Ashley Mcmanus Email & Phone Number

Gothenburg, Vastra Gotaland County, Se

In June 2021, Smart Eye acquired Affectiva to form a global AI powerhouse; I was promoted to Senior Director of Global Marketing to take on a more senior role in the extended marketing team to help establish and scale the marketing programs for the new company.Responsibilities include: - Mapping our overarching strategy to our company goals and driving execution on that strategy; I am big on being resourceful, making things happen and measuring results. - Passionate about creating thought leadership content that resonates with our target audiences.- Led the international marketing team merging initiative: including determining an integrated tech stack, through process analysis, reducing redundancies of systems, vendors, agencies etc. - Designed sophisticated Account Based Marketing (ABM) model to measure target account contact engagement with marketing activities, collaborating with sales and BD reps towards success- Engaged ecosystem of partners, customers, clients and other adjacent companies for partner marketing and joint marketing activities to help amplify brand awareness (tactics include 11.5k company podcast downloads, blog articles, social media, press releases and more).- Cross functional collaboration: have worked with everyone from BD to engineers to our data scientists to help create compelling content, and then repurpose that content to multiple channels.- Act as a manager, mentor and coach for my team, indirectly managing 7 team members as well as interfacing with executives and board members.

Boston, Massachusetts, Us

- Effectively managed PR team to help get the word out about Affectiva to tier 1 media publications, including: Wall Street Journal, New York Times, Forbes, Fortune, WIRED, CNN, CBS, Fast Company, TechCrunch. Listed on CB Insights AI 100, Fortune Top 50 companies leading AI revolution, Forbes Top 10 Hot AI tech, Bloomberg pioneering company. In 2019, Affectiva featured in 438 pieces of media coverage (up 48% YoY).- Orchestrated the first three annual Emotion AI Summits starting in 2017, overseeing details from speaker coordination, exhibitor bookings, vendor management, pre and post event marketing and ensured the day went smoothly. 2019 was the largest Summit to date, featuring 500 attendees, and 47 speakers in a single day.- Successfully launched first-ever company podcast, "Affectiva Asks: A Human-Centric AI Podcast" Coordinate with speakers to curate the content, interview guests and publish to hundreds of subscribers: 5k+ downloads to date and counting.- Curated content for and managed editorial blog calendar. Provided editorial assistance and guidance to CEO for regular contributions to her Inc.com column, and have ghost-written several articles for key publication placements.- Kept the marketing department organized while flexible to accommodate moving targets that often accompany working with a startup - created company marketing strategy that successfully meeting goals and objectives consistently every year- Managed six figure yearly marketing budget to execute deliverables- Day to day tactical tasks include PowerPoint deck work for business development, website management, email marketing (drip campaigns, monthly newsletter, promotional communications) & support board communications, hosting guest speaker webcasts, writing blogs, managing external contractors and vendors, and much more

Boston, Massachusetts, Us

- Brought onboard to assist VP of Marketing with drafting an effective digital marketing plan that could scale as the company grows- Implemented company-wide initiatives to become more data-driven and assisted VP in all areas of execution, from event management to blogging, social media management and managing PR firm- Brought monthly email newsletter in-house, redesigned, scrubbed list, and successfully grew subscriptions to an engaged database of contacts- Jump-started sophisticated and high converting lead nurturing campaigns for specific buyer personas, which I also developed based on research & meeting with sales team

Boston, Ma, Us

- Implemented new social media strategy to grow reach across all social networks: Linkedin company page followers increased by 144%, Facebook 209%, and Twitter by 43% in one year.- Designed, wrote copy for, and implemented targeted email marketing campaigns, including a monthly newsletter and segmented audience-specific workflows targeting leads based on website actions to nurture them down the marketing funnel- Reworked and implemented new company blogging strategy to follow current online marketing best practices: includes increasing posting frequency, adding CTAs, optimizing, drafting relevant topics to corresponding campaigns and pairing with a new social media strategy to double blogging traffic- Management of blog editorial calendar: drafting blog topics to align with product marketing campaigns, in addition to managing the Content Coordinator in blog scheduling, editing, and post optimization. - Re-structured the Skyhook blog to drive a significant 1,132% increase in blog traffic in one year. The content strategy also saw a 1,800% increase in blog lead generation- Responsible for growing blog subscribers, increasing blog traffic, generating leads through the blog, and working with Creative Director to redesign blog site and user experience. Email subscribers continue to grow approx. 21%+ quarterly.- Manage Salesforce CRM projects for the marketing and sales teams and deploy our resources accordingly- Reporting on KPIs for content metrics: including website & blog traffic, leads generated through content, blog audiences, success of lead nurturing campaigns, and lead quality for the sales team for optimization.- Managed task force to address clogged area of the sales funnel: designed a strategy and documented a new procedure, working cross-functionally to implement- Use HubSpot to extract data to create funnel movement reports and website performance metrics on a weekly basis

My own creative consultant and freelancing small business founded in the Summer of 2008. It is a dynamic, ever-innovating business that couples my love for creating with entrepreneurship. Have worked with a number of satisfied clients over the years, and am always looking for opportunities to start a conversation and help with your digital marketing presence. Lines and Services of Ash Tree: * Marketing Strategy Consulting, Strategy & Execution* HubSpot Certified for Inbound Marketing Best Practices* SEO* Web design* Branding* Email marketing* Social media * Blogging* Events & Tradeshow Management

Waltham, Massachusetts, Us

- Built a complete marketing strategy from scratch: including getting all website and online marketing activity up to speed with current best practices using the HubSpot software.- Increased company website traffic by 53% using SEO best practices over a period of 6 months- Responsible for generating content and promoting via social media channels (which I have set up) and blogging on a consistent and regular basis.- Created email marketing schedule where monthly email newsletters are researched, compiled and distributed to a well-maintained and updated email list. Compile custom monthly reports on data of each mailing and use that knowledge to improve on the next. - Responsible for all trade show attendance and coordination logistics for sales and other members of the Forerun team- Create strategy for and deployed all online PPC campaigns, including successful (high-converting) Google Adwords, Bing, and LinkedIn PPC ad campaigns.- Implemented lead capture capability for website in order to generate leads on a monthly basis to assist the sales team in reaching their quarterly goals using the HubSpot marketing analytics software and other lead generation best practices.- Compile and interpret all online marketing activity web data monthly: use Seach Engine Optimization (SEO) to manage, edit, and maintain all content for the company website.- Create content and organize content generation from outside authors: promote content to drive traffic to website landing pages and encourage visitor engagement and activity to nurture leads down the marketing and sales funnels. - Manage marketing internship program for students who show an interest in learning about all aspects of online marketing within a start-up atmosphere.

Lexington, Ma, Us

-Jump-started entire company marketing initiatives to reflect current online marketing best practices.-Worked with marketing software provider, Hubspot, to create and integrate blog to company website.-Wrote, optimized, and published weekly blog posts for company blog: manage guest posts, and edited content provided by employees and managers. Also optimized company web pages with SEO researched keywords.-Created social media accounts and pages for the company and responsible for all communication.-Wrote, promoted, optimized and formatted company whitepapers to appeal to prospects in target market.-Organized and hosted monthly company webinars on recommended topics. Included soliciting guest speakers, formatting content to sophisticated slide deck presentation, promoting the webinar events, and actual hosting responsibilities involving the webinar to keep things running smoothly.-Re-organized company PPC campaigns to increase lead conversions and decrease costs.-Successful implementation of online marketing initiatives measured by a substantial increase in leads and website traffic over time.-Studied for and achieved Quality Improvement Associate Certification from ASQ in December 2011

Managed various SEO Client campaigns and accounts:-Main point of contact for clients and client requests to other team members-Maintained SEO schedule via consistent blog posting for clients-Internal & Client PPC campaign monitoring-Internal & Client website optimization-Experience editing CMS systems and SEO best practices Internal marketing responsibilities:-Teaching Monthly LogicClassrooms: present interactive webinars on various Online Marketing and SEO topics. Re-designed company PowerPoint brand.-Created and managed all of company's email marketing messages-Responsible for internal company newsletter to clients distributed once a month-Organized company attendance at various conferences for potential marketing and networking-Implemented and managed continuous email marketing campaign to new clients-Research and contacts made for potential speaking opportunities for company's president.-Outlined and Implemented new Marketing Internship program. Received applications and interviewed candidates for available internship positions. Marketing Associate position achieved from Marketing Intern April 2010

Assistant to the ELS Program Director, Pamela Goldberg. Responsibilities include data compilation and spreadsheet maintenance, creative consultant (i.e., company newsletter, re-created department logo, and reworked the department website, including creating a video), research, and writing reports and articles.

Arts Administration Internship; Extensive administrative duties relating to gallery management. Demonstrated consistent and successful capability to handle and serve a large amount of patrons at monthly Gallery Show Openings. Demonstrated full capabilities to talk about featured artists and conceptual elements of gallery shows with patrons. Eloquence and personal skills necessary to engage visitors and encourage artwork purchase.

Salem, Massachusetts, Us

Training and significant data entry experience with ARGUS database, and input over 2,000 records into the system in only three months time. Assisted in all aspects of installation and de-installation of exhibitions, including condition reporting and loan agreements, and exposure to incoming and outgoing loan receipts. Assisted in data gathering for national grant-funded survey including measurements, conditioning of space, and environmental assessments.Trained and now certified for object handling and cataloging.

Minor, Entrepreneurial Leadership

Bfa, Fine Art

Stepping Up To Lead: Foundations Of Management For Technology Program