• Creates SEO-driven and commerce content across a range of topics and formats, including fashion, beauty, luxury, lifestyle, and tech.• Contributor to leading publications and retailers with bylines in WWD, Business Insider, L'Oreal's Skincare.com, Travel + Leisure, and Amazon’s owned content channels.

• Section lead for the top-performing style and beauty verticals at Insider Reviews with a focus on DTC and sustainable startups.• Managed and trained senior reporters, reporters, fellows, and freelance writers; interviewed CEOs, founders, medical experts, and vetted up to 400 brand pitches/day.• Edited, assigned, and optimized SEO for all articles within vertical; analyzed KPIs to build content strategies around daily coverage and tentpole e-commerce events.• Worked… Show more • Section lead for the top-performing style and beauty verticals at Insider Reviews with a focus on DTC and sustainable startups.• Managed and trained senior reporters, reporters, fellows, and freelance writers; interviewed CEOs, founders, medical experts, and vetted up to 400 brand pitches/day.• Edited, assigned, and optimized SEO for all articles within vertical; analyzed KPIs to build content strategies around daily coverage and tentpole e-commerce events.• Worked cross-functionally with publicists, partnerships manager, SEO manager, and data analysts to increase revenue opportunities and improve accuracy of data dashboards. Show less

• Founding team member of Hearst’s first ecommerce publication, BestProducts.com; reachedprofitability and 1 million UVMs within first seven months.• Wrote 10 articles and roundups per week with bylines appearing in Harper’s Bazaar, Elle, Marie Claire,Cosmopolitan, and Town & Country.• Covered Academy Awards and Golden Globes red carpet events, resulting in 2 million+ page viewsand homepage placements on MSN and Cosmopolitan.

• Wrote more than 15,000 product descriptions and designer biographies for ecommerce division ofNMG, with a focus on women’s accessories.• Managed production workflow over four merchandise categories and ensured copy compliance withthe Federal Trade Commission.• Appointed copywriter for on-location high-value fine jewelry photoshoots.

• Covered Dallas and New York editions of a digital luxury lifestyle publication; promoted fromeditorial intern to reporter after four months.• Interviewed designers and influencers; tracked growth and engagement for social accounts.