Ashley O'Bannon-Mcclain Email & Phone Number

Frisco, Texas, United States

•Kickboxing instructor at KickHouse Frisco•Lead group classes in kickboxing related exercises•Create new and exciting workouts for each class•Work with individuals on weight loss and fitness goals•Work as a personal coach through a 6 week challenge program•Engage in sales calls and follow ups for interested potential members

•Craft creative copy to be used for customer engagement through social media and paid ad/media channels, including Instagram posts, Instagram stories, Facebook posts, YouTube ads, website banner ads, promotional social posts and more•Use creative writing skills to craft copy that highlights our company’s best and most distinguished products•Identify areas of highest-performing engagement—such as reels, videos, photos, stories, etc—to better elevate brand status and popularity on social media•Work with social media, marketing and design teams to develop and execute engaging content for social media, paid media and paid social channels•Write quick and enlightening content for special and highly important events such as holidays, fashion week, celebratory moments and more•Attend weekly meetings with multiple creative teams to discuss strategies and ensure customer content is accurate, engaging and concise•Follow and maintain current fashion trends through various research•Follow both strict and fast-paced deadlines to guarantee content is ready when needed•Work with magazine and campaign teams to bring online storied content to social media posts and site advertisements•Elevate brand status by researching competitors and creating competitive content to bring awareness to our brand

•Write clear, concise and engaging copy for customer emails, online magazines & site support•Create copy content for numerous channels that encourage customer engagement •Craft copy that is factually and grammatically correct •Create copy that reflects the nature and ideals of the company brand•Collaborate with project managers, design team and buying offices to ensure all copy is consistent with brand •Attend creative planning and strategy meetings to develop ideas for future copy content•Meet strict deadlines based on campaign releases, product launches and promotional requirements•Follow copy and design content through creation process to ensure all job edits and needs are met before being released to customers and websites

Dallas, Texas

•Write product copy for BergdorfGoodman.com, NeimanMarcus.com and LastCall.com.•Write accurate and enticing copy for all handbags and shoes sold on Neiman Marcus websites. •Work closely with various departments and offices, including merchandising, buying offices, site operations, photography, styling and production to secure a high volume of accurate SEO copy.•Work closely with coordinators to provide customers with accurate, detailed copy as well as ensure all copy is in compliance with guidelines provided by the Federal Trade Commission.•Maintain up-to-date knowledge on fashion trends and popular SEO searches.•Write 80-120 items per day.•Trained new hires on product copy.•Meet copy deadlines required for designer events, launches and email dates. •Developed and created a copy guidebook in collaboration with handbag merchant coordinator. The guidebook was used to lead meetings with external offices to educate on the copy team's role within the company. The result of these meetings created better communication amongst all teams and led to other copywriters developing their own presentations for their teams.•Lead meetings about copy team goals for Last Call online.

• Star Local Media journalist reporting for the Lake Cities Sun newspaper which covers the towns of Hickory Creek and Shady Shores and the cities of Lake Dallas and Corinth.• Wrote and reported on hard news, events, features and other happenings in the Lake Cities area. Maintained the goal as a local reporter to accurately report information and continue keeping residents informed on what was happening within their community.• Utilized social media on a daily basis to maintain a relationship with readers and community leaders. Posted stories, photos, important information and all matters related to the Lake Cities area.• Worked diligently in a fast-paced environment to make sure information was accurate and delivered quickly to maintain relevance.

Digital And Print News Journalism, Mass Communication, Journalism, And Related Programs

Associate'S Degree