Ashley S. Email & Phone Number

Bessemer, Alabama, US

Leading a talented cross-functional TEAm that includes Brand Marketing, Brand Communications, Omni-Commerce, Social, Creative Services, Consumer Relations, and New Product Development.

Plantation, Florida, US

• The New Verticals group builds startup businesses to drive Chewy's future growth to delight and connect pet parents. 12/2022 - 3/2024 | The Zoo by Chewy (Product Marketing)
• Designed innovative, customer-centric mobile experiences that delight, engage and inspire pet parents in the most enjoyable way possible with big thinking, continuous innovation, a bias for action, and thoughtful.
• Led brand experience, marketing, and demand generation for fast growing pet segment (premium, fresh pet food growing >50% YOY) projected to be a $3-5B category by 2025; Achieved $14.2M sales, 55K New Customers.
• Launched new e-commerce business focused on subscription signup (selling fresh subscriptions $2k+/ year spend per customer) that competed with direct to consumer brands, established Marketing function in a.
• Owned and developed strategic marketing initiatives 'end to end’ which included research, positioning, campaign and creative development, go-to-market plans, marketing mix, execution and reporting, driving key goals.

Atlanta, GA, US

• Led innovation development (ie: product, package, equipment) within the soft drink category to ensure a robust 1 to 3-year innovation pipeline for North America
• Built Coke Creations global platform leveraging LTO innovations and culturally relevant passion points to drive gen z consumption and engagement with the brand; Coca-Cola Starlight launched February 2022, inspired by.
• Provided direction, leadership and coached 6 direct reports and members of large project teams
• Worked collaboratively with global category team to bring global innovation to life within North America and shared relevant market information in support of global innovation development
• Developed holistic business cases and development of product, package or equipment-based innovations working in collaboration with various technical, commercial and brand functions
• Led discovery of new technologies, new partners and new applications of existing technologies to package-based solutions

Atlanta, GA, US

• Coca-Cola™ - Responsible for recruiting the next generation of drinkers into the flagship brand, in the flagship market
• Long-Term Strategy / Futurist: Led long-range brand narrative development for Coca-Cola™, $8B brand +11% $vol vs YAG, guiding scope of trademark’s efforts to drive sustainable revenue growth via redefined.
• Occasion & Passion Development: Built Gaming Strategy and $15MM program focused on creating culturally relevant moments to celebrate fans in order to drive consumption rituals; Created unique brand position in a.
• Product & Package Innovation: Launched Cherry Vanilla Frozen -- first frozen Coke innovation in 5 years -- selling an incremental 600K+ cases in 3 months, & refreshing frozen tools for the system to energize the.
• Talent Development & Engagement: Managed 2 associate brand managers & multiple cross functional teams of 30+ team members; MBA intern manager, coaching him to deliver a strategically aligned 2021 Teen Recruitment Plan.

Atlanta, GA, US

• McDonald’s Division – Responsible for beverage strategy and pipeline innovation for largest food service customer
• Customer Leadership: Key contact with McDonald’s Corporate, partnered with Head of Marketing Strategy & Menu Innovation to develop new products and collaborate on 3Y strategic business plans in 14K US restaurants and.
• Portfolio Innovation: Led McCafé Ready-to-Drink (RTD) Coffee launch in retail, $26MM retail value, managing the retail business, inclusive of cross-functional team and customer relationship; Delivered Summer campaign.
• Consumer Insights & Portfolio Strategy: Created and led pivotal McDonald's food & beverage pairing strategy, increasing transactions and driving growth of Coke brands through innovative strategic pairings, with.

Atlanta, GA, US

• Flavored Sparkling Soft Drinks – Sprite, Mello Yello, Surge
• Brand Management: Managed regional citrus brands of 45MM+ volume, responsible for business analytics, reporting, budget, social media, key shopper, customer and bottler relationships and programs, growing 2016 volume.
• Brand Repositioning & VIS Refresh: Developed Mello Yello’s new VIS, IMC and Connections strategy from concept to development of Marketing Content, including TVC, Print, OOH, Digital/Social creative
• Innovation & Commercialization: Developed and commercialized 4 innovations across different channels/formats; Directed launch elements, forecast and experiential for Sprite Cherry, Mello Yello Sting, SURGE Frozen and.
• Strategic Partnership: Managed NHRA partnership to drive awareness +14MM impressions, trial 215K+ samples and engagement through broadcast integration $11MM TV brand value and experiential activation with Walmart and.
• Social & Digital Marketing: Launched Frozen SURGE at Burger King via social, utilizing insights to target enthusiasts and recruit new citrus fans with digital teaser that garnered 14MM+ organic impressions; Grew frozen.

Atlanta, GA, US

Modesto, California, US

Modesto, California, US

Modesto, California, US

Master Of Business Administration (Mba), Concentration In Marketing, Management & Entrepreneurship

Master Of Business Administration (Mba), Study Abroad

Bachelor Of Science (B.S.), Marketing, Psychology

Undergraduate Study Abroad

Transfer