Ashley Perone Email & Phone Number

United States

Chicago, IL, US

Sole advisor on the Breakfast Meats business responsible for delivering key insights to Walmart buyers to drive incremental category growth, develop and implement modular strategy, and optimize assortment decisions

Chicago, IL, US

• Owner of shopper & category insights, market trends, and strategic projects for brands such as Kraft Mac and Cheese, Classico Pasta Sauce, Primal Kitchen, and Jell-O for total Kroger enterprise
• Leveraged custom proprietary research and data to advise buyers on best-in-class shelving, distribution, and assortment strategy
• Developed sell-in strategies anchored on behavioral insights and consumer research for innovation items at Kroger
• Collaborated cross-functionally with internal finance, supply chain, marketing/brand, and sales teams to develop and execute long-term aisle projects, pricing negotiations, annual category reviews, and new item launches
• Established customer relationships by providing best-in-class insights through an unbiased lens to become the indispensable partner to Kroger Category Managers

Chicago, IL, US

Provided Kroger KHC Meat team with detailed sales analysis surrounding every day & promotional performance and identified related opportunities within the business

Carmel, Indiana, US

• Supervised a budget of $166K divided amongst 18 different committees
• Mentored the 54 members of Programs Council through monthly leadership workshops and collaboration sessions
• Developed and oversaw all chapter programming for over 500 sorority members
• Overhauled the structure of Programs Council and redeveloped it to allow for better delegation and a more cohesive flow within Chain of Command for the incoming VP of Programming

Carmel, Indiana, US

• Coordinated 3 large-scale events in support of Breast Cancer Education & Awareness that collectively raised over $50K
• Led a team of 4 members who assisted with event planning
• Operated the chapter’s GivePulse online networking page for tracking volunteer hours for over 400 members

Carmel, Indiana, US

• Managed an annual budget of $33K
• Planned Mom’s Day and Dad’s Day events for over 1,000 guests each
• Coordinated with local vendors and suppliers; communicated events and security protocol to 400+ members
• Delivered reports to Executive Council regarding statuses of events

Hershey, Pennsylvania, US

• Created numerous reports and over 10 different performance dashboards using Retail Link, IRI Worldwide, Alteryx, Tableau, JDA, and Excel to help the Impulse and Category Management teams understand POS movements.
• Identified a $5.9M sales opportunity for expansion of core Hershey items in self-checkout lanes and an additional $2.1M opportunity to expand distribution on the front-end for the most recent Line Review with Walmart.
• Redesigned and facilitated the intern onboarding process and training schedule for 2021 based on identified areas of opportunity throughout the first year of my internship
• Investigated key trends between six different flavor profiles backed by POS data to aid Walmart Executives in choosing the 2022 Kit Kat Limited Edition flavor

Fayetteville, Arkansas, US

• Increased alumni contact by 24.3% within first two months
• Curated content for first monthly Walton MBA newsletter to be sent to over 3,000 people nationwide including various MBA Deans, all Walton faculty, and all Walton MBA alumni
• Assisted in maintaining and supervising two MBA online courses during Spring 2019
• Assisted in maintaining and supervising two MBA online courses during Fall 2018

Seattle, Washington, US

• Sold in Women's Core for Summer 2019
• Regularly exceeded daily sales goals and monthly membership/cardholder goals

• Modified logos for eight sub-companies
• Created PowerPoint decks for new sub-company launches
• Ran all social media and head of various marketing efforts
• Publicized and photographed community service events
• Assisted with planning the first of three regional Town Hall events for employees
• Participated in daily Sync Sessions with corporate department heads