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@webster.edu
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Ashley W. is listed as UX Content Strategist at Capital One, based in Memphis, Tennessee, United States. AeroLeads shows a work email signal at webster.edu, phone signal with area code 615, and a matched LinkedIn profile for Ashley W..
Ashley W. previously worked as Senior Content Designer at Capital One and UX Content Strategist, Help Experience (HeX) at Google. Ashley W. holds Bachelor Of Arts, Journalism from Webster University.
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AeroLeads found 1 current-domain work email signal for Ashley W.. Compare company email patterns before reaching out.
Lastly, led support content strategy across Google through systems, tools, and data, making it easier to create successful content for humans and machines (AI). It's where I coined the phrase: Imagination over apprehension™, which became our team's motto and has been used by colleagues at conferences nationwide.I’m a creative, systems-thinking content strategist who creates experiences for humans and machines (AI). I build content systems that are easy to use and bridge the gap between business goals and user needs. "Sometimes things get in your path, and you have a choice. You can either smash right into them, or you can adjust and move around." I choose to smash into them, then adjust accordingly.Check out my work: www.byashleywhite.myportfolio.com
Listed skills include Facebook, Publishing, Social Media, Editorial, and 37 others.
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A career timeline built from the work history available for this profile.
Mclean, VA, US
Develop and implement content strategy that enhances the vision for the data, decisioning, and AI (DDAI) team’s data ecosystem, driving the culture, product narrative, and roadmap, and balancing near and long-term impact for the business and customersCollaborate with design, product, research, and technology teams to craft strategic recommendations for.
Mountain View, CA, US
Led ground-up creation of content metadata and system definition with partners, the first taxonomy for support content across Google, enabling teams to understand, categorize, measure their support content corpus, mapping that content to business metricsDefined high-level criteria, process, and measurement of success for transitioning a product’s content.
Mountain View, CA, US
Led strategy, research, and requirements for new component library, giving authors tools to evolve our support content experience to more digestible, actionable, and consumable contentDefined system requirements and guidelines for components and provided insight to engineering team of scale and adaptability Refined content models through quantitative.
Indianapolis, Indiana, US
Collaborated with stakeholders, compliance, and other scrum team members to craft content and web experiences that reimagine the Medicaid and Medicare provider experienceCreated a seamless user journey through strategizing new content and web experience informed by audits, benchmarks, and research
Memphis, TN, US
Oversaw all aspects of the new digital single sign-on experience from development to execution, including strategic and editorial direction, content development, marketing, product support, and user experienceUtilized analytics, A/B and user testing to determine taxonomies and user flow, establishing branding and governanceLiaised with product owners.
Nashville, Tennessee, US
Lead content strategist for landing pages and emails that drive awareness of health care services at Vanderbilt University Medical CenterWrote copy for Vanderbilt Health print and radio ads for sports medicine, children’s specialty care, and sponsorshipsDeveloped and refined content team processes for website updates, multi-channel marketing campaigns.
Wrote monthly music and concert reviews Maintained website by proofreading for and correcting HTML errorsDeveloped and created original content for a monthly column, Brown Suga, which celebrated music artists and their contributions to the music industry and my personal journey
La Vergne, Tennessee, US
Developed enterprise blog and its strategy, including ideation and research of topics, content calendar, scheduling, promotion, and contributions from internal full-time and external contract employeesPartnered with creative team, marketing managers, and leadership to project manage website redesigns by assessing websites, proposing a user-friendly content.
Nashville, TN, US
Led and coordinated QA process for websites across four browsers, ensuring accuracy and usabilityManaged and updated web content and digital assets within Joomla!, WordPress, and other custom-built content management systemsCreated, edited, and proofed print and digital custom content, including brochures, InDesign files, magazines, newsletters, and.
Memphis, TN, US
Supported development department with signature fundraiser, Freedom Award, that generates over $1 million, which included coordinating logistics, such as ticket distribution, will call, and seating arrangementsIdentified foundations and organizations whose missions align with the museum’s for its capital campaign
New York, NY, US
Supported five brand managers in book publishing initiatives for Cooking Light, Coastal Living, Health, Southern Living, and Sunset, which included conducting market and sales researchCreated and oversaw seasonal ad schedule for General Mills newsstand publicationsWrote copy for and edited catalogs, fact sheets, proposals, and other sales materialsGathered.
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Ashley W. works for Capital One.
Ashley W. is listed as UX Content Strategist at Capital One.
AeroLeads has found 1 work email signal at @webster.edu for Ashley W. at Capital One.
AeroLeads has found 1 phone signal(s) with area code 615 for Ashley W. at Capital One.
Ashley W. is based in Memphis, Tennessee, United States while working with Capital One.
Ashley W. has worked for Capital One, Google, Anthem, Inc., St. Jude Children'S Research Hospital - Alsac, and Vanderbilt University Medical Center.
You can use AeroLeads to view verified contact signals for Ashley W. at Capital One, including work email, phone, and LinkedIn data when available.
Ashley W. holds Bachelor Of Arts, Journalism from Webster University.
Ashley W. is listed with skills including Facebook, Publishing, Social Media, Editorial, Editing, Press Releases, Content Management, and Wordpress.
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