Ashley Palacol Email & Phone Number

Bellevue, Washington, United States

C+E Integrated Web Marketing - Microsoft Note: Same client and statement of work since Feb 2017 but with new agency representationThe Microsoft Evaluation Center is a core lead gen engine and centralized web destination that helps customers evaluate Microsoft products and services that fit their business needs and helps move them to the cloud. The program supports a mixture of 50+ cloud service and on-prem products across C+E, Microsoft 365, and Windows, and generates over 12M… Show more C+E Integrated Web Marketing - Microsoft Note: Same client and statement of work since Feb 2017 but with new agency representationThe Microsoft Evaluation Center is a core lead gen engine and centralized web destination that helps customers evaluate Microsoft products and services that fit their business needs and helps move them to the cloud. The program supports a mixture of 50+ cloud service and on-prem products across C+E, Microsoft 365, and Windows, and generates over 12M visitors and 3M leads per year.KEY RESPONSIBILITIES• Program manager responsible for end-to-end health of operations spanning product onboardings, reporting and analytics, site development, and on-going 18-month roadmap including strategic planning and execution. Partners closely with primary client on key priorities and initiatives to drive alignment with Microsoft's bottom line. • Developed and routinely delivers comprehensive monthly/quarterly/half yearly business reviews, targeting core lead ingestion, site traffic, and nurture engagement KPIs. Responsible for mission critical projects and program changes that contribute towards revenue growth in Microsoft cloud services and solutions.• Responsible for but not limited to monitoring data collection, API health/payload call requests to internal marketing automation tools, accuracy in analytics, coordination with localization partners, cross-promotional digital event marketing, privacy, accessibility, and cookie compliance. • Communicates regularly with Product Marketing Managers and Release Engineering Program Managers to assess trial onboarding objectives, position hero offerings, maintain product health and content discoverability, and showcase pathways to invest in licensing. • Partners with internal Microsoft marketing play owners for Windows, Windows Server, SQL Server, Microsoft 365, Power BI, etc. to integrate qualified leads into omni-channel marketing campaigns in support of the sales funnel. Show less

Bellevue, Washington, United States

C+E Integrated Web Marketing - Microsoft KEY RESPONSIBILITIES• Program manager responsible for end-to-end health of operations spanning product onboardings, reporting and analytics, site development, and on-going 18-month roadmap including strategic planning and execution. Partners closely with primary client on key priorities and initiatives to drive alignment with Microsoft's bottom line. • Developed and routinely delivers comprehensive monthly/quarterly/half yearly business… Show more C+E Integrated Web Marketing - Microsoft KEY RESPONSIBILITIES• Program manager responsible for end-to-end health of operations spanning product onboardings, reporting and analytics, site development, and on-going 18-month roadmap including strategic planning and execution. Partners closely with primary client on key priorities and initiatives to drive alignment with Microsoft's bottom line. • Developed and routinely delivers comprehensive monthly/quarterly/half yearly business reviews, targeting core lead ingestion, site traffic, and nurture engagement KPIs. Responsible for mission critical projects and program changes that contribute towards revenue growth in Microsoft cloud services and solutions.• Responsible for but not limited to monitoring data collection, API health/payload call requests to internal marketing automation tools, accuracy in analytics, coordination with localization partners, cross-promotional digital event marketing, privacy, accessibility, and cookie compliance. • Communicates regularly with Product Marketing Managers and Release Engineering Program Managers to assess trial onboarding objectives, position hero offerings, maintain product health and content discoverability, and showcase pathways to invest in licensing. • Partners with internal Microsoft marketing play owners for Windows, Windows Server, SQL Server, Microsoft 365, Power BI, etc. to integrate qualified leads into omni-channel marketing campaigns in support of the sales funnel. SPECIAL PROJECTS• Marketo Migration - Technical Project Manager responsible for scope, design, development, and implementation phases/principles • Ignite 2017 - Project Manager for nationwide conference event planning and in-person booth execution• Homepage Redesign – Project Manager responsible for content/creative production publishing• Funnel Optimization - UX/UI SME driving the design/implementation of core workflow changes targeted to increase higher conversion rates Show less

Bellevue, Washington, United States

Worldwide Readiness for Sales, Marketing, and Service Groups - MicrosoftKEY RESPONSIBILITIES• Interfaced with internal stakeholders and customer facing teams to facilitate learning path discussions including scope and design detail requirements, curriculum content architecture, and learning objectives/outcomes.• Created and maintained assets leveraged to scope and develop learning paths -- e.g. platform engineering BOM, content integration matrix, and OLT episodes.• Creates… Show more Worldwide Readiness for Sales, Marketing, and Service Groups - MicrosoftKEY RESPONSIBILITIES• Interfaced with internal stakeholders and customer facing teams to facilitate learning path discussions including scope and design detail requirements, curriculum content architecture, and learning objectives/outcomes.• Created and maintained assets leveraged to scope and develop learning paths -- e.g. platform engineering BOM, content integration matrix, and OLT episodes.• Creates and maintains marketing and governance artifacts for Worldwide Readiness learning path offerings e.g. walking deck, Infopedia hub(s), standards & guidelines, planning/development/maintenance process outlines & templates, and pipeline/active inventory report.• Developed governance model to evaluate need/benefit of new learning paths and status of active learning paths.• Facilitated program and project communications, identifying and implementing continuous improvements and provides status reports. Show less

Seattle, Washington

KEY RESPONSIBILITIES• Online merchandising ambassador who works closely with key stakeholders for the deployment of knowledge and success of the e-Learning program.• Learning Management System (LMS) roadmap visionary from program concept video to development and launch.• Content controller and overseer of multimedia production -- videos, interactive tutorials, and published technical documentation.• Knowledgebase architect, developing KB infrastructure and functional area… Show more KEY RESPONSIBILITIES• Online merchandising ambassador who works closely with key stakeholders for the deployment of knowledge and success of the e-Learning program.• Learning Management System (LMS) roadmap visionary from program concept video to development and launch.• Content controller and overseer of multimedia production -- videos, interactive tutorials, and published technical documentation.• Knowledgebase architect, developing KB infrastructure and functional area hierarchy.• Knowledge assessor responsible for onboarding and process improvement communication for all functional areas. Show less

Seattle, Wa

KEY RESPONSIBILITIES• Conceptualized new product training team for VoIP Activations, defining scope of work and individual roles, further developing a proposal that was presented and approved by executive leadership for roll out in December 2013.• Developed forecast model for new training team, successfully hiring dedicated instructors specializing in daily VoIP technical training for consumers.• Assessed existing training content and developed new curriculum for unique product… Show more KEY RESPONSIBILITIES• Conceptualized new product training team for VoIP Activations, defining scope of work and individual roles, further developing a proposal that was presented and approved by executive leadership for roll out in December 2013.• Developed forecast model for new training team, successfully hiring dedicated instructors specializing in daily VoIP technical training for consumers.• Assessed existing training content and developed new curriculum for unique product features and usage.• Launched 15+ training classes nationwide, working with Web Marketing for online promotion and created SalesForce eCampaigns for additional promotional coverage.• Produced and published product installation guides containing technical jargon and vectors for easy self-setup by non-technical consumers.• Supported entire VoIP Activations department, over 50 employees, on product knowledge through means of internal knowledgebase article creation and deployment.• Personally engineered and installed Product Training Lab ranging from IP Phones to Voice Routers to Cloud Services.• Built independent reporting tool designed to collect consumer usage data for means of forecasting product improvement. Show less

Seattle, Wa

• Oversaw new consumer installations for VoIP product line in 30-day intervals, working closing with IT and engineering to address network design and deployment.• Consulted with consumer, engineering, and internal sales to confirm order validity.• Managed over 20 new consumer installations at any given time, specializing in strategic and premiere accounts, exiting position with over 250+ installations successfully in billing.• Trained with internal VoIP Provisioning on… Show more • Oversaw new consumer installations for VoIP product line in 30-day intervals, working closing with IT and engineering to address network design and deployment.• Consulted with consumer, engineering, and internal sales to confirm order validity.• Managed over 20 new consumer installations at any given time, specializing in strategic and premiere accounts, exiting position with over 250+ installations successfully in billing.• Trained with internal VoIP Provisioning on product configuration to assist engineering with concept Visios. Show less

Edmonds, Wa

KEY RESPONSIBILITIES• Business advocate, maintaining client-employee relationship and direct escalation contact for high revenue enterprise clientele.• Established employee mentor program, aiding in career growth and development.• Subject Matter Expert (SME) for product realization among targeted demographics to aid in fine tuning scope of features.• Research, analyze, compile, and present relevant market data to drive revenue, increase product recognition, and improve search… Show more KEY RESPONSIBILITIES• Business advocate, maintaining client-employee relationship and direct escalation contact for high revenue enterprise clientele.• Established employee mentor program, aiding in career growth and development.• Subject Matter Expert (SME) for product realization among targeted demographics to aid in fine tuning scope of features.• Research, analyze, compile, and present relevant market data to drive revenue, increase product recognition, and improve search engine optimization.• Overhauled existing web presence to boost user experience by streamlining navigation, graphic & text placement, and cultivating a unified visually appealing style.• Designed new company branding and logo to progress bandwagon trends and enhance consumer remembrance triggers.• Designed visual materials and interpreted/created promotional graphics for diverse business needs.• Assumed accountability for product design themes, including challenging campaigns for high revenue enterprise clientele. Show less

Edmonds, Wa

KEY RESPONSIBILITIES▪ Lead User Acceptance Testing (UAT) specialist for new or re-released product launches, identify system issues related to underlying code and reporting to engineering for resolution.▪ Subject Matter Expert (SME) for product realization among targeted demographics to aid in fine tuning scope of features.▪ Research, analyze, compile, and present relevant market data to drive revenue, increase product recognition, and improve search engine optimization.

Business, Management, Marketing, And Related Support Services

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