Ashley Parrish is an Emmy nominated and award winning digital executive, strategist and educator. She is the Senior Vice President of Commerce shaping the future of shopping experiences in media. Formerly Executive Producer at TODAY, Editor in Chief of DailyCandy, and Content Director of Hearst's Women and Teen magazine brands.Currently, she builds editorial and business teams that combine math and magic to develop multi-million dollar commerce brands at NBC.With a rare and distinct background that spans across TV, Print, Digital and Commerce, Ashley has a unique perspective that brings a strong understanding of both business and creative arenas. This experience has enabled her to build best-in-class editorial and strategy teams, manage eight figure P&Ls and develop groundbreaking content experiences that result in both profit and brand growth. Her work has been instrumental in expanding the footprints of iconic lifestyle brands across commerce, web, mobile, social, and email platforms. In her spare time, Ashley enjoys sharing her expansive business expertise as a board member and advisor to a variety of companies. She is an adjunct professor at her alma mater, New York University and the president of All Kids Moving Forward, a charity focused on advancing sports activity thru scholarships for children overcoming medical conditions or financial challenges.