Transitioned to new management company with the sale of the property (April 2022).Oversee and manage the daily operations of the 293k sqft outdoor lifestyle center, including maintenance, security, specialty leasing, marketing, public relations, and tenant coordination.

Oversee and manage the daily operations of the 293k sqft outdoor lifestyle center, including maintenance, security, specialty leasing, marketing, public relations, and tenant coordination.

Responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. Accountable for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

Formulated and executed multi-level annual marketing plans by developing strategies and implementing tactics to capture market share, ultimately increasing brand awareness and customer loyalty

Deployed a unique and exclusive redevelopment marketing campaign (encompassing digital, social, OHH, radio, direct mail, in-house, and earned media) during and after an extensive multi-million dollar renovation project in order to create awareness and educate the consumer on enhancements and new retailers at the center, while maintaining core shopper base and attracting new customer base from competing centersGrow business development revenue through prospecting qualified leads and retaining key renewals, create customized advertising packages and media programs, and close deals to generate additional income

Regularly surpassed performance based annual goals in areas of business development/sponsorship income, earned media placements, gift card sales volume (consumer and B2B), social media growth and engagement, digital marketing channels (email and mobile data collection), and membership enrollment/loyalty programs, as well as other quantitative categories of both monetary and non monetary segments

Assisted and supported property management team in daily marketing operations for the East Coast's premeire shopping destination, King of Prussia Mall

Sold yellow page directory and internet advertisements to businesses nationwide through in-bound call center and consulted customers in creating marketing plans to help reach business goals