• Spearheaded the proof of concept case of HubSpot Marketing and Service Hub for client, streamlining lead management and enhancing their current customer relationship strategies.• Provided clients comprehensive digital marketing audits identifying strengths, weaknesses, andopportunities for growth. Implemented audit action items with a 6-month 29% conversion rate (CVR) and 5.86% click-through-rate (CTR) average across 8 accounts.• Facilitated bringing on 1 new client for the agency bringing in $30,000 of new yearly revenue.• Managed Google Ads and Meta accounts for 11 clients while working within their specified budgets.Conducted 20 bid strategy experiments guiding clients to a Target ROAS bidding strategy.

• Digital Advertising: managed digital marketing for the company’s portfolio (100+ properties/accounts), including Google Ads, geofencing, copywriting, social media, photography, and property-specific budgets. Developed custom dashboards in Google Analytics and Looker Studio, reducing reporting time by 10 hours per month.• Optimized 58 Google Ads (West Portfolio) campaigns resulting in a 22% decrease in cost-per-click (CPC) while increasing click-through rates (CTR) by 9%.• Budgets: forecasting, mid-month reviews/weekly reviews in partnership with Revenue Management, and implementation with a $3 million dollar advertising budget.• Performed budget optimization reviews, reducing overall ad spend by 10% while maintaining quality lead volume.• Managed vendor relationships with ILS partners (internet listing services such as Zillow and Apartments.com).• Coordinated and worked with the Machine Learning department to establish multiple customer journeys to solidify marketing efforts.

• Created 3 comprehensive “buyer’s journeys” for providers, industry influencers, and patients.• Wrote a series of outreach emails for each buyer’s journey and implemented them into various HubSpot email marketing campaigns.• Established texting as a form of customer service via Heymarket. Real-time texting revolutionized doctor engagement by providing instant, effective communication—bridging the gap between tech support and resolution. This dramatically enhanced responsiveness and resolved issues faster than ever, ensuring doctors get the support they need, exactly when they need it.

• Returned as a Senior Consultant to manage Junior Consultants’ daily tasks and productivity.• The program concluded with a successful presentation that elicited a third year of funding.• Conducted market research and analyzed data to develop research-based recommendations regarding how our client should move forward and improve its offering.• Demonstrated proficiency with Qualtrics, Excel, Adobe InDesign, and Adobe Illustrator.

• Created and administered surveys to help our client determine brand perceptions of their two separate store fronts in Downtown Durango.• Authored blog posts based upon keyword research relevant to the client’s business. These posts provided the client with a guide to the keyword research process as well as the best practices for writing website blog posts.• Constructed a content calendar for the client by researching best practices for posting on Instagram, Facebook, LinkedIn, and website blogs. This resulted in our client having a 6-month content plan with 3 months worth of blog posts and social media posts, the use of which they could schedule effectively.

• Created semi-weekly blog posts, which produced higher traffic to the redT website and other largeproperty websites and increased investment and engagement on our social accounts.• Wrote MLS listing copy for 100+ properties by researching the location and interests of our targetmarket. This yielded MLS copy that stood out from other listings in similar areas.• Managed social media profiles (LinkedIn, Instagram, and Facebook) via frequent posting of qualitycontent. This led to an increase in followers and engagement on all platforms.

• I applied my first year of college courses in a work setting to develop basic copywriting and SEO (Search Engine Optimization) skills and understand website development via Squarespace and social media platforms (Instagram, Facebook, and LinkedIn).• Performed effective SEO for the client by doing keyword research to optimize multiple website title tags, meta descriptions, image alt tags, and other elements across various websites, resulting in higher performing website pages.• Educated first-time homebuyers by creating a “New Homebuyers Guide.” This effort resulted in a large piece of content that was useful to redT customers.