customer retention and enhance brand engagement.
• Customer Centricity: Defined and implemented retention strategies across physical, digital, and organic channels to drive engagement and lifetime value. Focused on a customer-centric approach to customer account.
• User Experience Optimization: Leveraged exceptional communication skills to facilitate effective dialogue between departments, enhancing overall company efficiency. Aligned creative efforts with business objectives.
• Digital Ecosystem Web Development & Strategic Planning: Developed and integrated a unified digital ecosystem, aligning marketing efforts with core brand objectives and creating a seamless customer-centric experience.
• CRM Marketing Organizational Alignment: Led a cross-functional team during CRM marketing implementations, ensuring effective communication between technical and functional teams to deliver solutions aligned with.

Wisconsin, United States

Accountable for the of short-term and long-term vision, strategy, roadmap, and overall direction for the digital customer experience for a direct-to-consumer auto and home quoting application. Focusing is on creating a seamless and personalized experience that drives acquisition, retention, and loyalty, while aligning with the overall business objectives.

Madison, Wisconsin, United States

• Collaborated with product, sales, state managers, internal partners, and agents to increase their understanding of how local marketing can attract new customers, increase loyalty, and drive retention for over 2,300.
• Regularly presented to large agent conferences on the impact of digital marketing on their business. I provided actionable insights and best practices to help agents optimize their local marketing efforts and leverage.
• Conducted extensive user research to gain a deep understanding of customer needs and pain points. Worked closely with the development team to ensure designs were implemented effectively and efficiently, provided.
• Utilized a combination of design thinking and lean principles to build enhancements quickly, validate them with customers, and iterate rapidly. Established processes for collecting feedback from users, analyzing data.
• Proactively looked for opportunities to standardize, simplify and automate processes to improve performance and efficiency. Made recommendations to senior leadership regarding risk mitigation and process improvement.
• Ensured that digital enhancements were validated with customers and iterated rapidly, establishing processes for collecting feedback from users throughout the product development lifecycle. This included conducting.

Madison, Wisconsin Area

• I develop a comprehensive SEO strategy that included keyword research, on-page and off-page optimization, link building, and technical SEO. I ensured that the work was aligned with the overall marketing objectives. I.
• Engaged and closely collaborated with web developers and IT teams to drive initiatives for best user experience, clean site architecture taxonomy and content, impacting rankings of category keywords in organic search.
• Successfully onboarded and managed an SEO agency to optimize the organization's search engine rankings and drive organic traffic to the website.
• Created and implemented American Family’s content roadmap, primarily focusing on AmFam.com, quick wins and educating internal partners on best practices.
• Continually identifying ways to increase SEO reach through partnerships with media (paid search, display), social teams, and PR. Showing the value of SEO to their KPIs.
• Partner with internal technical teams to understand and influence enterprise technology

Belleville, WI

• Recommend new ideas and innovations to grow and improve both paid and organic search performance; driven from research, competitive intelligence and analytics
• Through research, competitive intelligence and analytics, recommend new ideas and innovations to grow and improve paid and organic search performance.
• Manage ecommerce paid search program, optimizing program to ROI, including text ads, product listing ads, retargeting banners, Facebook ads, and other customer acquisition channels
• Responsible for monthly revenue, media forecasting, budget tracking, ROI and other key metrics
• Proactively make strategic paid advertising campaign recommendations
• Utilize bid management tools and data modeling to maximize the effectiveness of paid advertising campaigns

Madison, Wisconsin Area

• Developed, deployed and monitored online marketing campaigns
• Formulate and establish campaign metrics and optimization strategies for various branded and unbranded consumer campaigns such as amfam.com. teensafedriver.com, longlivedreams.com, and amfambusinessaccelerator.com
• Created, implemented, tracked, analyzed and optimized paid search campaigns
• Gather strategic insights to guide the redesign of www.amfam.com to improve organic rankings
• Recommend SEO refinements to continually maximum the web presence
• Managed relationship with outside Vendors (Omniture, Search Center, Conductor, Google Analytics, Bari Clicks, and others)

Madison, Wisconsin Area

• Identified marketing opportunities then developed and implemented campaigns to support service line growth
• Analyzed campaign results and trends to identify growth opportunities
• Assisted in setting client goals, campaign objectives and budgets
• Proofread external and internal marketing collateral for accuracy, style and adherence to brand standards
• Lead brainstorming sessions where we discussed ways to build client relationships and future marketing initiatives
• Worked with some of the largest hospital systems throughout the country

Chicago, Illinois, United States

* Assisted in the development and execution of marketing campaigns for diverse clients, focusing on creative content and targeted audience engagement.* Collaborated with cross-functional teams to create compelling advertising materials that align with client objectives and brand guidelines.* Conducted market research to gather insights on industry trends.