Ashley Phillip Email & Phone Number

Managed key influencer marketing accounts, serving as the main client contact for partnerships and communication. Developed and executed influencer strategies to boost brand visibility, engagement, and revenue, increasing client retention. Collaborated with clients to craft tailored influencer campaigns aligned with their goals. Negotiated influencer contracts, ensuring profitability and alignment with brand objectives. Built strong relationships with influencers and key stakeholders to foster long-term partnerships. Led teams to deliver successful influencer campaigns and quickly resolve any issues. Identified brand-influencer partnership opportunities to enhance campaign success.

- Lead a roster of accounts and assist on key accounts, run and assist with quarterly planning sessions with clients- Manage day-to-day requests, and work with our dedicated subject matter expert teams to achieve a client’s paid media performance goals- Ownership of client communications and strategies, generating ideas or identifying channel opportunities to help our clients grow- Ensuring that all clients have a clear roadmap that is consistently executed against, owning the management of timelines and delivery- Running performance-focused status meetings with our clients and creating and reviewing key client deliverables and presentations- Ensuring that all clients are on track to hit their performance targets and working with SME teams and clients to course-correct if they are not- Attending and leading important meetings and presentations internally and with our clients

- Optimize and manage resources across strategic accounts- Lead strategy design to implementation on always-on performance programs- Develop and maintain strategic and testing roadmaps in search and social- Develop and maintain a team of performance specialists- Identify opportunities to drive efficiencies and improvements across the platform for all users- Developed insights on lower funnel search and social campaigns to assess performance against goals.

- Manage and optimize native, display, video, connected TV, and audio campaigns across the StackAdapt platform- Help the team design unique campaign strategies within the StackAdapt platform- Optimize campaigns to achieve campaign KPIs and client objectives- Recommend new opportunities and campaign strategies by analyzing campaign performance on a regular basis- Identify opportunities to drive efficiencies and improvements across the platform for all users- Troubleshoot campaigns

Toronto, Canada Area

• Oversaw multiple accounts and worked diligently to meet and exceed performance goals, leveraging data and learnings to provide key insights, strategies, and recommendations to optimize and fulfill client KPIs.• Collaborating with the Sales team to identify and manage new business opportunities as well as ensure the health of existing business fostering partnerships with key client stakeholders.• Partnered with clients by identifying gaps in current service to develop reachable goals and reasonable action lists for individualized service plans.• Increased revenue by cultivating and securing new accounts while providing value-added services to existing clients.• Managed existing portfolio using CRM systems (Salesforce, Looker, JIRA, Confluence).• Leveraged industry trends in customer industries and marketplaces to shape value-added solutions and approaches for key audiences.• Created and executed marketing initiatives, increasing overall sales year over year.

Toronto, Canada Area

• Key stakeholder in workflow pipeline, campaign structure, fulfillment, and performance.• Cross team collaboration (sales, content, programmatic, strategic solutions, etc.) to exceed client expectations and objectives.• Responsible for campaign management, leveraging data and learnings to optimize and fulfill client KPIs.• Compile campaign performance reports detailing key insights and providing valuable feedback to clients with regards to reaching their target audience.• Developed creative digital content and unique campaigns to drive brand exposure.• Tracked and analyzed direct digital marketing initiatives.• Developed targeted strategies and project plans to drive vision and enhance business value.• Improved short- and long-term digital marketing strategies.• Enhanced cross-functional digital and business team coordination by guiding delivery and leading process improvements.

Toronto, Canada Area

• Responsible for creating and maintaining successful digital and social marketing campaigns for 3 key lines of business: Apple Music, iTunes and App Store.• Engage in communication with external vendors to secure media spends for campaigns.• Oversee campaign performance, leveraging data and insights to enhance performance by providing feedback and optimization strategies to client.• Develop engaging social media strategies on platforms such as: Facebook, Instagram and Twitter.• Identify new trends to execute successful digital and social campaigns Advertising Internship.• Developed social media initiatives and created daily content on Facebook, Twitter, Instagram and emerging social platforms to engage current fans and acquire new ones.• Managed client marketing strategies and product promotion campaigns.• Collected and analyzed consumer data, including demographics, preferences and purchasing trends.• Measured marketing, advertising, and communications program performance and developed strategy.• Drafted reports and presentations to illustrate research findings.

Responsible for processing of moderately complex client transactions within one or more RBC product or service line(s) utilizing on-line input to various systems ensuring quality and accuracy of incoming and outgoing workflow and/or documents.Client centered approach, ensuring that their needs are always met and achieved results in a timely manner