Senior Group Director (Executive Vice President) for Real Chemistry (remote, Los Angeles) leading the Walgreens US Healthcare and Clinical Trials, Amgen Obesity, and Sanofi accounts.Manages client relations on some of the largest, fast-paced accounts with the top healthcare, pharma and biotech companies including Amgen’s Obesity pipeline and growing portfolio, Walgreens U.S. Healthcare and Clinical Trials arms, as well as its home health partner CareCentrix, and Sanofi.Responsible for unlocking organic growth for Real Chemistry through new business opportunities across Amgen, Walgreens, CareCentrix and Sanofi, as well as with other leading companies in the healthcare space.- Serve as a trusted partner to clients in understanding the market and identifying solutions to business problems- Galvanize cross-functional team members to think smarter, work effectively, drive innovative and integrated solutions, and deliver groundbreaking results and client satisfaction- Passionate and inclusive people leader with and proven interest in developing staff and teams - Directly supervise, mentor and coach account staff to promote continuous learning and development to foster advancement within the organization and help build a high performing culture - Collaborate with senior leadership to develop and implement agency-wide initiatives, processes, and policies to improve efficiency and effectiveness- Lead operational efforts and accountable for the financial performance of engagements through close management of budgets and team members (staffing and billability)- Manage $7M+ book of business and growing, contributing to the agency’s reputation for yearly double-digit growth

Group Director (Senior Vice President) for Real Chemistry (remote, Los Angeles) focused on Walgreens Pharmacy, US Healthcare and Clinical Trials business. Other clients include Kronos Bio and Amgen's cardiovascular & bone drug pipelines.Client relations lead and account/project manager for multi-million dollar accounts for Walgreens (U.S. Healthcare, Pharmacy, Corporate Comms and Clinical Trials arms), Amgen’s Bone (EVENITY and Prolia), Cardiovascular (Repatha), and Migraine (Aimovig) portfolios as well as Kronos Bio’s growing oncology pipeline (entospletinib and lanraplenib, two investigational oral SYK inhibitors to treat acute myeloid leukemia and oral CDK9 inhibitor, KB-0742, to treat patients with solid tumors); responsible for unlocking organic growth for Real Chemistry through new business opportunities across Walgreens, Amgen and Kronos Bio. - Lead multiple client engagements in a fast-paced environment- Develop and maintain client relationships through exceptional client relationship skills- Seamlessly flex between big picture strategic development/ad hoc guidance and assure execution of tactics are flawless- Guide the clients on integrated marketing and communications decisions, finding opportunities to flourish their brand- Maintain and nurture relationships with media channels to ensure services are executed strategically and appropriately - Develop high-level and persuasive communications plans- Lead operational efforts and accountable for the financial performance of engagements through management of budgets and team members; manage client budgets, budget tracking, staffing and billability - Partner with shared service leads to run and grow integrated business (social, digital, creative), and to develop business opportunities - Directly supervise account staff and promote learning and development to help build a high performing culture

Vice President, Health & Wellness Practice at Edelman NY (remote, based in LA)Client relations lead and account/project manager for multi-million dollar accounts for Alcon’s surgical and digital health portfolio; responsible for unlocking substantial organic growth through new business opportunities and contribute to agency growth and direction as part of management team- Develop and execute marketing and communication strategies that directly ladder up to the client’s key business goals to secure client’s position in the industry and competitive landscape and advance the company’s brand identity- Lead both Vision Care and Surgical Thought Leadership and Executive Visibility programs for all of Alcon’s executive and C-suite leadership to promote and enhance reputation and awareness in the industry by securing coverage across all external channels including earned/broadcast media, byline articles, social media, blogs/podcast appearances, awards, and speaking opportunities at leading industry events as well internal communication channels to bolster excitement and support among employees and internal stakeholders - Preemptively identify and plan for emerging issues and opportunities to blunt competition from new market entrants - Prepare and present statistical and descriptive campaign summary reports on marketing and communication goals and performance, communication strategy plans for product launches and landscape analysis/audits for Board meetingsAward-winning campaigns: - Alcon #MakeItAPataday campaign won "Best Pharmaceutical (OTC) Product Launch" at PR Week's first ever Health & Pharma Awards and Summit, which recognizes the best and most innovative communications programs in health. For this campaign, Ashley spearheaded the sweepstakes + microsite portion of the launch and co-lead the influencer and consumer launch tactics.

Account Supervisor based in Porter Novelli's Los Angeles office focused on Amgen's cardiovascular drug pipeline.

Clients include: Cellebrite, Ad.net, Allot, HelloRented

Specializes in leveraging strategic initiatives to build brand awareness for clients as well as drive demand for products and services. With a passion for creative storytelling, I develop key messaging and secure top-tier coverage, creating opportunities to propel clients to the forefront of their industry. Experience in public relations spans a variety of sectors including business to business, consumer, fashion, healthcare/pharma, security, financial, on-demand mobile apps, entertainment/video game and technology.Work with the following companies: Abiomed, Cloudbreak Health, Linius Technologies, USC Marshall School of Business, EY, IDEMIA/IdentoGO (previously Oberthur Technologies/OT-Morpho), TaskUs, Saban Community Clinic, CURE Pharmaceuticals, CrowdOut, REX, Didi Hirsch Mental Health Services, Cubic Motion, Geneva Health Solutions, and PayQwick.Award-winning campaigns Ashley spearheaded:- 2019 PRism Strategic Campaign Award (PRSA Los Angeles) for work with Didi Hirsch Mental Health Services in the Events and Observances, Healthcare category - 2019 PRism Strategic Campaign Award (PRSA Los Angeles) for work with Didi Hirsch Mental Health Services in the Public Service, Not-For-Profit category- 2019 PRSA Los Angeles Award of Excellence for work with Saban Community Clinic in the Public Service, Not-For-Profit category- 2019 Bronze PR Award (Bulldog Reporter) for work with Cubic Motion in the Best Technology/Software Campaign category- 2018 PRism Strategic Campaign Award (PRSA Los Angeles) for work with Cubic Motion in the Events and Observances, Technology category - 2018 PRSA Los Angeles Award of Excellence for work with IDEMIA in the Community Relations Campaign, Government category

Lead five to seven accounts servicing clients in the tech and business to business space, ranging from the financial, video game/entertainment, healthcare and on-demand mobile app sectors, for public relations and media relations. Spearhead strategy for media outreach and develop tactical thought leadership campaigns to well position clients as leaders in their respective field in front of desired target audiences. Monitor the media landscape and industry trends to identify timely opportunities for clients to join the larger conversation as an expert resource. Create innovative and engaging content on clients’ behalf in the form of press releases, media alerts and advisories, pitches, blogs, white papers, op-eds, social media posts and articles.

Account Executive for Tech PRManage a small team to effectively lead six to eight accounts servicing clients in the tech sector. Tasked with developing and executing strategic thought leadership campaigns as well as creative consumer-focused media campaigns. Effectively established diverse, key global media relationships with journalists, editors and producers across broadcast, business, consumer, tech and trade verticals. Provided strategic counsel and media training to clients and facilitated interviews. Developed press kits, outreach materials and bylines, maintained reports and led client correspondence.Worked with: EchoFox, simplehuman, ATLETO, LOVE intelligent turntable, tigertext, cloudvirga, Rufus Cuff, G'Audio, The VR Fund, Agency 2.0, UrbanX smart wheel electric bike,

Responsibilities include: drafting press releases for product launches, brainstorming relevant connections between client products and upcoming media placement opportunities, writing pitches to secure placement in short and long lead publications, building media/ press contact lists, researching influencers and digital tastemakers to create outreach and seeding lists, organizing celebrity seeding/gifting campaigns to garner social media exposure.Worked with: Native Shoes, Appaman, Skylar Luna, Tiffany Rose UK, Florsheim Shoes, Baby Brezza, Mainio Clothing, Stokke Baby, Frida Baby, NuNuNu World,

Graduate Assistant to the Senior Event Manager of Academic Events. One in a team of three responsible to produce USC’s largest and most involved and elaborate academic events such as Commencement, Baccalaureate, and Homecoming. Maintained an RSVP database and oversaw data entry. In charge of securing reservations, liaising and negotiating with vendors and clients and ensuring expenses do not exceed the event budget. Responsible for maintaining and updating the event website and mobile application through the CMS platform. Designed event materials in InDesign and Illustrator including press materials, event banners, flags, event stationary, programs, maps and invitations and set-up diagrams. Promoted events through print and online media. Developed and managed schedules for pre- and post-production deliveries, pickups, setup and dismantle.

Developed showroom and stocking protocols to ensure operations ran efficiently, managed sample trafficking and the organization and upkeep of the showroom and backstage area. Assisted with backstage and inner workings of fashion shows during London Collection: Men’s during London Fashion Week. Created coverage reports for represented brands' media appearances weekly as well as monthly.