Ashley Morrison Email & Phone Number

Saffron Walden, Gb

Saffron Walden, Gb

London, England, United Kingdom

A senior member of the Creative & Content team, I lead the copy function at one of the nation's most respected and best-loved brands. From day one, I've been responsible for building and leading the 8-strong brand copywriting team of ‘Partners’ and pool of contractors. I’ve worked on high-profile campaigns including overseeing the in-store and online execution of the Christmas campaign, Black Friday, My John Lewis loyalty scheme refresh, renamed services, improved processes – and defined our ‘joyfully bold’ tone of voice.

Welwyn Garden City & London

I've been hired to make Tesco sound warmer and friendlier. More human. A bit like this, really...(Since this is LinkedIn, you might like that in business speak:Hired to bring cohesion to the written style across marketing and all related Tesco business units, unifying the tone of voice and refreshing the language that Tesco uses to speak to millions of customers every day.)

Hired as a contractor for three months until I proved my worth to become Lead Copywriter on a permanent basis. What can I say? They tried me, they liked me. Yay.

Essex, Herts, Cambridgeshire, London - And Anywhere Else With The Internet

We Write Copy. The message couldn't be clearer.Web content, brochures, presentations, annual reports… Whatever you need, we can write it. Or we can edit it or proofread it, if that’s what’s required.The English language is our playground and we like nothing more than a good run-around. It’s tempting to say, “Your words are our toys; let us loose to play with them…” but that sounds a bit flippant and we want you to know that, when it comes to choosing the right words, finding the right tone, or editing with precision, we take our work very seriously.Well, unless it’s a certain type of blog, of course – in which case we might loosen our tight semantic and linguistic grip just a little…For more information about We Write Copy's services, visit www.wewritecopy.com

Vetrotech Saint-Gobain is the world leader in the glass manufacturing industry. Working with the Marketing & Communication Manager, I rewrote Vetrotech's entire website: www.vetrotech.com. My copy was used as the basis for translation into other languages.I also wrote product brochures, flyers, press releases, articles for industry publications and exhibitor documentation. Alongside this, I act as a native English-speaking consultant for all manner of marketing tasks.Since starting work for Vetrotech in April 2014, I am their first port of call for all English copywriting requirements.

Blogger and editor, Creativepool (UK’s leading creative recruitment website & forum: www.creativepool.com)- Engaged to write weekly blog on creative industry developments, including product design, innovations, digital media, the arts, fashion and broadcasting- Conducted interviews with creative industry professionals- Edited blog posts by all other bloggers- Advised Creative Director on content, format and design

Stratton Craig are a London-based copywriting agency with a team of written communications, copywriters and tone of voice specialists: "We believe that the quality of our thinking, our writing and our service helps our clients achieve a real and measurable competitive advantage. As language specialists, we offer in-house marketing and communications teams and their creative agencies a wealth of copywriting expertise. Our services include tone of voice development, brand positioning, copywriter training, corporate reporting, digital copy and content strategy."As a copywriter for Stratton Craig, I have written copy for a wide range of clients, including:- the intranet site for a major high street (and global) bank- a brochure for a sub-Saharan energy company- web content for a major UK business support/employment solutions provider.

London, United Kingdom

TV, Cinema & DVD Subtitler, Independent Television Facilities Centre (ITFC)- Transcribe and edit dialogue into on-screen captions for the deaf and second-language viewers- Consistently exceed output targets- Display excellent command of written English and strong editorial skills- Demonstrate the ability to bring clarity to scripts, creating clear, meaningful subtitles- Ensure effective communication as a team member during shared subtitling projects- Carry out quality control within the department by means of checking colleagues' work- Excellent copywriting skills for company advertisement, resulting in ITFC becoming among largest subtitling houses in Europe- High level of computer literacy on editing and other computer software packages

Zurich, Switzerland

Freelance copywriter and editor: internal and external communications, Givaudan (world leader in flavours and fragrance industry: www.givaudan.com)- Engaged to compose SEO-optimised short and long copy (B2B & B2C), web content, marketing and advertising literature, client brochures, newsletters, email campaigns, product innovation details, R&D documentation- Consistently demonstrated ability to turn technical copy into absorbing, dynamic articles- Created effective advertising copy, used internationally, including Australia and the Far East- Wrote all online content for Flavours section of new website- Contributed directly to Givaudan achieving highest position increase among 33 Swiss companies featured in KWD Webranking 2011 Europe 500- Ensured copy was optimised for second-language customers- Consistently delivered quality material on time and within budget- Currently creating content for microsites

London, United Kingdom

Worked with the Head of Major Gifts at the Royal Free Charity to create brochures and leaflets for various high-profile fundraising campaigns. These include a £47 million campaign for the new Institute for Immunity and Transplantation, a case for support for a new Centre for Reconstructive Surgery, and literature for a presentation at 11 Downing Street.

London, United Kingdom

Freelance copywriterWorked on a wide variety of projects for clients via Red Lorry Yellow Lorry, spanning international banking, social housing, insurance and other fields:- Rewrote 45 financial documents (information packs, ‘key features’ brochures, direct mailings)- Rewrote 350-page HR staff handbook for major insurance client- Rewrote brochure on social housing- Proofread and edited several hundred letters to private banking clients

London, United Kingdom

- wrote fundraising brochure for a new centre for immunity and transplantation at the Royal Free Hospital, London, costing £47 million- liaised with CEO of the Royal Free Charity, Head of Principal Gifts at UCL, and independent designer and art director- brochure was presented at an event at the House of Lords- delivered final brochure before deadline and within budget- received subsequent recommendation

London, United Kingdom

- Engaged to provide freelance copywriting support and holiday cover for senior copywriter- Rewrote brand messaging guidelines for circulation within worldwide offices- Composed web content, marketing and advertising copy, direct mailings, press releases,product details- Contributed copy for autumn/winter 2012 catalogue- Wrote weekly blog

Proofread a variety of academic essays, books and research papers. Worked closely with the project manager to ensure absolute consistency and quality prior to publication.

- One of 9 board directors responsible for running and developing one of UK’s leading symphony choruses, including concert management, artistic decision making and managing resources- Managed bass section of up to 85 members, including detailed database management and management of all (sometimes complex) personnel issues- Social Media Manager: sole responsibility for social media recruitment campaign, resulting in 20% growth in two months – most successful recruitment campaign in LPC’s 60-year history- Wrote correspondence on behalf of Chairman- Liaised with promoters and assisted with the management of international tours- Wrote and updated LPC biography for concert programmes

I compose high-quality soundtracks for the TV and film industries, as well as production music for corporate videos and commercials. Working in my own state-of-the-art studio, I am able to follow a project through from conception to final production, without involving any third parties. This allows me to consult and work with the client at every stage to ensure total satisfaction. Please contact me for a showreel, or click on the website detailed below.

- Undertook freelance shifts subbing on the arts, music, reviews, property, education and business pages- Delivered high-quality copy under tight deadlines- Experienced on Quark XPress/CopyDesk- Demonstrated keen sense of editorial judgment and knowledge of compliance issues- Received commendations from Chief Subeditors after just two shifts

- Corresponded with Executive Club's highest-profile members in connection with any aspect of British Airways' service- Rapidly assimilated detailed knowledge of BA's processes and company policy, resulting in fast-track progression to senior executive level in top-level Gold Tier team- Created letter templates for the Customer Relations team which were implemented internationally across BA's worldwide offices- Proofread and edited the work of all other members of the correspondence team, ensuring quality control within department- Deputised for the Executive Club Manager and frequently drafted her correspondence, due to my recognised skills in this area- Won outstanding employee award on two occasions- Provided on-the-job training for newly-recruited staff