Develop and manage the long-term vision and strategy for editorial, photo, video and brand storytelling. Drive strategies that are proven by testing and metrics; use the website and campaign analytics to identify trends, assess data, and enhance content performance and traffic. Build, pitch and execute original, innovative content strategies for web, mobile, email and digital media platforms.

Directed and continually evaluated the commercial content vision for print, digital and video products. Managed a team of full-time content creators, a roster of freelance writers and photographers, and helped manage the in-house video team.Created two new revenue streams, advertorials/sponsored content and branded content packages that grossed $250,000 in the first three years of implementation.Oversaw an entire rebrand for LasVegas.com. Selecting a new brand identity, establishing a new logo, color palette, typography, voice and slogans.Managed the migration and content creation for three websites, totaling more than 6,000 pages. Steered crisis communication efforts, press releases and email campaigns. Drove strategies that were proven by testing and metrics; used the website and campaign analytics to identify trends, assess data, and enhance content performance and traffic.Built, pitched and executed original, innovative content strategies for web, mobile, email and digital media platforms.Wrote and edited content across multiple platforms, including short and long-form features, narratives and multimedia stories, advertising copy, social media posts, video scripts and internal/external print.Worked directly with client services and operations teams to develop campaign project plans, KPIs and processes.Edited content ensuring overall accuracy, consistency, tone, style and branding message.

(PROMOTED AGAIN AFTER NINE MONTHS IN THIS ROLE)Television segments and interviews.Responsible for communicating the company's message through a variety of media channels.Media relations and public affairs.

(PROMOTED AFTER SIX MONTHS IN THIS ROLE)Quantitative Achievements:One of my published articles generated nearly 60% of all traffic to the VEGAS.com blog in one month, with 169,801 page views.My clips drove 2.5x more traffic than the average rate for the previous 12 months.Increased Instagram following by 48k followers in five months.My top five Facebook posts were viewed 18.6x more than the average posts for the year.Daily Responsibilities:Researched, photographed and wrote full-length articles for VEGAS.com blog, website and social media posts.Executed live coverage of media events and interviews as an entertainment reporter across multiple platforms simultaneously.Wrote scripts and conducted on-camera interviews for the Vegas Insider web series. Daily maintenance of website content via CMS platform Rhythmyx, inventory software CZAR and CRM system, Salesforce.

Modern LuxurySophisticated LivingGreenspun Media GroupStellaResults Sola Salon StudiosStickman Sound •Researched, cultivated and pitched story lines to multiple editors.•Conducted interviews via traditional and multimedia platforms such as Skype and Google Hangout.•Fact-checked, analyzed and cross-referenced hard data for supporting evidence.•Collaborated with photographers and editing staff for final published pieces.•Created fresh and meaningful digital content for independent business owners.

Overall Marketing and Media Management •Formulated and implemented strategic marketing plans and promotions on behalf of the Harley-Davidson Motor Company. •Maintained and monitored co-op marketing plans as well as allocated funding. Generated and executed in-house marketing and advertising budget. •Ensured full compliance with corporate marketing guidelines and regulations including meeting strict deadlines, launch dates, and durations of in-store and online collateral. Social Media Management •Acting Editor in Chief of all media content on social networks Facebook, Twitter, Pinterest, LinkedIn, YouTube, Flickr, Instagram, Cyclefish, and Biker Or Not (BON). •Responsible for building and cultivating the company brand by establishing a social voice through photo, video, audio, and written content. •Increased exposure and awareness of special events, promotions, and all around lifestyle improvement. •Engaged in meaningful and relevant interactions with potential and existing customers as well as brand enthusiasts and the occasional curious passerby. •Fortified customer relationships and in turn brand loyalty and referrals through listening to customer concerns and suggestions, while answering questions and solving customer service issues on a public platform. •Devised measurable data through keywords and calls to action; subsequently adjusting according to the results. Media/Public Relations Liaison •Responsible for scheduling and overseeing all media coverage on-location as well as in-house. •Collaborated with radio station staff and disc jockeys to devise scripts and coverage material for radio spots and live remotes. •Organized and oversaw television interviews and coverage with local media networks to expand the company's visibility and reach a higher volume of potential buyers. •Commissioned celebrity guest appearances, autograph signings, and photo opportunities.