Ashley Murdock Email & Phone Number

San Diego, California, Us

New York, Us

•Define global talent strategy, manage the talent strategy communication plan and develop innovative initiatives that address the diverse needs of 17,000+ people as well as track key people KPIs (retention, engagement, and inclusivity).•Create campaigns to launch global initiatives and talent resources as well as coordinate with the Marketing & Comms, Creative and the Web development teams to create and finalize assets for each campaign (develop email blasts, yammer posts, web updates, creative briefs, video scripts, video content plan, etc.).•Collaborate with key stakeholders (global business leaders, BUs, HR partners, Learning, I&D function Career Architecture, Marketing & Comms) to identify key needs, co-create talent programs, execute key initiatives, and improve employee experiences.

New York, Us

Parcel Management Agency• Developed, coordinated, and executed 20+ data-driven campaigns that targeted over 900k business customers with timely, personalized, and sequenced communications across omnichannel touchpoints. Lead and managed the following processes: campaign ideation, target audience identification, creative asset development and analytics & reporting strategy, stakeholder management. Created and presented campaign pipeline and strategy overview decks to VPs and Directors.• Managed a team of 3 people. Encouraged skill development by scheduling sessions to review best practices, and industry trends. Provided constructive feedback, scheduled check-ins to review key tasks and responsibilities, hosted retrospective sessions to discuss opportunities to enhance and improve campaign processes.• Created change management materials (e.g., job aids, training decks, guides, etc.) to improve Agent’s customer service skills. Delivered customer experience and retention strategy training to over 100+ call center agents. • Redesigned a small business campaign and developed customer service strategies that increased retained revenue benefit by $15M for the targeted small business customers that were predicted to churn.

New York, Us

Parcel Management Agency:• Lead the redesign of the Select Business Account Management Program by developing campaign dashboards and monthly reports with actionable business recommendations, creating email campaign templates to improve customer communication, developing change management materials for call center agents, and managing relationships across teams (Training, Analytics, IT) to ensure seamless implementation of new processes.Multinational Computer Technology Company:• Developed 4 key deliverables that included current & future customer marketing & data needs, data pain points & challenges, business & marketing transformation rules inventory, and data requirements to guide the creation of future-state recommendations to improve personalization and the omni-channel customer experience.

New York, Us

Multinational Pharmaceutical Company: • Supported 5 pilot brands through the Annual Operating Planning (AOP) process by providing strategic guidance on 100s of print and digital tactics (email, web, social, paid search, display ads, etc.), and creating tactical plan and content calendar templates to improve tactic prioritization, budgeting, and content planning. Multinational Digital Communications Company:• Lead the redesign of online presence for the entire pricing portfolio targeted at 5 different audience groups to increase accessibility and usability. Created communications and training materials for various internal and external audiences that were leveraged across regions (Newsletters, Playbook, VoD, etc.,).

New York, Us

International Pharmaceutical Company: • Identified gaps and opportunities to improve digital launch processes. Develop a proof-of concept Digital Launch Exchange using WordPress that housed best practices, key resources, and services to aid new product launches. Created a list of KPIs to measure the success of the exchange. Global Cosmetics Company: • Developed customer journeys and use cases to outline digital opportunities to improve the customer experiences through the enhancement of CRM capabilities. Created a current state analysis to assess current capabilities (customer data, customer analytics, organizational agility, etc.) and identified opportunities for growth. International Resources Company: • Created customer personas and customer journey maps to help identify digital opportunities to enhance the purchase process for future and existing customers. Developed a competitive analysis to understand the digital landscape within the resources industry. Global Pharmaceutical Company: • Evaluated and analyzed current market research studies to aid in the creation of a Customer Experience (CE) Measurement Strategy. Built a CE Measurement Framework to help understand customer loyalty and presented key findings to clients to help identify best practices to create a holistic view of the customer experience.

Cambridge, Massachusetts, Us

Recruited Georgetown University students for the conference utilizing social media, email, and word of mouth. Created blog postsfeatured in Harvard’s Leading Ladies Blog.

Bethesda, Maryland, Us

Selected as one of 200 from nationwide pool of candidates for an 18-month, intensive career development program.Complete monthly assignments focused on analytical thinking, skill assessment, action planning, and business communications. Participate in seminars hosted by industry professionals such as Google, Accenture, and Creative Artists Agency.

New York, Ny, Us

Investigated and Tracked industry trends to assist in development of ongoing projects and programs. Developed a comparative analysis of Medialab usage vs. external venues showing results of cost savings of $500,000

Nationwide, Us

Participant in program that provides on-going professional development training for corporate and community leadership thru workshops, internships, mentorships and networking opportunities

Cincinnati, Ohio, Us

Responsible for implementing a strategy to increase product sales by $10.4 million (2x times current sales). Developed solid recommendations to increase distribution and merchandising of P&G’s Hair Care and Personal Health Care lines. Analyzed key sales fundamentals (merchandising, distribution, pricing and shelving) to grow P&G’s priority brands

Advised CEO on social media marketing strategy, including co-development of Company's first social media plan based on researched industry best practices and competitive analysis Helped run a social media based promotional contest that leveraged philanthropic goals of the company on Twitter . Worked with CEO on other marketing initiatives including social networking advertising, display advertising, and sponsorship.

Mountain View, Ca, Us

Selected as one of the top 100 freshmen to participate in a program focusing on technology, case analysis, and market planning.Created a marketing strategy to increase use of Google Apps by minority-owned businesses to spur growth and collaboration.

El Segundo, California, Us

Analyzed opportunities for the Barbie Collector line: Productivity, Competitive Advantage, Promotions and Consumer Demand Responsible for implementing a strategy to increase sales by 48% and market share by 17% Developed reports utilizing past sales/promotional data to make business decisions for future product promotions - Analyzed data, created and distributed a one page report on shopper insights/effective Ad marketing

Burbank, Ca, Us

Implemented effective marketing strategies/campaigns on Georgetown campus in collaboration with the ABC Entertainment Group Marketing Team to increase peer viewership of priority shows

Bachelor Of Science, Business Administration; Marketing And Operations & Information Management; Business

Education record