Ashley Nellett Email & Phone Number

- Provided overall quality control to entire ads team of 20+ team members- Built repeatable processes that can be rolled out to team to accomplish more as an agency- Oversaw implementation of new policies/procedures and oversees revisions as necessary- Ensured all team members have proper support system in place

- Led and supported team of 5 Facebook ads managers on 25+ ad accounts- Troubleshoot and provided senior level strategy on struggling client accounts- Assisted and performed client strategy and check in calls- Helped the team troubleshoot client or tech issues when necessary- Worked with the ads team to bring creative and innovative ideas to client accounts as needed- Increased team momentum and productivity and individual confidence of team members

Troy, Michigan

- Day-to-day contact between client and all internal/external agency departments: media, creative, broadcast production, strategy, print production, digital, traffic- Establish and execute creative briefs and media strategies for research, television, radio, outdoor, POS, consumer/retailer print, digital advertising, digital promotions, social, websites/landing pages, as well as major sports marketing sponsorships and premium items/collateral- Work to develop strategic plans, implement projects, meet all deadlines and exceed client expectations- Manages all workflow: project requests, briefs, production timelines, estimates, purchase orders- Oversee all client reporting, including: status reports, conference reports, digital analytics and post buy reports - Use Google Analytics and DCM reports to optimize to various KPI (including conversion/deposit, CTR, viewability), measure the success of creative, and review post-click activity - Create detailed digital reports summarizing short- and long-term site direct and programmatic campaigns with suggestions for future promotions, including: A/B testing, different ad unit sizes, mobile vs. desktop, online radio and pre-roll

Detroit, Mi

Account - AldiWorked with client and all internal departments (Art Directors, Production, Copy Writing, Content Editing and Printing) to guarantee accuracy within weekly inserts. Oversaw the development and completion of weekly inserts both on the corporate and divisional level. Synchronized digital components to reflect weekly inserts, product price changes, and grand openings.

Troy, Mi

Accounts - Michigan Lottery, Detroit Red Wings, Detroit Regional Chamber, Spa Renaissance, New BusinessDeveloped creative and design briefs; coordinated development and implementation of research projects and web site research; organized and conducted creative work-starts for clients; managed multiple project timelines; and contributed to client marketing plans.Organized New Business pitch materials.Detroit Red Wings “Octopi Hockeytown” Campaign was nominated for D Award and Sports Media Marketing Award.

- Assisted in creation of marketing campaigns- Identifed new lead sources and generate new leads with Salesforce- Researched new marketing ideas and opportunities- Created multiple instructional slideshows to explain orientation and management of professional profiles

Midland, Mi

- Started the first Transfer Club on the Northwood University campus- Educated and introduced new transfer students to campus life- Planned monthly events/meetings for continued support throughout the year- Worked with Admissions Department to develop smoother transfer process

National Student Advertising Campaigns:American Advertising Federation, Nissan- Generated a fully integrated marketing campaign targeted to Hispanic, African American, and Chinese millennial consumers- Scheduled a 12 month, $100 million media strategy, media budget and flight plan- Planned promotion opportunities in key designated market areas to garner PR and social media buzz EdVenture Partners, Honda CR-Z Advertising Campaign October 2010- New Media Strategies & Tactics class was ranked as a top ten school in the nation- Developed a six week, non-traditional, social media advertising campaign- Created and administrated Facebook and Twitter websites for the Honda CR-Z- Coordinated students for activities and during production of YouTube videosEdVenture Partners, API Energy Awareness CampaignApril 2011 - Constructed a non-traditional, social media energy awareness campaign for API- Designed an interactive PowerPoint to present to EdVenture Partners- Conducted three student focus groups and prepared primary research data in Minitab

Troy, Mi

- Worked directly with Vice President Account Supervisor daily- Administrated and updated social media sites for multiple clients- Attended and organized meetings with clients- Presented informational presentations to executives on social media business tactics- Created and managed several jobs for clients, maintained direct contact with clients on projects

Mt. Clemens, Mi

- Composed and posted Facebook and Twitter updates daily- Increased customer engagement by 25%- Present at rebranding meeting- Traveled with VP Sales & Marketing to Grand Opening of new location

Bba, Advertising, Marketing, Management

Activities and Societies: AAF, Northwood AdvertisingDelta Mu Delta Business Administration Honor Society Transfer Club - President.

Education record

2008 18 Credits of College Coursework