Ashley Robb Email & Phone Number

Marietta, Ga, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Dallas, Tx, Us

• Develop positioning for new AT&T products including Rollover Data, 50% More Data, Recharge, and Unlimited Data. • Implemented a new process for managing the ATT.com messaging strategy, aligning wireless, TV and broadband leadership.• Project manage consumer facing materials supporting national promotions and launches, keeping all internal teams updated and aligned. • Manage cross-functional teams Go to Market execution including Advertising, Acquisition, Customer Life Management, Diversity, Ecommerce, Digital Acquisition, PR, and Retail. • Department point of contact for questions regarding products, services, and promotions. • Review creative considering AT&T brand voice, product/service representation, OEM branding, entertainment elements and customer experience.• Provide strategic direction, messaging priorities and recommend devices for advertising and marketing campaigns. • Manage the day to day Samsung marketing relationship including device launches, sponsorships, creative reviews and offers.• Manage OEM contract negotiations and executions, valuing up to $150MM. This includes working with OEMs, internal senior leadership, product, and supply chain. • Provide weekly traffic reports to senior leadership to monitor traffic and gross ads, including analytical write ups, calling out any trends and noting the outcome of in market promotions.• Spearhead a partnership with research to test offer messaging and positioning.

Dallas, Tx, Us

• Developed national advertising programs and campaigns including TV, print, digital, rich media, on-line custom opportunities, search, out-of-home, radio, and DJ. Campaigns were approximately $15-25MM in media value. • Developed presentation material and assisted with campaign communication to upper management including strategic plans, creative concepts, executions, and budget information and obtain all necessary approvals.• Worked closely with partner companies including Facebook, Windows, Samsung, Amazon, and Beats Music to align advertising messages, maintain partner expectations, secure approvals and obtain pre-launch devices for advertising efforts. • Collaborated with internal teams including National Marketing, Media, Social, Public Relations, Retail Marketing, Research, eCommerce, Hispanic, Diversity, Product Marketing and Brand to develop 360 degree marketing plans that incorporate communications beyond general market advertising.• Secured legal approvals for advertising campaigns.• Provided leadership a weekly analysis of sales, traffic and IAG reports and how they related to our advertising efforts.

Dallas, Tx, Us

• Adapted local strategies for the Central Region from national advertising to demonstrate high level of synergy yet with unique local customization. • Managed wireless advertising including creative implementation, project management, media planning, budget management and competitive response initiatives for print, radio, DJ, online and out-of-home advertising for multiple regional markets.• Organized production and implemented print and radio creative for promotional campaigns. • Managed high profile sponsorships such as the Chicago Bulls, Chicago Blackhawks, and Ohio State.• Developed unique network creative announcing the launch of 4G LTE for high profile out of home units including a side-by-side billboard in Cincinnati, Broad & High digital boards in Columbus, OH, and the Pittsburgh and Cincinnati airports.

Norcross, Ga, Us

Project and client management expertise including: B2B communications, social media, and event promotions for The Institute of Industrial Engineers, a non-profit association, and its divisions.• Directed art and ad copy production for brochures, e-blasts, on-site event programs & online.• Implemented new processes for managing work-flow within the B2B division.• Executed e-marketing campaigns, including art direction and copywriting.• Performed daily website updates, keeping the content fresh and current.

Alpharetta, Ga, Us

Project and client management expertise including: local advertising, public relations, event planning, marketing communications, promotions, budget management and agent support for Morris and Raper Realtors, a local new home sales real estate company. • Kept all responsibilities as Junior Marketing Manger while taking on more accounts.• Implemented social media campaigns, including, blogging, facebook, and twitter.• Responsible for accounting for clients and collecting money.• Direct workflow, supervise and train a support team.

Alpharetta, Ga, Us

• Direct art and ad copy production for logos, ad campaigns, brochures, flyers, direct mail, pre-sale pieces, internet advertising, signage and sales displays.• Develop overall marketing budgets for communities to meet client goals, managing in excess of $200,000 with each community.• Manage special events including luncheons, grand opening parties, realtor promotions, community fairs/festivals, and homeowner events.• Manage in-house and freelance artists, including concept, design, copy, and deadlines. • Plan, negotiate and purchase all advertising, taking into consideration placement, product and current market to align optimal expense with best results.• Concept and manage direct mail campaigns.• Implement new concepts for marketing campaigns, taking into account the product, location and target market.• Manage client relations and expectations.• Manage website creation, design & update.• Support the Director of Marketing in all of the above mentioned, as well as the day to day business practices of the company.

Duluth, Georgia, Us

Project management expertise including: national and regional advertising, public relations, event planning, marketing communications, promotions, and dealer sales support for AGCO Corporation, a worldwide Fortune 500 manufacturer and distributor of agricultural equipment.• Coordinated and provided leadership support for dealer meetings, national farm shows, new product introductions and brand related events, each event with more than 1,000 plus attendees. • Managed traffic flow for all communications projects including sales literature creation, advertisement creative, and news releases for new products and new technologies. • Provided leadership on department processes.• Created press materials, briefing documents and editorial content for various key publications.• Edited brand magazine, working closely with production staff to maintain timeline and release dates.• Conducted research and provided story leads for articles. • Negotiated with third party suppliers to purchase promotional items, and manage promotional materials budget. Managed activities of freelance art direction and copy writing.• Editor of bi-monthly e-newsletter, coordinate and maintain editorial calendar and oversee all content development and final production. • Provided creative direction and management on marketing projects such as creation of sales literature, print, television and radio advertisements for dealer campaigns and promotional materials for POP displays and event kits for dealer network. • Project manager for creation and maintenance of Website content including copywriting, photography selection, graphics and design enhancements, special features and sales support programs.

Duluth, Georgia, Us

The position supported the Media Manager in the day to day media planning and executing for 18 AGCO brands.• Determined strategic media and advertising initiatives.• Analyzed media based on ability to reach highest composition of target audience at a maximum frequency level within allocated budget.• Planned and negotiated media schedules for all AGCO brands.• Executed media buys with accuracy and maintained planned budget parameters.• Coordinated all materials trafficking.