Ashley Propsma Email & Phone Number

Amsterdam, Nh, Nl

Haarlem, Noord-Holland, Nederland

Utrecht, Nederland

- Grow strategic partnerships within the categories Lifestyle and Living in The Netherlands and Belgium- Assess through data analysis and internal stakeholders what is missing in the online category assortments and sign on new brands or retailers to fill the white and grey spots to ensure Bol.com has the best online offering in the Benelux

Amsterdam Area, Netherlands

- Develop and execute Northern European strategy closely working together with the Territory Commercial Director to reposition Converse as a brand- Lead the Northern European team to offer the right assortments, best brand experience and partner with key accounts to ensure the Converse community is being served- Cooperate with cross-functional stakeholders within my region to deliver operational excellence

Amsterdam Area, Netherlands

- Working cross-functionally with brand, merchandising and retail planning to ensure alignment on product launches, assortments, marketing campaigns, distribution and commercial priorities- Providing clear direction to the territory Intersport sales team (100+ people) in terms of category strategy and seasonal revenue targets per category and per product engine (footwear, apparel & equipment) by analysing market data- Driving a close relationship with the EMEA category teams to ensure all opportunities are met for the Intersport account across all territories- Leading the category game plan from internal seasonal kick off to external go to market implementation- On stage presentation of category plans to inspire the customer (300+ people, 5000+ stores) and to expand and strengthen the partnership

Stockholm, Sweden

- Achieve assigned sales results- Contribute to the development of the sales strategy at the regional top 10 account level and manage the account by accurate forecasting, assortment planning, business reviews and professional presentations to ensure strong customer relations.

Northern Europe

Ehq Nike Hilversum

Responsible for managing sales to the USG retail chains Perry Sport, Aktie Sport, Time Sport and Primo (Belgium).

Ehq Hilversum

Responsible for the sales of Nike Women's Training and Other Performance to Intersport NL

Working as Product Manager Skincare Lancôme for 6 months and getting field experience as Sales Rep for Biotherm responsible for the North Region of the Netherlands for 5 months.

Working as the assisitant of the product managers skincare and perfume & men.

Master Of Science, Marketing Management, 8

Activities and Societies: STAR Study Association Rotterdam School of Management, International Research Project 2006 Brasil, Master class.

Propedeuse, Dutch Law

Activities and Societies: MSV Tragos, 2001-2002 Bar- en Orde Commissie