Ashley Petrasovic (Savage) Email & Phone Number

New York, New York, United States

New York City Metropolitan Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

New York, New York

Financial Manager of $110M+ Time Inc. Books business, focusing on Bookazine business, and revenue and expense tracking across all P&L lines for 230 titles annually. Responsibilities include budgeting and forecasting, variance analysis, month and year end close, P&L reporting and analysis, and expense management.•Support VP of Finance, VP of Sales and Publisher by providing historical analysis and financial insight for new and developing projects. Extensive involvement in budgeting process for major expense lines, including Cost of Goods, Editorial Expense, Sales, Marketing and Publicity expenses.•Provide total Time Inc Books financial picture to executive leadership by preparing and analyzing P&L statements, monthly R&Os, variance analysis, Long Range Plan, and ad-hoc analysis throughout the year. •Manage actuals and budget for Bookazine business, developing title-level quarterly forecasts. Worked closely with retail sales team to provide continuous financial insight for existing, developing, and reprint projects.•Facilitate budgeting and planning process for total business, developing strong working relationships cross-functionally. Improved processes for forecasting all P&L lines within newly-implemented TM1 system, utilizing financial modeling skills and gaining broad system knowledge.•Completed in-depth analysis of $10M+ editorial expense budget across titles, assisting editors by finding efficiencies and providing financial knowledge and historical analysis. New insight and processes resulted in a decrease in total cost by 35% year over year. •Implemented monthly close process for Editorial expense budgeting, improving accrual accuracy exponentially. Worked closely with extensive editorial staff to understand trends, and implement best practices for expense tracking. •Gain management experience working closely with support staff of 6 employees in Bangalore, India. Coached and developed team members, with daily interaction and guidance.

New York, Ny

Continued management of the Food, Drug & Mass Wholesale Channel. Increased previous responsibilities exponentially, adding financial management of $45M+ North America Marketing budget and broader North America business consolidation responsibilities. •Develop, track, and manage Marketing & Publicity budget for North America, working with VP and 10 team members to implement financial processes and work flow. Provide monthly analysis and insight to successfully track expenses, book monthly accruals, and manage to plan.• Provide sales data, gross margin insight, and executive level analysis monthly for annual North America Sales of $380M. Continued involvement in Wholesale Channel, while gaining exposure to Retail and Web businesses through variance and forecast analysis.• Became marketing/innovation business partner for all pricing, margin, and process related issues. Provide financial outlook to non-finance team to facilitate margin understanding and communicate general financial expectations for seasonal collections.

Greater New York City Area

Sole financial support for $65M+ Food Drug and Mass Wholesale channel which drove +6% total sales. Strong cross-functional relationship with sales team, including VP, Sales Director, and 5 area business managers. Responsibilities include reporting weekly sales, investigating budget variances, month and year end closing, P&L reporting and analysis, expense management, and budget planning. • Created channel P&Ls and monthly reporting process for Canadian market, bringing increased visibility to $8M+ of sales • Facilitate budget planning process for sales team, working together to develop achievable year over year growth in sales and management of expenses to reach executive targets• Provide variable product cost information by customer to raise awareness and facilitate margin improvement and contribution, decreasing product costs -5% year over year• Leveraging budgeted trade dollars and reclamation expenses, dropping overall spend -6% annually• Developed an internal e-checkbook tool to track and verify $5M+ annual trade promotion dollars. Worked with programmers to create tool and implemented new workflow to over 15 area sales managers, which improved accrual accuracy and provided increased transparency for internal audit.• Implemented monthly Return on Investment (ROI) analysis to determine success and viability of trade programs, utilizing sales information and IRI syndicated data to calculate sell-through to end customer. Worked with sales to save over $1M of spend on programs that ‘didn’t work’• Facilitate financial approval process for innovation, new SKUs and updated seasonal collections. Develop strong cross-functional relationship with marketing while setting product margin targets, develop price scenarios, determine Suggested Retail Price and ensure consistency of wholesale pricing model

New York, Ny

Key finance business partner for decision support of $1.2B of annual marketing spend. Worked closely with brand and innovation teams in the Whiskey, Gin and Liqueurs categories to provide P&L support, analysis and new product launch financials. • Provide financial support for Marketing Brand and Innovation teams for 23 global and domestic brands including Johnnie Walker, Crown Royal, Tanqueray, Bushmills, and Baileys• Complete both financial and project-based analysis for existing or upcoming marketing programs, for both local and national campaigns which supported sales and consumer based advertising • Forecast brand performance to determine future revenue, budgeting, and manage potential impairment issues • Present P&L analysis on product performance, brand health, and innovation viability to executive leadership team• Perform quarterly analysis to assess the effectiveness of over $1.2B in marketing investment utilizing syndicated data• Coordinate royalty payments for 3rd party contracts with both global corporations and private ventures