Ashley Guerra work email
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Ashley Guerra personal email
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Product marketing professional with proven leadership expertise in crafting enterprise messaging, demand generation, GTM strategy, and driving ROI. Eight years of experience in marketing and management with an emphasis on product and growth marketing tactics including market segmentation, buyer's journey mapping, competitive intelligence, SEO, PPC, email, organic, and paid social. On an endless pursuit for the most recent trends in marketing to capture market share and drive revenue. Analytical spirit with a creative flair and a focus on utilizing an Omni-Channel approach to drive customers and prospects through the funnel.
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Senior Outbound Product Marketing ManagerLinkedin Sep 2024 - PresentSunnyvale, Ca, Us
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Outbound Product Marketing Manager - Linkedin Talent SolutionsLinkedin Jul 2022 - Oct 2024Sunnyvale, Ca, Us
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Product Marketing ManagerSecurelink Aug 2021 - Jul 2022Austin, Tx, Us -
Product Marketing ManagerAccruent 2021 - Aug 2021Austin, Tx, Us• Increased web traffic to product segment by 68% YoY through the creation of product positioning and messaging to differentiate solution.• Identified market needs and enhanced brand with the creation of case studies, webinars, video testimonials, blogs, and landing pages, leading to an increase of content downloads by 146% and demo requests by 133% YoY.• Collaborated with Product, Sales, and Professional Services to understand market trends and, customer pain points to develop thought leadership value-based selling sales enablement and BoF content.• Enhanced webinar and digital events strategy through promotion tactics, targeting and messaging resulting in an increase to plan in respective pipeline by 160% YTD.• Adapted positioning and messaging based on the impact of the pandemic on the industry to develop new inbound strategy resulting in an increase to plan of 222% in leads and 178% in pipeline. -
Digital Marketing CoordinatorAccruent May 2018 - 2021Austin, Tx, Us• Devised Online Advertising strategy from the ground up in 2018 to support the entire Accruent portfolio globally and served as Channel Owner / Project Manager for an external agency. • Developed and executed demand generation strategy for webinars including tech stack, best practices, and analytics. • Produced yearly Go-To-Market Digital Strategy consisting of competitive analysis, keyword research, marketing operations, tech stack, regional performance analysis, lead nurture flows, goal creation, and budget management.• Created $3.2M in pipeline from Online Advertising channels in 2019 at a 2675% ROI.• Won 2019 Marketer of the Year for organization-wide recognition of business impact • Devised strategic deployment of demand gen activities to maintain lead quality resulting in a Lead-to-Opportunity Ratio of 12.6% for 2020• Grew lead volume by 515% from 2019 to 2020 • Created $3.4M in pipeline from Online Advertising channels in 2020 at a 439% ROI • Served as a digital marketing expert consulting in the development of strategic initiatives across a range of focus areas including SEO, Content Creation, Marketing Operations/ Analytics, and Budget Planning.
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Social Media ManagerGoread.Com Sep 2017 - Apr 2018• Created daily content across 5 major brands on Facebook, Twitter, Instagram, and LinkedIn to a total audience of 500K across platforms.• Managed and assisted Accelerator Client's digital strategy including campaign conceptualizing, project management, product launch strategy preparation, and video direction for social ads.• Consulted with an external digital agency on content creation specifically for ad conversion, persona targeting, list building, and brand awareness.• Increased FB Live TV show engagement by 90% from Dec 2017 – Feb 2018.
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Director Of Marketing And OperationsLepa International, Llc 2013 - Aug 2017• Researched, developed and executed business plan consisting of branding, marketing, retail analysis, client relations, and financials• Surveyed and created strategies for employee management, payroll and hiring tactics• Facilitated and supervised relocation of retail spa including leasing negotiations and construction build out• Organized and coordinated all events including launch parties, service promotions and brand partnerships• Devised and generated email marketing campaigns• Created and analyzed content marketing strategy on all social media platforms, landing pages, blog and website, comprising of copy, photo and video• Illustrated and developed all digital and printed graphics
Ashley Guerra Skills
Ashley Guerra Education Details
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The University Of Texas At AustinMarketing -
Edcouch-Elsa High School
Frequently Asked Questions about Ashley Guerra
What company does Ashley Guerra work for?
Ashley Guerra works for Linkedin
What is Ashley Guerra's role at the current company?
Ashley Guerra's current role is Product Marketing @ LinkedIn.
What is Ashley Guerra's email address?
Ashley Guerra's email address is as****@****nse.com
What is Ashley Guerra's direct phone number?
Ashley Guerra's direct phone number is +151247*****
What schools did Ashley Guerra attend?
Ashley Guerra attended The University Of Texas At Austin, Edcouch-Elsa High School.
What are some of Ashley Guerra's interests?
Ashley Guerra has interest in Brand Development, Health, Children, Blogging, Education, Environment, Photography, Fitness, Science And Technology, Human Rights.
What skills is Ashley Guerra known for?
Ashley Guerra has skills like Spanish, Microsoft Office, Mac Os, Html, Twitter, Youtube, Facebook, Creative Writing, Public Speaking, Blogging, Social Networking, Social Media Marketing.
Who are Ashley Guerra's colleagues?
Ashley Guerra's colleagues are Michael Faulkner, Stephanie Evans, Yinlong Su, Suhas Subramanya, Steven Y., Maria S., Saumi Bandyopadhyay.
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