Driving intuitive, impactful user experiences for complex finance and supply chain products using GenAI and the SN platform. I lead design strategy and product innovation to simplify workflows, optimize efficiency, and empower decision-making. Passionate about solving intricate problems with user-centered design and cross-functional collaboration.

Led, envisioned, defined, and designed interfaces, architecture, flows, and interaction and visual design patterns for end-to-end digital experiences and productsWorked collaboratively and strategically with technology, product, and business teams to understand and deliver useful and usable experiencesContributed to the team’s set of best practices, standards, and design system for digital products

Apply conceptual thinking to create world-class digital services and user experiences across multiple platforms, bringing together user needs, business goals, and technical realities.Solved complex business challenges through workshop facilitation, user research, insights sharing, prototyping and testing, positioning and go-to-market strategiesPlanned and conducted primary and secondary design research including learning agendas, discussion guides, recruitment, screening, stakeholder interviews, and workshop facilitation.Crafted and developed strategic frameworks such as personas, journey maps, service blueprints, and prototypes from distillation of qualitative discoveries.Defined and created roadmaps that guided the execution of innovation strategies for new business opportunities or customer experiences.

Designed user experiences and user interfaces for a variety of platforms, including iOS, Android, and Web platformsDeveloped rapid prototypes to evaluate the effectiveness of design solutions against identified scenariosCreated style guide and design systems for enterprise and consumer applicationsPartnered with technical product management and developers with Agile processes for design implementation

Conceptualized, designed, and executed user experiences for various mediums and clientsDeveloped, defined, and extended style guides and documentation used across multiple products and product teams