Vice President, Consumer Marketing Strategic Initiatives
Current
Dec 2024 - Present
AeroLeads people directory · profile
Ashley Peraino Email & Phone Number
Vice President - Global Product, Marketing, and Strategy, American Express
at
American Express
1 work email found
@americanexpress.com
4 phones found area 201, 813, 212, and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Vice President - Global Product, Marketing, and Strategy, American Express
Location
New York, United States
Who is Ashley Peraino? Overview
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Quick answer
Ashley Peraino is listed as Vice President - Global Product, Marketing, and Strategy, American Express at American Express, based in New York, United States. AeroLeads shows a work email signal at americanexpress.com, phone signal with area code 201, 813, 212, 800, and a matched LinkedIn profile for Ashley Peraino.
Ashley Peraino previously worked as Vice President, Consumer Marketing Strategic Initiatives at American Express and Director, Amex Rewards Checking Product Management at American Express. Ashley Peraino holds B.S. In Business Administration, Marketing, Managment Information Systems from Villanova University.
Company email context
Email format at American Express
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{first}.{last}@americanexpress.com
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Profile bio
About Ashley Peraino
Product manager financial and digital product experience and marketing consulting.Passionate about developing seamless and differentiated customer experiences.Proven ability to drive results and lead without authority in a matrixed environment.
Listed skills include Marketing, Marketing Strategy, Sem, Digital Marketing, and 10 others.
Current workplace
Ashley Peraino's current company
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10 roles
Ashley Peraino work experience
A career timeline built from the work history available for this profile.
Director, Amex Rewards Checking Product Management
Apr 2022 - Dec 2024
Director, Global Consumer Marketing Platforms
Lead implementation of American Express marketing platforms into issuers’ banking environments, including API integrations for Amex Offers, Loyalty experiences, and Benefits enrollment. Own the marketing capabilities roadmap globally, responsible for evaluating strategic partner opportunities and prioritizing initiatives for internal product owners.Manage the Network website presence, optimizing customer journeys between Amex and bank websites. Refreshed 17 amex.com country sites with a centralized content strategy and brand assets on a new CMS platform. People leader, managing a team of 3 direct reports based in 3 different markets.
Jan 2019 - Apr 2022
Senior Manager, Product Innovation, Global Premium Products
Developed the five year product roadmap for the global consumer Platinum Card. Defined digital capabilities and central benefits needed to support the long term product vision, based in prospect and customer research. Centrally managed the launch of the refreshed Platinum Card in Mexico and Australia. Supported local teams with CBA guidance, card issuance strategy, benefits strategy, and marketing plans to optimize their product launches in their respective markets.
May 2017 - Dec 2018
Manager, Product Management, U.S. Consumer Lending
Developed and launched the online and phone servicing strategy and operations for a new installment loan product. Collaborated across legal, privacy, technologies, and marketing to integrate customers’ loan account management and customer data into the American Express digital environment. Defined design updates to the servicing professionals’ interface that were needed to optimize servicing experience and call time. Analyzed in-market metrics and insights to prioritize future enhancements for both customers and servicing professionals.
Nov 2015 - May 2017
Senior Analyst, Loyalty Capabilities, Membership Rewards
Product manager for Use Points for Charges and Pay With Points; responsible for features innovation, as well as promotion development and implementation. Owned website reporting and analytics for MembershipRewards.com; delivered monthly reports and content recommendations based on site performance.
Sep 2014 - Oct 2015
Senior Associate, Strategy
Utilized data-driven insights and developed omni-channel strategies to drive consumer engagement and incremental revenue for major retail brands. Conducted research on relevant e-commerce and consumer trends to create intellectual property for use across agency’s clients. Regularly ran client workshops and presented work output to senior executives.
Jul 2011 - Sep 2014
Tylenol Hispanic Brand Marketing Co-Op
Worked across multiple cross-functional partners to develop targeted, customized communications for US Hispanic consumers, including a TV spot for a new product launchManaged all aspects for a bi-lingual bonus pack, from writing concept briefs to overseeing creative development of promotion materialsCollaborated with marketing team and agency partners at The Vidal Partnership to develop Tylenol's Hispanic Business Plan for 2011Researched and presented backing for a new strategy that was included in Tylenol's long term Hispanic Strategic PlatformPerformed data analysis on industry trends and consumer insights and distributed findings monthly to brand team and cross-functional partners in a health of business reportDiscussed Tylenol's Hispanic efforts with senior management at the Johnson & Johnson Diversity ShowcaseManaged brand responsibilities, including the Hispanic budget and regulatory review for Hispanic materials
Jan 2010 - Jul 2010
Marketing Research Intern
Analyzed advertisement effectiveness to develop a Best Practices presentation for the Media departmentWorked with DoubleClick AdManager to run program reports and evaluate advertisement performance Responsible for updating Newsletter advertisements each weekLed a consulting project with other interns and presented findings to senior level executives
Jun 2009 - Aug 2009
Pre-Sales Consumer Marketing Intern
Worked with the marketing team to create marketing programs for clients to advertise on WebMDPerformed market research in order to update target market statisticsCreated "Playbooks for Success" for the sales team to pitch to clients, such as GSK and Sanofi-AventisServed as project manager for program-long intern project and pitched the final project to senior level executives
Jun 2008 - Aug 2008
3 education records
Ashley Peraino education
B.S. In Business Administration, Marketing, Managment Information Systems
Villanova University
Education record
General Assembly
Education record
The New School
FAQ
Frequently asked questions about Ashley Peraino
Quick answers generated from the profile data available on this page.
What company does Ashley Peraino work for?
Ashley Peraino works for American Express.
What is Ashley Peraino's role at American Express?
Ashley Peraino is listed as Vice President - Global Product, Marketing, and Strategy, American Express at American Express.
What is Ashley Peraino's email address?
AeroLeads has found 1 work email signal at @americanexpress.com for Ashley Peraino at American Express.
What is Ashley Peraino's phone number?
AeroLeads has found 4 phone signal(s) with area code 201, 813, 212, 800 for Ashley Peraino at American Express.
Where is Ashley Peraino based?
Ashley Peraino is based in New York, United States while working with American Express.
What companies has Ashley Peraino worked for?
Ashley Peraino has worked for American Express, Ebay, Johnson & Johnson, Medscape, and Webmd.
How can I contact Ashley Peraino?
You can use AeroLeads to view verified contact signals for Ashley Peraino at American Express, including work email, phone, and LinkedIn data when available.
What schools did Ashley Peraino attend?
Ashley Peraino holds B.S. In Business Administration, Marketing, Managment Information Systems from Villanova University.
What skills is Ashley Peraino known for?
Ashley Peraino is listed with skills including Marketing, Marketing Strategy, Sem, Digital Marketing, Ppc, Online Advertising, Crm, and Product Management.
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