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I love working with people to grow new business and find mutually beneficial ways to work with strategic partners.
Dolby Laboratories
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Director, Business Development And Strategic PartnershipsDolby Laboratories Jan 2023 - PresentSan Francisco, California, Us -
Sr. Manager, Strategic PartnershipsDolby Laboratories May 2018 - Jan 2023San Francisco, California, UsManage Dolby's relationship within Microsoft, articulating the value of current Dolby technology, while also identifying new partnership opportunities. Represent the needs of Microsoft as a Strategic Account; be able to influence internal strategic direction, product road maps, and project execution to meet customer needs.Drive strategic and deep understanding of market dynamics, ecosystems and products, thinking through long-term impact, to develop strategies to maximize Dolby’s business.Facilitate execution of projects with external and internal stake holders to achieve mutually beneficial results. Negotiate contracts and agreements. -
Sr. Partner Marketing ManagerDolby Laboratories Nov 2016 - May 2018San Francisco, California, UsCreated, aligned, and executed pre-sales marketing strategies and plans targeted at thought leaders/key influencers and partners’ product management to drive product adoption.Built strong relationships with our partners’ marketing organizations, delivering content and programs that enabled them to highlight the added value of Dolby technology to their consumer audiences, while collaborating with them on original, mutually beneficial promotional opportunities.Developed and executed marketing strategies to ensure customers/partners properly presented and promoted the value Dolby’s technologies and products deliver to their consumers across all marketing channels (trade shows, sales materials, sale trainings, retail merchandising, demos, user interfaces, packaging, collateral, etc.).Was the “voice of the customer and market” back into global marketing and provide timely updates on progress against stated goals.Managed team that supports additional customers and partner marketing relationships, aiding professional development and being ultimately responsible for the teams' programs. Managed budget to be fiscally responsible and ensure strong ROI.Key partnerships include: Apple, LG, TCL, Phillips USA, Netflix, Amazon Video, and studios (Warner Bros., Paramount, Lionsgate etc.) -
Sr. Product Marketing ManagerHired, Inc. Apr 2016 - Nov 2016New York, UsDeveloped the first company B2B value proposition and messaging frameworks for the core product offering.Worked cross-functionally with product teams to develop and drive new, innovative functionality and opportunities for in-product engagement. Directed cross-functional teams for product and feature launch across internal and external marketing channels.Developed and owned strategy / execution for first sales enablement efforts, including product trainings, new feature roll-out and foundational support.Acted as the voice of the customer by developing deep insights about consumers, global markets and competitors through research, events, user interviews and analysis of user data.Helped build the product marketing infrastructure that has enabled the team to scale, working with enterprise systems + organizational tools like Salesforce and Marketo.Managed and led the Product Marketing team, fostering personal and professional growth and success for the team members. -
Integrated Marketing ManagerDolby Laboratories May 2013 - Apr 2016San Francisco, California, UsLaunched the Dolby Vision initiative within the internal marketing team, and brought the first Dolby Vision enabled products to market with key partners.Led go to market planning and budgeting process for Dolby Vision, specifically aggregating information, insights, perspectives and requirements from local partners to create global plans.Developed product marketing strategy and materials for Dolby Vision, including competitive analysis, positioning, messaging, value proposition across audiences, sales narratives, etc. Defined B2B marketing strategy for Dolby Vision focusing on industry events and outreach, including major tradeshows like CES, NAB, and IBC.Provided support for collateral, assets, event execution and other deliverables to ensure alignment with integrated plan and business objectives.Partnered directly with field marketing teams on the design and roll-out of campaign elements to local markets, ensuring consistency to achieve business and marketing objectives. Tracked campaign status and success, partnering closely with the functional marketing teams to ensure campaigns are successfully executed; provided input as to the ultimate success of campaigns against objectives for post-mortem data analysis.Supported the delivery of innovative promotional campaigns with partner organizations, including content distributors, original equipment manufacturers, and content creators.Key partnerships included: LG, VIZIO, TCL, VUDU and Warner Brothers -
Project Coordinator, Brand And Marketing CommunicationsDolby Laboratories Apr 2012 - May 2013San Francisco, California, UsManaged and coordinated all EMEA trade show activity, such as MWC, CineEurope and IBC and provided support on locally focused events as needed.Provided marketing communications support to the region across all business groups using various channels and media.Worked with US based Corporate Marketing team to generate core marketing and sales materials for localization by regions, with both internal teams and external agencies.Maintained accurate and up to date records of all expenditures, and ensured projects were completed in a timely manner, within budget.Managed market research in the EMEA region to aid in the construction and development of new marketing campaigns and ventures across four business functions: broadcast, cinema, mobile, and e-media. -
InternDolby Laboratories Sep 2011 - Apr 2012San Francisco, California, Us -
Game Day Events CoordinatorTennessee Titans Jul 2009 - Jun 2010Nashville, Tn, UsDeveloped website content and started department owned social media channels for the Cheerleading and Mascot Department.Managed event preparation for Cheerleader and Mascot appearances.Organized and help lead the Junior Cheerleading and Mascot Program to drive department specific revenue.Managed game day events, including half time entertainment and greeting corporate sponsors.
Ashley Arnold Skills
Ashley Arnold Education Details
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Vanderbilt UniversityHuman & Organizational Development And Financial Economics -
Grenoble Ecole De ManagementMsc International Business
Frequently Asked Questions about Ashley Arnold
What company does Ashley Arnold work for?
Ashley Arnold works for Dolby Laboratories
What is Ashley Arnold's role at the current company?
Ashley Arnold's current role is Director @ Dolby Laboratories | Strategic Partnerships, Business Development.
What is Ashley Arnold's email address?
Ashley Arnold's email address is as****@****ilt.edu
What is Ashley Arnold's direct phone number?
Ashley Arnold's direct phone number is +141784*****
What schools did Ashley Arnold attend?
Ashley Arnold attended Vanderbilt University, Grenoble Ecole De Management.
What are some of Ashley Arnold's interests?
Ashley Arnold has interest in Tennis Player, Playing Tennis, Watching Movies, Reading, Keen Traveler, Entertainment Enthusiast.
What skills is Ashley Arnold known for?
Ashley Arnold has skills like Marketing, Marketing Communications, Social Media, Event Planning, Integrated Marketing, Business Development, Public Speaking, Project Management, Market Research, Management, Program Management, Marketing Strategy.
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