Assortment Planning• Oversee the Ecommerce offer, working cross-functionally with Buying, Marketing, Receiving, Wholesale, andRetail to establish product requirements that achieve the needs of the business• Forecast product needs by analyzing the E-commerce business relative to budgeted goals• Monitor industry trends and key selling reports to develop categories, edits, and assortments• Evaluate Available to Sell (“ATS”) inventory to allocate product based on sales and incoming unitsSite Merchandising• Establish site merchandising techniques to update, refresh, and rank product according to demand• Focus on optimizing and scaling the upload and QC strategies that ensure accuracy of online product listings• Create best practices based on category saturation and best sellers to strengthen the merchandising• Assist IT in reviewing the architecture of a new module designed for the upload of product• Coordinate with IT to fix site errors, as well as improve design features and enhance UX• Lead initiatives and meetings with Customer Service to improve the classifications of product, productspecifications, and product images to achieve a positive site experience for clients• Analyze SEO and Search recommendations to optimize performancePromotions & Client Outreach• Manage the implementation of promotions on the site• Drive goals through bi-weekly, collaborative meetings• Onboarded SMS into the B2C strategyReporting• Analyze conversion rate and return rate to better understand areas of opportunity within the business• Conduct a weekly price evaluation of the website; the reporting of the prices, and the alignment of product with promotion codes• Optimize landing page performance by conducting an analysis of the landing pages and key search terms• Developed a monthly recap to look at products sold, burn rate, price at POS, and GM% to gauge the movement of inventory, and product demand

• Participate in global (Paris, France) and local (New York, NY) Christian Dior events as a representative from the Fashion Institute of Technology• Engage in female positive discussions to drive equality not only in fashion, but also across all industries• Communicate topics of brand awareness, current events, and career goals with Senior executives

• Analyze performance KPIs to detail click rate, revenue, gross margin, exit rate, ROI, and YoY performance, to communicate the progression of Ecommerce initiatives • Construct navigation updates to increase the exposure of product categories and enhance user experience• Build landing pages and web banners to pair with the Marketing calendar and Catalog release• Communicate efficiencies to increase the functionality and visibility of product pages through filters, tags, and keywords• Evaluate inventory and sales data to develop a merchandise plan • Develop and curate product content• Produce analysis of the competitive landscape, including: pricing, product assortment, social media influence and site navigation• Pair with Customer Service to provide agility in managing site errors, as well as adding depth to content• Pioneer strategies for online buys and web exclusives to create a synergy between the Buyers, the Marketing team, and the E-commerce team• Spearhead E-commerce photoshoots including: casting models, styling product, managing assets, and reviewing selects

• Analyzed retail KPIs, Google Analytics, and proprietary data to communicate purchasing trends, changes in business, and merchandising plans• Measured activity and drafted backend updates to increase consumer engagement• Built workflows and blueprints for a Marketing dashboard which detailed product page, customization, and pricing metrics• Supported social media platforms to ensure cohesive campaigns and consumer satisfaction • Monitored the promotional calendar to create product listings and launch materials, as well as MoM and YoY analysis of events relative to current campaigns• Performed market research to strengthen category offerings and onboard new products• Provided detailed studies of loyalty programs offered, relative to competitors• Managed external relationships with manufacturers to ensure timely notification and production of product launches as it related to internal campaign initiatives • Co-ordinated weekly meetings with the Executive team, the Purchasing team, and the Sales team to provide analysis of QOH, product burn rate, and price relative to revenue and units sold• Structured and edited page copy to support SEO and PPC• Photographed and branded images for Marketing materials in-store and online • Achieved 15% site growth through the development of a competitive pricing tool

• Planned, developed and executed focus groups and events to drive business growth and brand recognition • Analyzed manufacturing costs to determine pricing and achievable profitable margins • Collaborated with the Creative Director and production team to generate bespoke garments for in-house events• Managed customer relationships and developed experiential shopping strategies • Achieved and surpassed personal sales goals, accounting for the greatest percentage of monthly sales in company history• Assisted Production with inventory markers to determine sell through and forecast product demand

• Assisted with the organization and coordination of trunk shows and events • Conducted focus groups and worked with Production to communicate buyer behavior• Collaborated with Marketing to prepare visuals for the launch of DavidPeckCollection.com• Developed and implemented visual standards in the showroom

• Served as ASM in the first Elaine Turner store to reach $100,000 in revenue in one month • Personally, achieved the highest sales of any associate in company history• Analyzed historical sales data to plan inventory needs• Detailed store finances through daily records of KPIs in comparison to the store goal• Implemented Visual presentations via Corporate standards • Promoted internally from Sales Supervisor to Assistant Store Manager

• Communicated Season Open initiatives for the Men’s department and developed visual standards for the department• Managed truck arrival and prepared product placement• Built in-store displays and set windows for upcoming campaigns

• Merchandised the showroom based upon the Easy to See, Easy to Buy method • Maintained samples and organized a new system within the factory for product placement • Handled customer inquiries, samples, and transactions

• Draft press releases and update social media networks with upcoming events• Photograph and organize clothing samples for celebrity appearances and photo shoots• Coordinate specialized shipping needs• Manage communication with existing and potential wholesale accounts• Aid the Director of Sales in the scheduling of showroom events• Maintain incoming inventory and account for the delineation of the product to various wholesalers

• Chosen as 1 of 15 girls to serve as the Mark Avon representative on Texas Tech campus. I attended meetings, and participated in spreading the knowledge of Avon by hosting Avon parties.• My group was named Second place among all campus Avon representatives.