Responsible for campaign management of global marketing campaigns, including project plans, process, timelines, resource allocation (human and budget), reporting and pipeline analysis. Assist in content creation and marketing automation strategy for demand programs.

Created campaign planning and reporting processes where none previously existed. Built email marketing program, managing frequency of communications, segmentation of lists, execution of campaigns, and reporting to marketing and executive management. Managed lead generation programs to acquire new leads for Sales, including monthly webinars to move sales opportunities through the pipeline. Helped create relevant content for pre- and post-event marketing communications. Created tools to enable Sales team to outreach to contacts around events. Led effort to clean up Salesforce.com database for more targeted segmentation and lead tracking.Managed marketing and sales interns to support marketing efforts and sales call programs.Planned and executed annual User Group from logistics and execution to follow-up. Assisted in website redesign and logo rebrand projects to better position company in the market.

Managed integrated marketing campaigns for Quest Software's database management business unit. Defined, developed and executed campaign plans based on BU goals and objectives. Collaborated with functional team members to coordinate completion of all marketing tactics including online advertising, direct marketing, marketing automation, webcasts, virtual events, sponsorships and collateral. Supervised and maintained marketing budget.Analyzed metrics for all campaign activities and make recommendations based on effectiveness. Implemented best practices and tested messaging in marketing communications.Effectively communicated plans and activities to international field marketing to ensure international adoption. Coordinated with sales teams to provide transparency into marketing activities and results, meet objectives and achieve pipeline goals.

Part of direct marketing program that sent more than 6 million HTML emails in 2010. Developed, executed and monitored email marketing communications for 3 business units and 15 international offices. Analyzed metrics to find behavioral trends and helped determine future email marketing and CRM strategy. Pulled and analyzed data to create detailed segments. Oversaw marketing automation system. Developed campaign strategy based on business unit objectives; executed and reported on automated campaigns. Worked closely with stakeholders to ensure email communications maintained consistency with business unit goals, and implemented industry best practices. Coordinated with appropriate Corporate Marketing team members to improve efficiency of email request, creation and execution processes. Managed reporting of all email communications via monthly, quarterly and annual reports to marketing department.Increased deliverability of email communications approximately 10% to 90.39% in 2010; increased SenderScore Accepted Rate 30% to 99.3%.