Ashley Guerra Email & Phone Number

Sunnyvale, CA, US

Sunnyvale, CA, US

Austin, TX, US

Austin, TX, US

• Increased web traffic to product segment by 68% YoY through the creation of product positioning and messaging to differentiate solution.
• Identified market needs and enhanced brand with the creation of case studies, webinars, video testimonials, blogs, and landing pages, leading to an increase of content downloads by 146% and demo requests by 133% YoY.
• Collaborated with Product, Sales, and Professional Services to understand market trends and, customer pain points to develop thought leadership value-based selling sales enablement and BoF content.
• Enhanced webinar and digital events strategy through promotion tactics, targeting and messaging resulting in an increase to plan in respective pipeline by 160% YTD.
• Adapted positioning and messaging based on the impact of the pandemic on the industry to develop new inbound strategy resulting in an increase to plan of 222% in leads and 178% in pipeline.

Austin, TX, US

• Devised Online Advertising strategy from the ground up in 2018 to support the entire Accruent portfolio globally and served as Channel Owner / Project Manager for an external agency.
• Developed and executed demand generation strategy for webinars including tech stack, best practices, and analytics.
• Produced yearly Go-To-Market Digital Strategy consisting of competitive analysis, keyword research, marketing operations, tech stack, regional performance analysis, lead nurture flows, goal creation, and budget.
• Created $3.2M in pipeline from Online Advertising channels in 2019 at a 2675% ROI.
• Won 2019 Marketer of the Year for organization-wide recognition of business impact
• Devised strategic deployment of demand gen activities to maintain lead quality resulting in a Lead-to-Opportunity Ratio of 12.6% for 2020

• Created daily content across 5 major brands on Facebook, Twitter, Instagram, and LinkedIn to a total audience of 500K across platforms.
• Managed and assisted Accelerator Client's digital strategy including campaign conceptualizing, project management, product launch strategy preparation, and video direction for social ads.
• Consulted with an external digital agency on content creation specifically for ad conversion, persona targeting, list building, and brand awareness.
• Increased FB Live TV show engagement by 90% from Dec 2017 – Feb 2018.

• Researched, developed and executed business plan consisting of branding, marketing, retail analysis, client relations, and financials
• Surveyed and created strategies for employee management, payroll and hiring tactics
• Facilitated and supervised relocation of retail spa including leasing negotiations and construction build out
• Organized and coordinated all events including launch parties, service promotions and brand partnerships
• Devised and generated email marketing campaigns
• Created and analyzed content marketing strategy on all social media platforms, landing pages, blog and website, comprising of copy, photo and video

Bachelor Of Business Administration (Bba), Marketing

Education record