Ashley Neubaum Email and Phone Number

• Managed three increasingly higher-volume territories of dealerships; responsibilities include wholesaling vehicles to dealerships (100.4% of objective, #1 in region) while also acting as a corporate consultant to increase sales (107.6% of objective) and implementing marketing campaigns such as Bronco Launch, Mach-E Launch, COVID-19 Relief, etc• Analyzed and presented market data, performance metrics, and ordering insights to key stakeholders at consultative meetings, leading to an… Show more • Managed three increasingly higher-volume territories of dealerships; responsibilities include wholesaling vehicles to dealerships (100.4% of objective, #1 in region) while also acting as a corporate consultant to increase sales (107.6% of objective) and implementing marketing campaigns such as Bronco Launch, Mach-E Launch, COVID-19 Relief, etc• Analyzed and presented market data, performance metrics, and ordering insights to key stakeholders at consultative meetings, leading to an increase in F150 share up 11.8% vs PY and ranking #1 across East Market Area• Drove dealer implementation of digital tools by securing 100% enrollment in Ford Pay (E-Commerce Tool) and high activation of Ford Pass Reward App at 114.4% of objective (#1 in region) Show less

• Oversaw the performance of a portfolio of 14 high-volume dealership franchises as a corporate consultant by providing regular marketing analysis and business strategy recommendations to increase parts and service revenue• Increased retail & internal parts sales 1.58%, and dealer parts purchases 3.08%, by providing manufacturer support to franchises including: marketing, digital, warranty, and consumer experience • Accomplished 106% of technician recruitment objective by implementing… Show more • Oversaw the performance of a portfolio of 14 high-volume dealership franchises as a corporate consultant by providing regular marketing analysis and business strategy recommendations to increase parts and service revenue• Increased retail & internal parts sales 1.58%, and dealer parts purchases 3.08%, by providing manufacturer support to franchises including: marketing, digital, warranty, and consumer experience • Accomplished 106% of technician recruitment objective by implementing personalized retention plans, driving stakeholder participation in military and student programs, & serving on the TCC Auto Program Advisory Committee Show less

• Created a comprehensive situation analysis on the current model Focus, including a SWOT analysis and research on both customer sentiment and dealer sentiment• Provided detailed research on damaged non-automotive brands and the actions taken to rebuild brand health• Delivered an actionable strategy to rejuvenate the next-generation Focus, including communication tactics and key metrics to maximize efforts and determine effectiveness

• Developed and implemented a social media strategy in order to improve social media presence on LinkedIn, Facebook, and Twitter, utilized Hootsuite to schedule future social media posts• Conducted research on email marketing providers and compiled mailing lists for clients using MailChimp• Implemented CRM software, generated future client leads, and input data to CRM software

• Completed three internship rotations: marketing, project specialist, & video production • Oversaw agency/client (Grace College) relationship, maintained media list distribution system (Meltwater) and managed publication of Press Releases• Created new Microsoft Excel dashboard in order to track and analyze data retrieved from Google Analytics