Ashley Mcbride Email & Phone Number

Oakland, California, United States

At The Oaklandside, I'm part of a team that helped launch this brand new newsroom during the COVID-19 pandemic in the summer of 2020. I serve as the only education reporter solely focused on Oakland public schools in the Bay Area, covering the town's school district and charter schools. My coverage includes daily, in-depth, and service journalism stories on topics like school closures, teacher strikes, school board politics, school choice, and police in schools.

San Antonio, Texas

I covered several public school districts, the Alamo Community Colleges District and charter schools in Bexar County, including the early impacts of the COVID-19 pandemic on public education.

San Francisco Bay Area

I covered criminal justice, public safety, fires, earthquakes and other breaking news events as a Hearst Journalism Fellow.

Tampa/St. Petersburg, Florida Area

Facilitate online learning for journalists, news organizations, educators and students.

Tampa/St. Petersburg, Florida Area

Coordinate online training for Poynter's Local News Innovation Program, a year-long curriculum to help 20 news organizations develop a digital publishing strategy

West Palm Beach, Florida Area

• Craft news alerts and updating the Palm Beach Post news and mobile sites with a focus on speed and accuracy, SEO, compelling headlines, strong visuals, video, multimedia and contextual links • Monitor, optimize and post content to social media platforms that will engage Facebook and Twitter audiences • Monitor site metrics, data and internal reports to drive decision-making in order to capitalize on audience behavior, growth and retention

West Palm Beach, Florida Area

• Report stories through in-person and telephone interviews, using various reporting tools for print, digital and social platforms • Update stories during the day using photos, social media and videos for the web as events unfold• Work with digital editors to find innovative ways to present information online

Syracuse, New York

• Develop 1-2 weekly stories for web and 1 monthly, in-depth feature story for print, covering the South Side community of Syracuse, N.Y. • Take pictures using and Canon DSLR to supplement stories and provide caption information • Attend community meetings and other events to interview community members and leaders for stories and story ideas;

Syracuse, New York Area

• Pitch and write stories about nostalgia and entertainment for the features team • Optimize stories for the web using search engine optimization techniques • Search the archives of the Syracuse Post-Standard for relevant text and images for current stories• Enhance stories using digital media, including images, videos and social media

Coral Gables, Florida

• Worked with and managed section editors to develop content and story ideas • Liaised between section editors and Editor-In-Chief to confirm that all aspects of campus are covered• Conducted meetings with core team to ensure story angles are clear

Coral Gables, Florida

• Organized and maintained application materials graduate school applicants• Catalogued contact information for alumni and reached out for opportunities for current students • Developed administrative skills such as sending emails, answering and taking phone messages and scanning and copying documents

Lakeland, Florida

• Utilized Articulate Storyline software to create computer-based trainings for retail associates • Analyzed and updated a technical guide for a computer program for store products • Collaborated with training developers to create training for a new system of purchasing products

Master’S Degree, Magazine, Newspaper And Online Journalism

Activities and Societies: The Stand Newspaper Project

Bachelor Of Science, Journalism

Activities and Societies: Ibis Yearbook, United Black Students, Committee On Student Organizations, Iron Arrow Honor Society, Omicron.