Ashley Peraino

Ashley Peraino Email and Phone Number

Vice President - Global Product, Marketing, and Strategy, American Express @ American Express
Ashley Peraino's Location
New York, New York, United States, United States
Ashley Peraino's Contact Details
About Ashley Peraino

Product manager financial and digital product experience and marketing consulting.Passionate about developing seamless and differentiated customer experiences.Proven ability to drive results and lead without authority in a matrixed environment.

Ashley Peraino's Current Company Details
American Express

American Express

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Vice President - Global Product, Marketing, and Strategy, American Express
Ashley Peraino Work Experience Details
  • American Express
    Vice President, Consumer Marketing Strategic Initiatives
    American Express Dec 2024 - Present
    New York, Ny, Us
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  • American Express
    Director, Amex Rewards Checking Product Management
    American Express Apr 2022 - Dec 2024
    New York, Ny, Us
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  • American Express
    Director, Global Consumer Marketing Platforms
    American Express Jan 2019 - Apr 2022
    New York, Ny, Us
    Lead implementation of American Express marketing platforms into issuers’ banking environments, including API integrations for Amex Offers, Loyalty experiences, and Benefits enrollment. Own the marketing capabilities roadmap globally, responsible for evaluating strategic partner opportunities and prioritizing initiatives for internal product owners.Manage the Network website presence, optimizing customer journeys between Amex and bank websites. Refreshed 17 amex.com country sites with a centralized content strategy and brand assets on a new CMS platform. People leader, managing a team of 3 direct reports based in 3 different markets.
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  • American Express
    Senior Manager, Product Innovation, Global Premium Products
    American Express May 2017 - Dec 2018
    New York, Ny, Us
    Developed the five year product roadmap for the global consumer Platinum Card. Defined digital capabilities and central benefits needed to support the long term product vision, based in prospect and customer research. Centrally managed the launch of the refreshed Platinum Card in Mexico and Australia. Supported local teams with CBA guidance, card issuance strategy, benefits strategy, and marketing plans to optimize their product launches in their respective markets.
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  • American Express
    Manager, Product Management, U.S. Consumer Lending
    American Express Nov 2015 - May 2017
    New York, Ny, Us
    Developed and launched the online and phone servicing strategy and operations for a new installment loan product. Collaborated across legal, privacy, technologies, and marketing to integrate customers’ loan account management and customer data into the American Express digital environment. Defined design updates to the servicing professionals’ interface that were needed to optimize servicing experience and call time. Analyzed in-market metrics and insights to prioritize future enhancements for both customers and servicing professionals.
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  • American Express
    Senior Analyst, Loyalty Capabilities, Membership Rewards
    American Express Sep 2014 - Oct 2015
    New York, Ny, Us
    Product manager for Use Points for Charges and Pay With Points; responsible for features innovation, as well as promotion development and implementation. Owned website reporting and analytics for MembershipRewards.com; delivered monthly reports and content recommendations based on site performance.
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  • Ebay
    Senior Associate, Strategy
    Ebay Jul 2011 - Sep 2014
    San Jose, Ca, Us
    Utilized data-driven insights and developed omni-channel strategies to drive consumer engagement and incremental revenue for major retail brands. Conducted research on relevant e-commerce and consumer trends to create intellectual property for use across agency’s clients. Regularly ran client workshops and presented work output to senior executives.
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  • Johnson & Johnson
    Tylenol Hispanic Brand Marketing Co-Op
    Johnson & Johnson Jan 2010 - Jul 2010
    New Brunswick, Nj, Us
    Worked across multiple cross-functional partners to develop targeted, customized communications for US Hispanic consumers, including a TV spot for a new product launchManaged all aspects for a bi-lingual bonus pack, from writing concept briefs to overseeing creative development of promotion materialsCollaborated with marketing team and agency partners at The Vidal Partnership to develop Tylenol's Hispanic Business Plan for 2011Researched and presented backing for a new strategy that was included in Tylenol's long term Hispanic Strategic PlatformPerformed data analysis on industry trends and consumer insights and distributed findings monthly to brand team and cross-functional partners in a health of business reportDiscussed Tylenol's Hispanic efforts with senior management at the Johnson & Johnson Diversity ShowcaseManaged brand responsibilities, including the Hispanic budget and regulatory review for Hispanic materials
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  • Medscape
    Marketing Research Intern
    Medscape Jun 2009 - Aug 2009
    New York, Ny, Us
    Analyzed advertisement effectiveness to develop a Best Practices presentation for the Media departmentWorked with DoubleClick AdManager to run program reports and evaluate advertisement performance Responsible for updating Newsletter advertisements each weekLed a consulting project with other interns and presented findings to senior level executives
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  • Webmd
    Pre-Sales Consumer Marketing Intern
    Webmd Jun 2008 - Aug 2008
    Us
    Worked with the marketing team to create marketing programs for clients to advertise on WebMDPerformed market research in order to update target market statisticsCreated "Playbooks for Success" for the sales team to pitch to clients, such as GSK and Sanofi-AventisServed as project manager for program-long intern project and pitched the final project to senior level executives
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Ashley Peraino Skills

Marketing Marketing Strategy Sem Digital Marketing Ppc Online Advertising Crm Product Management Online Marketing Google Adwords Microsoft Office Powerpoint Customer Experience Agile Methodologies

Ashley Peraino Education Details

  • Villanova University
    Villanova University
    Managment Information Systems
  • General Assembly
    General Assembly
  • The New School
    The New School

Frequently Asked Questions about Ashley Peraino

What company does Ashley Peraino work for?

Ashley Peraino works for American Express

What is Ashley Peraino's role at the current company?

Ashley Peraino's current role is Vice President - Global Product, Marketing, and Strategy, American Express.

What is Ashley Peraino's email address?

Ashley Peraino's email address is as****@****ova.edu

What is Ashley Peraino's direct phone number?

Ashley Peraino's direct phone number is +120124*****

What schools did Ashley Peraino attend?

Ashley Peraino attended Villanova University, General Assembly, The New School.

What skills is Ashley Peraino known for?

Ashley Peraino has skills like Marketing, Marketing Strategy, Sem, Digital Marketing, Ppc, Online Advertising, Crm, Product Management, Online Marketing, Google Adwords, Microsoft Office, Powerpoint.

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