Ashley Scott Email & Phone Number

Reading, England, United Kingdom

A Sales, Marketing and Business Transformation professional with over 25 years experience supporting some of the most recognised names in the UK with B2C and B2B growth. I specialise in simplifying complex propositions and business processes to deliver business improvement and omnichannel results.My clients recognise me as different to the typical Business Consultant who will show you what can be improved and leave you to implement the proposed changes. I define a development strategy for success and then roll my sleeves up to lead the way, whilst working with you to train the team, improve your culture and/or recruit the new team members that will continue the growth.I have diverse skills developed from experience supporting leaders in a wide range of vertical sectors, including, IT Services & Software, Retail, Home Improvement, Financial Services, Leisure & Tourism, Real Estate, National and Local Government, Political Parties, Premiership Football, Solar Energy Production, Automotive and Music Industry.Opportunities• Building short/medium/long-term strategies for growth• Go-to-Market strategy: - Value Proposition Creation- Sales & Marketing process design, build and recruitmentDigital Marketing optimisation (Marketing Funnel creation and Marketing Automation design)• Defining the human resource needs for growth• Support for recruiting key team members• Sales & Marketing performance improvement• Marketing, Sales and Operational Cohesion• Martech review• Customer journey/experience optimisation• Culture transformation• Resolve Customer Service blocks and regain customer trust• Customer Service team training• Define bid management strategy and/or support bid creation for new business• Defining value proposition and marketing communication strategy• Marketing/Corporate film productionFractional or Temporary roles I can provide:• Marketing Lead• Sales Lead• Revenue Lead• Customer Experience Lead• Customer Service Lead

Bristol, United Kingdom

FRENCH75 IS A TARGETED FILM CREATION COMPANYWe bring together a unique mix of marketing insight, focused creativity and production expertise, to deliver highly creative and cinematic films that are focused on very specific communication goals.MARKETING FILMFrench75 cost-effectively combines all four of the core film making disciplines in one place, and in perfect, affordable, harmony. We can take your existing agency, or internally developed brand rules, along with your business development goals, and develop a creative vision that will produce powerful, innovative and compelling films, that will add value to your existing marketing strategy.MUSIC VIDEOYou want a film that compliments every part of the track, a film that stands out, that delivers beyond the production budget, which provides an attention grabbing experience for your audience. We do all this, and with the added benefit of truly understanding how your video needs to fit in with the marketing requirements of both the track and the artist. We can help you understand or develop the persona of the artist and establish how best to engage with a specific target audience, to maximise the return on the investment. Use the video creation process to maximise the marketing potential, with additional behind the scenes footage and a ‘making of’ documentary that will make the artist more accessible for the audience. This can all be packaged up with targeted trailers that can be drip-fed out to social media followers, over an extended period, to maximise the views.

We conceive, develop and deploy fully customised and responsive multi-channel direct marketing and CRM solutions that create real brand engagement and customer loyalty. In essence, we create a chemistry and an experience between brands and their customers that results in far greater customer engagement, value and loyalty.

London, United Kingdom

We provide publishers of printed media with the most cost effect means to deploy world leading, app based publications. Utilising only the existing skill-set of a publisher’s print design team, the solution harnesses the full technical capabilities of tablets, smartphones and computers to deliver the optimum experience to the user and the maximum revenue to the publisher. We provide the following commercial opportunities: • Increased sales from the efficient distribution to a global marketplace • Increased value of advertising by exploiting dynamic placement of advertising according to reader profile • Increased value of advertising by exploiting ‘click-through’ transactions • Provide access to new and larger advertising opportunities through aggregated readership • Increase the value of the editorial content through the integration of market leading interactive functionality and rich media • Seamless integration and commercial affinity with social media, online and double screening strategies The abannan software solution and consultancy strategy has been designed to harness the existing skill-set of the publisher to allow them to create and ‘self-serve’ a world class app-based digital version alongside the printed title. The strategy protects the integrity of the brand and provides an evolutionary path for the publishers existing commercial model.My role includes: • Proposition development • Identifying and developing mutually profitable client relationships • Identifying and developing mutually profitable partner relationships • Identifying and targeting new vertical markets • Providing a consultative approach to selling and implementing the Abannan solution

London

Abannan deliver an advanced publishing solution. We enable producers of existing printed documents to re-deploy their existing artwork as rich and immersive digital content that is optimised for the Tablet Computer, PC and Mac. My role is Account Director, including:• Proposition development• Identifying and developing mutually profitable client relationships• Identifying and targeting new vertical markets• Providing a consultative approach to selling and implementing the Abannan solution

Shepherd Consulting is an agile customer centric IT consultancy with a proven track record in 5 core disciplines. We seek to understand your organisation’s individual needs and tailor our existing methodologies to meet these specific requirements. We will ensure a painless translation of the ‘real world’ needs of your organisation into objective and quantifiable IT deliverables and then go on to deliver cost effective results.Computer Forensics and Expert WitnessGreen Data CentreTestingBusiness ContinuityPerformance Management & Capacity Planning

Responsible for Sales & Marketing strategy for IT Capacity Planning and Performance Optimisation solutions for medium to large organisations. Manage a team of 3 covering EMEA.

Worked in conjunction with Group Business Development Director to target major BPO opportunities. Specialsed in 1-to-1 multi-channel marketing solutions icorporating, Marketing Resource Management Systems, Digital full colour print, email, PURL and mobile communications. Also carried out implemenation on major new account win, including: process defnition, team recruitment, account strategy and project managed the 3rd party Marketing Resource Management solution.

Reponsible for targeting strategic fulfilment and large run print opportunities

Direct Marketing Services and Business Critical Document Production:Sales and implementation of:- CRM document production (ticketing, transaction confirmations and full colour digital welcome packs- Call Centre Services - key inbound customer service teams for major UK financial services- Busines Critical Document Production - Mortgage rate change solution totalling 1.5 million records per month and billing solutions totalling 500,000 records per month- Specialist Fulfilment - key projects for financial service clients (prize draw management and voucher despatch)- Document Management Solutions - Form scanning and archiving solutions