Ashley Rhodes

Ashley Rhodes Email and Phone Number

Sr. Manager, Digital Marketing Strategy - Paid Search (SEM) at CarMax @ CarMax
Ashley Rhodes's Location
Richmond, Virginia, United States, United States
Ashley Rhodes's Contact Details
About Ashley Rhodes

Experienced business-to-consumer digital marketer having supported the employment and insurance/finance. I am currently supporting the automotive vertical and specifically leading the Paid Search Shopping (Vehicle Ads & Automotive Inventory Ads) piece of the overall search program at CarMax. During the past 15 years, I've had an opportunity to be exposed to several different digital marketing strategies including SEO, affiliate marketing, programmatic display, lead aggregators, social media advertising, and email marketing. But, my passion is for Paid Search (SEM). Proficient in the use of Google Ads and Bing Ads; working knowledge of Adobe Analytics, Search Ads 360, Google Analytics, Kenshoo Enterprise and Local; familiar with Google Analytics.

Ashley Rhodes's Current Company Details
CarMax

Carmax

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Sr. Manager, Digital Marketing Strategy - Paid Search (SEM) at CarMax
Ashley Rhodes Work Experience Details
  • Carmax
    Sr. Manager, Digital Marketing Strategy - Paid Search (Sem)
    Carmax Mar 2023 - Present
    Richmond, Virginia, Us
  • Carmax
    Manager, Digital Marketing Strategy - Paid Search (Sem)
    Carmax Sep 2018 - Mar 2023
    Richmond, Virginia, Us
  • Carmax
    Channel Owner, Paid Search - Acquisition Strategy
    Carmax Jan 2016 - Sep 2018
    Richmond, Virginia, Us
  • Allianz Global Assistance
    Sr. Digital Marketing Specialist
    Allianz Global Assistance Feb 2015 - Dec 2015
    Saint-Ouen, France, Fr
    Responsible for managing PPC, digital display, and strategic partnership advertising programs to drive sales of travel insurance, specifically for the direct-to-consumer channel. Allianz Global Assistance is a part of the Allianz group of companies.
  • Carmax
    Sr. Search Engine Marketing Coordinator, Paid Search
    Carmax Aug 2014 - Feb 2015
    Richmond, Virginia, Us
    Responsible for conceptualizing, developing, and executing the strategy for both used and new car paid search marketing programs to drive sales and/or reduce costs.
  • Carmax
    Search Engine Marketing Planner
    Carmax Nov 2011 - Jul 2014
    Richmond, Virginia, Us
    Responsible for optimizing paid search marketing programs for both used and new car locations towards conversion and sales goals.
  • Snagajob
    Sr. Marketing Analyst
    Snagajob Mar 2011 - Nov 2011
    Glen Allen, Va, Us
    Responsbile for developing, executing, and optimizing campaign plans for all PPC efforts within the careers vertical, targeting the hourly job seeking market. This also includes managing relationships with employment vertical marketing partners, like Simply Hired. Aside from managing PPC efforts, I work collaboratively with each channel owner and advertising to determine monthly traffic channel acquisition forecasting.
  • Snagajob
    Marketing Analyst
    Snagajob May 2008 - Mar 2011
    Glen Allen, Va, Us
    • Provide analysis on the performance of pay-per-click marketing programs as well as suggestions for account optimizations in both search and content networks • Conduct A/B testing to provide analysis on landing page conversion and text ad copy performance• Support job seeker research efforts through analysis of research findings and compilation of results• Support other key marketing programs including, but not limited to, Search Engine Optimization, Vertical Search Marketing, and Public Relations• Support other business areas including, but not limited to, Major and Franchise sales teams and mobile marketing.
  • Snagajob
    Job Seeker Support Specialist
    Snagajob Aug 2007 - Apr 2008
    Glen Allen, Va, Us
    • Offer assistance and consultation support to job seekers via phone or email communication• Record and report metrics concerning job seeker support needs and concerns as well as suggestions for product improvement• Monitor and share job seeker success stories with Account Managers, Sales Account Executives, and clients• Assist Account Managers and Field Support Representatives managing undeliverable email and fax applications
  • Snagajob
    Sales/Client Relations Intern
    Snagajob Jun 2007 - Aug 2007
    Glen Allen, Va, Us
    • Developed an understanding of the SnagAJob.com sales process• Shadowed National, Major and Franchise Sales Executives • Collected and purified territory reference and industry list• Assisted selected Sales Executives in prospecting clients through setting discovery calls• Aided Account Managers in maintaining existing accounts and fostering new pilot programs

Ashley Rhodes Skills

Sem Email Marketing Ppc Google Adwords Marketing Web Analytics Online Advertising Online Marketing Lead Generation Mobile Marketing Strategy Marketing Strategy Google Analytics Marketing Research Customer Acquisition Kenshoo Digital Marketing Search Engine Marketing Pay Per Click Online Acquisition Online Classified Advertising Bing Ads Kenshoo Local

Ashley Rhodes Education Details

  • Virginia Commonwealth University - School Of Business
    Virginia Commonwealth University - School Of Business
    Business Administration And Management; Marketing
  • University Of Lynchburg
    University Of Lynchburg
    Business Administration And Management

Frequently Asked Questions about Ashley Rhodes

What company does Ashley Rhodes work for?

Ashley Rhodes works for Carmax

What is Ashley Rhodes's role at the current company?

Ashley Rhodes's current role is Sr. Manager, Digital Marketing Strategy - Paid Search (SEM) at CarMax.

What is Ashley Rhodes's email address?

Ashley Rhodes's email address is ta****@****ail.com

What is Ashley Rhodes's direct phone number?

Ashley Rhodes's direct phone number is +180451*****

What schools did Ashley Rhodes attend?

Ashley Rhodes attended Virginia Commonwealth University - School Of Business, University Of Lynchburg.

What skills is Ashley Rhodes known for?

Ashley Rhodes has skills like Sem, Email Marketing, Ppc, Google Adwords, Marketing, Web Analytics, Online Advertising, Online Marketing, Lead Generation, Mobile Marketing, Strategy, Marketing Strategy.

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