Ashley Nock Email & Phone Number

Tampa, FL, US

La Grange, IL, US

St. Petersburg, FL, US

• Create and own the brief strategy and development by taking into consideration key learnings from consumer insights and strategizing how to best optimize campaigns and enable growth.
• Client lead with external agency partners, managing Prophet and Moxie during 2017-2018.
• Led qualitative and quantitative customer research with Prophet to develop a target customer persona for HSN.
• Led the agency partnership with Moxie to deliver on a full rebrand of HSN, multiple year Content Strategy and Brand Playbook, which our internal creative team could execute against and evolve.
• Program management lead in rolling out the rebrand across all platforms; including: e-commerce, mobile, email, social, TV sets and graphics, sonic branding, host/guest language and talking points to reinforce our brand.
• Qurate Retail Group wide project lead for the Small Business Spotlight Program, partnering with the NRF Foundation to spotlight and feature diverse Small Businesses from around the country during heritage DEI months.

St. Petersburg, FL, US

• Led media marketing buys internally with external partners, executing partnerships with HSN on air through live show segments and on air promotion, through targeted email and on HSN.com.
• Cross-functional strategy and project management lead responsible for developing multi-platform key event and campaign strategies and lead of multi-disciplinary execution team.

Calgary, Alberta, CA

• Project management lead on Citi ThankYou, Harley Davidson, SAP, Nissan and Ascension Health.
• Lead client and account management partner for project operations and execution account wide.
• Responsible for planning and scope creation at the program level for budgets ranging from $500K-$5mm.
• Own account wide program level process improvements, resource management and utilization, all key milestones and deliverables, mentorship to junior team members, scope and risk management, project success and revenue.
• Led a wide range of project responsibilities, including: large-scale campaign experiences, mobile design and development, social activations, media planning and asset creation, CRM, ongoing web site enhancements and.
• Managed cross agency relationships with multiple Omnicom agencies including: BBDO, OMD, PHD, Resolution media, TBWA Chiat, The Designory, Epsilon, Digitas, Rapp and multiple data and technology vendors

Boston, Massachusetts, US

• Program Manager for Kao brands, including John Frieda, Jergens, Curel, Biore and Ban.
• Guide for junior team and direct reports in proper training of executional strategy, scope intake and refinement, risk management and mitigation and project management best practices.
• Agile project manager for Speed to Real engagements serving as a Certified Scrum Master.
• Financial lead for a $7mm scope and responsible for scoping bottoms up, top down and retained budgets as input into incremental and yearly SOWs to lock in budget and forecast deliverables.
• Vendor management for legal onboarding, SOW development and management of the partner.
• Operations and finance management responsibilities including leading resource management and allocations, financial forecasting, program level budget control for the portfolio of Kao brands and account level legal.

New York, NY, US

• Digital project management lead for Kellogg’s Keebler, Nutri-Grain and the Special K US and Canada portfolio.
• Led all online online media production, social media strategy, creative and content creation for all social platforms and development projects for web site, mobile and content management systems using.Net, CSS, HTML.
• Manage resource allocation, project plan development, invoicing schedule, Statement of Work creation, risk mitigation and margin tracking.
• Performed as agency lead for all digital creative deliverables and cross-agency key point of contact for collaboration with partner agencies including: Leo Burnett, Starcom, VML and Biggs Gilmore.
• Facilitated project collaboration internally between strategy, creative, UX, technology, consumer insights and QA team members.
• Social Strategy and Program management for Motorola.

Columbus, OH, US

• Responsible as the key client liaison for all communications between the cross-discipline leads of the agency and primary clients for Johnson and Johnson and Bayer Pharmaceutical companies.
• Led digital strategy and the creative and development process to produce engaging and interactive flash tablet presentations for pharmaceutical sales representatives to use in the field.
• Managed the Statement of Work creation, risk management log, staffing and project plans inclusive of key milestones and deliverables.

Columbus, OH, US

• Led project execution for Hewlett-Packard across 10 languages and 67 country locations for HP Graphic Arts and Home and Home Office.
• Responsible for estimate creation, SOW development, resource allocation, budget management and project plan development account wide.

Columbus, OH, US

• Responsibilities included client lead of communication, development and execution with internal cross-functional team members and on site management of experiential event marketing campaigns.

Columbus, OH, US

• Assisted the media planning and buying team by assisting with planning print placements, negotiating make goods for TV, radio buys, and processing media invoicing.