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Hi, I'm Ashley, an enthusiastic brand strategist and marketer with a passion for creative problem solving. I have nearly ten years of experience in B2B and B2C marketing across industries including tech, SaaS, finance, retail, and e-commerce. Specialities: Brand, Campaign, Content, and Digital Strategy; Communications Planning; Experience Architecture; Creative Brief writing; Workshop Planning + Facilitation; Qualitative and Quantitative Research; Data Analysis; Messaging Development; Naming & Visual Identity Development; Creative Concepting; Strategic Planning; Persona Development; Journey Mapping; Leading Cross-Functional Teams; Experiential Marketing.
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Business Development ManagerVisa Dec 2024 - PresentFoster City, California, UsVisa's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.• Focused on marketing storytelling and crafting impactful pitch materials for North America marketing deals and RFPs across all client segments - including Issuers, Merchants, and Fintechs - to drive client success and strengthen partnerships. -
Client Services & New BusinessManifold Jun 2024 - Dec 2024San Francisco, California, Us -
Strategy LeadInstrument Oct 2023 - Feb 2024Portland, Oregon, UsInstrument is a multidisciplinary creative & digital agency that redefines brands and experiences. • Strategic leader known for guiding highly cross-functional teams, driving stakeholder alignment, and bringing inspiration and clarity to any project. • Focused on B2B marketing campaigns, branding, product launches, messaging & content development, and digital experiences for a key Google account. -
Senior StrategistInstrument Jun 2022 - Oct 2023Portland, Oregon, Us• Created strategic deliverables ranging from brand architecture and value propositions to developing marketing playbooks and brand frameworks that crystallize positioning and messaging.• Synthesized large amounts of quantitative and qualitative research to generate insights for a variety of creative work and executive presentations.• Led collaborative, cross-functional workshops to facilitate insight-based creative development for global campaigns and other marketing materials.
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Senior Strategic PlannerOpus Agency Jan 2022 - May 2022Beaverton, Oregon, UsOpus Agency creates experiences that drive action for the world's most influential brands. • Accountable for leading the strategy on multiple projects for clients including Amazon, Salesforce, Microsoft, Dell, Splunk, and Confluent.• Recognized for being one of the most talented new hires of 2021 with an all-company award, voted on by my peers. -
Strategic PlannerOpus Agency Apr 2021 - Jan 2022Beaverton, Oregon, Us• Cultivated a customer-centric, storytelling-led approach that sparked influence and unlocked effective business growth and marketing success. • Leveraged my resourceful personality to manage and motivate large teams, gaining the trust of teammates and quickly becoming a sought-after authority on our clients' organizational landscapes and industry trends.
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Account ManagerManifold Jul 2018 - Sep 2020San Francisco, California, UsManifold is a creative experiential marketing agency that imagines and produces remarkable online and offline ideas. • Responsible for orchestrating and delivering experiential marketing campaigns for clients including Uber, Zillow, Indeed, Coinbase, Facebook & Instagram, and Ripple.
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Global Design OperationsNike Jun 2016 - Jul 2018Beaverton, Or, UsCoordinated creative projects for key brand partnerships with the NFL, U.S. Olympic Committee, Oregon Ducks Football program, and Odell Beckham Jr. -
Talent Acquisition CoordinatorNike Feb 2016 - Jun 2016Beaverton, Or, UsServed as the main point-of-contact and experience ambassador for the Innovation, Design, Product and Merchandising (IDPM) recruitment team.
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Production AssistantHenry V Sep 2015 - Feb 2016Or, Portland, UsClients: Adidas, Daimler, La Brea Bakery, Tillamook -
Council Member - Division Of Student LifeUniversity Of Oregon Jul 2013 - Jun 2015Eugene, Or, UsServed as ambassador to the University of Oregon Division of Student Life and its mission of enhancing student learning and providing transformational opportunities for UO students in the areas of student life, health & wellness, leadership & service, and diversity -
Event & Community Manager - Dear World Live At The UoDear World Oct 2012 - May 2013Salt Lake City, Utah, Us
Ashley Shetty Skills
Ashley Shetty Education Details
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University Of OregonGeneral
Frequently Asked Questions about Ashley Shetty
What company does Ashley Shetty work for?
Ashley Shetty works for Visa
What is Ashley Shetty's role at the current company?
Ashley Shetty's current role is Brand Strategist & Marketer.
What is Ashley Shetty's email address?
Ashley Shetty's email address is as****@****ike.com
What is Ashley Shetty's direct phone number?
Ashley Shetty's direct phone number is +164656*****
What schools did Ashley Shetty attend?
Ashley Shetty attended University Of Oregon.
What are some of Ashley Shetty's interests?
Ashley Shetty has interest in Environment, Leadership Development, Poverty Alleviation, Ted Talks, Running, Ancestry, Social Entrepreneurship, Health.
What skills is Ashley Shetty known for?
Ashley Shetty has skills like Event Planning, Social Media, Leadership, Public Speaking, Project Management, Social Media Marketing, Student Affairs, Interpersonal Skill, Event Management, Fundraising, Research, Time Management.
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