Ashley Guido Email & Phone Number

New York, NY, US

Ecully, FR

Responsible for developing and executing comprehensive PR, communication and media strategies to enhance visibility and reputations across various channels. Manage and lead relationships with PR and media agencies, ensuring alignment with company goals and messaging, inclusive of strategic PR, integrated communication, paid media, partnerships, and.

Bridgewater, New Jersey, US

In my role at Brother, I led all PR and influencer marketing strategy development and execution for our consumer and business/enterprise product divisions, including print, solutions, sewing and crafting, P-touch/QL labeling, and more with an integrated approach with collaboration to paid campaigns, social media, SEO, email and marketing teams, ensuring.

San Francisco, CA, US

• Client: Samsung Electronics America, Inc.(Categories: Monitor, Consumer Memory and Smart Home)
• Direct flow of account work among team members to ensure client objectives and deadlines are met
• Oversee development of media strategy and campaign development related to product launches, partnerships and media relations efforts
• Provide strategic client counsel on day-to-day execution, program ideation, competitive landscape and media trends
• Manage planning, logistics and execution of event and influencer programs including budgets, sampling and brand immersion sessions
• Collaborate with key company stakeholders across business categories to ensure planning, messaging and activities align to category business needs

Clients include: The Coca-Cola Company, Nestle Heath Sciences (OPTIFAST), Before Brands, Ortho Dermatologics (Valeant Pharmaceuticals), ACADIA Pharmaceuticals- US website content development and SEO- Brand strategy and storytelling- Media relations- Influencer/Brand Ambassador Program oversight and planning- Events/sponsorships

New York, NY, US

Clients include: National Football League - Consumer Products + Apparel, Marriott International (Hotels and Rewards), Canon U.S.A.In her continued role within the Grey Activation and Public Relations team, Ashley's responsibilities as an Account Supervisor include the development and execution of comprehensive communication strategy, in addition to leading.

New York, NY, US

Account Executive on the Home & Housewares team continuing to support client initiatives and agency growth and success through top media placements, campaign planning, execution and on-going support and management of junior staff.Highlights:Strategic Media Relations- continuous top media placements and relationship building with key media contacts (TV.

New York, NY, US

• Continue core participation on 5-6 clients at a time: focus on Lifestyle, Consumer Brands, Fashion, Beauty, Food and Non-profit clientele at any given time. Previous and current clients include: Camp Bow Wow, Voices.
• Supervised Account Coordinators and Interns on teams to help in the completion of account activities, including media list building, research, editor mailing and product send outs, and projects as needed for account.
• Develop campaign launch strategies for new products as seen fit for client needs
• Draft pitches based on trend forecasting and reactive information based on client needs / industry
• Draft and enact social media campaigns, monthly plans and posts for clients
• Prepare account reports and recaps for account activities and media tracking

New York, NY, US

• Compile pitches, weekly / monthly / yearly account reports for clients (Consumer and lifestyle brands)
• Proactively pitch and secure product and client placement on a national, regional, broadcast and online level, prominent placements include: FOX & Friends, CBS This Morning, MAXIM, OK! Magazine, Good Housekeeping, Town.
• Partake in the research, logistics, and management of client events and sponsorships
• Contribute to the development of account strategies and creation of new business proposals
• Contribute to the development and distribution of press and media materials including press releases and media alerts
• Coordinate top-tier editor programming, sample send outs and requests

Bridgewater, NJ, US

• Record client media coverage; Compile press clippings reports and books
• Draft and Edit Press Releases, pitch letters and media alerts for all client accounts
• Update Social Media Forecasts for multiple client accounts
• Research Editorial Opportunities for all accounts; pitch and contact media for client coverage

New York, NY, US

• Edit and contribute to multiple account press releases, pitches and social media projects
• Prepare client media contacts lists for multiple accounts using Cision Point
• Research and contact potential partners for client events and sponsorships
• Contribute articles for Percepture Newsletter as well as client websites
• Create Editorial calendars for multiple standing accounts
• Conduct research for accounts on media opportunities with local and national influencers

• Conduct research for producing teams to aid in segment creation
• Prepare and coordinate segments with show Producers
• Guest relations and transportation for Production Assistants and Producers
• Conduct prop runs for necessary Producers/ Producing Teams
• Maintain expense reports for cab ride fares and purchases made

Planned, coordinated and executed the Somerset County Teen Arts Festival for the years of 2009 and 2010