• Write copy for social posts, video scripts, sales scripting, emails, etc. • Coordinate marketing plans that include advertising, social media, branding, website development, video, and online content • Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation • Prepare marketing activity reports and metrics for measuring campaign success • Conduct market research and provide forecasts, competitive analyses, and consumer trends• Coordinate logistics for trade shows

• Develop strategies to create better visibility for member’s business• Oversee core business functions, such as directory production, membership communications, and website updates• Create and implement retention and prospect automated email marketing series• Assist with event planning and coordination for attendance between 50-200 guests• Participate in strategy and planning to set yearly goals with Board of Directors• Manage all aspects of membership fulfillment including maintaining correspondence with over 500 accounts

• Coordinated with vendors to develop timelines and cost estimates to meet client needs• Managed product listings on company website and social channels• Coordinated and managed portfolios for design projects • Worked closely with clients to create proposals for product selection and assemble design boards for client presentations • Met with vendors and curated product that were on brand

• Collaborated cross-functionally with operations and social media team for full event and promotion execution • Responsible for executing email campaigns sent to 30,000 loyalty members, creating briefs for direct mail ads and in-store marketing materials for 30 store locations• Developed new product marketing strategies and promotions to increase customer awareness for special promotions• Performed post-promotion data analysis with the team to evaluate event results to better understand the customer base and planning for the next campaign• Assisted CMO in collaborating with third-party companies to develop new partnerships • Responsible for sending corporate communications to inform field of upcoming promotions and what actions they need to take• Managed marketing timelines to track event details and keep the calendar up-to-date

Position Responsibilities• Build and maintain up-to-date media lists specific to each client and pitching opportunities.• Contribute to creating strategic public relations plans for the agency’s clients.• Assist in contributing to the execution of the strategic public relations plans.• Research editorial calendars in order to draft timely and relevant pitches in order to secure coverage in relevant media outlets.• Draft press releases, media kit items, including bios, backgrounders, fact sheets, and FAQ’s.• Assist with event planning, fundraising efforts, and donor relations on behalf of the agency’s clients when appropriate.• Help craft consistent messaging to be used in media relations and social media efforts.• Participate in brainstorming and planning sessions with the team and with clients.• Create activity reports to be distributed to the clients on a regular basis.• Research client specific industry information in order to develop pitching opportunities and social media content.

• Research and outreach for promotional opportunities• Social media engagement• Pre-event operations and logistics• Press release writing and pitching • Event calendar posting management• Assist with developing creative marketing strategies

• Used Hootsuite to manage & monitor social media accounts on a daily basis• Assisted in audience growth among clients’ social channels through a combination of tactics • Worked one-on-one with PDM employees to gain insight into the many aspects of the digital marketing industry• Performed keyword research on blog posts to increase their visibility in Google search results• Produced & optimized dozens of pages of keyword-rich website copy that had significant influence on SEO efforts, resulting in higher traffic and increased revenue for clients • Facebook ads (strategy, creation, how to use the platform)• Social media campaign management (content development/strategy

• Researched topics to prepare interview questions for covered stories•Conducted interviews with local businesses, students, and faculty.•Analyzed details to develop points of interest that will capture the reader’s attention.•Wrote and published eight interview stories for the Aztec web site•Investigated leads to develop story ideas and determine story’s emphasis, length, and format.