Responsible for successfully managing a portfolio of 15 multi-unit locations and executing company strategies without compromising on customer experiences, while exceeding company goals and achieving high level results through hiring, developing and motivating a strong and effective team.Regional trainer for district manager and corporate partners on field operations.Source and fill district hiring needs and support regional hiring needs using LinkedIn, Indeed, Taleo and Smart RecruitersDrive team through effective communication and provide coaching on customer service and sales strategies to ensure high revenue district.Manage physical assets including repair and maintenance systems and processes, vendor management and cleaning standards while minimizing company costsConduct monthly property audits and ensure operational standards and safety compliance are met.Provide welcoming and well-maintained environment to customers through team, effective facility maintenance and vendor managementDrive business forward using analytics to identify trends, develop and implement strategies to capitalize on opportunities in my district and drive improved metrics year over year.

Manage a team of over 10 team leaders and 150 team members in a $36M a year storeManage store operational budget of over $200,000 a yearPlan, monitor and adjust hourly payroll to meet financial goals and achieve district goalsRoll-out new sales initiatives to drive store profit margin and train executive team on how to execute new strategiesDrive a compliance and safety culture to make sure all district stores adhere to California and Federal requirementsTrainer for new Executive Team Leaders in district, served as member of recruitment team

Drove physical security standards to prevent loss of merchandise and property damage.Influenced a shortage-awareness program by identifying procedures and solutions impacting gross margin to prioritize profitability concerns.Led the store assets protection team to resolve internal or external theft.Contributed to a profitable store by managing multiple work centers and strategically using payroll to come under payroll goals and still achievable sales goals on a yearly basis.

Created, implemented and achieved full upper management buy-in for a social media communication strategyPrepared documentation and organized supplies for multiple trade show events Developed multiple POP campaigns for national and international clientsControlled and managed external communication with dealers and internal communication with the sales team Created and developed numerous product brochures and promotional materialScheduled and directed multiple product photo shoots with and without models

Created and implemented a communication strategy for both internal personnel and external customersDeveloped internal marketing plan achieving full management buy-in and implementationConstructed promotional items library through calibration with researched and selected vendorsDesigned complete concepts for three new fitness equipment accessory lines

Graduated in 3 years with a Bachelors of Science in Business Marketing with an emphasis in Marketing and a minor in Public Relations