Ashley Rappa (She/Her/Hers) Email & Phone Number

Boston, Massachusetts, United States

Platium MarComm Award WinnerCreative Concepting, Scriptwriting, and Copywriting"True | Also True" COVID Vaccination CampaignGold MarComm Award WinnerCreative Concepting and Copywriting"Start Here" Teen Dating Violence Awareness Campaign

Humanwritesconsulting.Com

Provide writing, ghostwriting, and storytelling expertise; branding and creative concepting; and content and strategic consulting. Clients include:• Kingston Marketing Group: ghostwriting, copy, branding, web content, blogging, and other creative for major brands like Indeed, dot.LA, HomeSmart, Recon Foods, Rover, TomboyX, Syndio, Xembly, Tidemark, joe coffee, Picket, getAbstract, and more• Pacaso: writing short- and long-form copy for ads, blog, web, social, and more for the new global start-up dedicated to democratizing second home ownership• Annabel Quintero and the bestselling memoir/dynamic platform "Step, Step, Jump": book coach, editor, writing and story consultant• MORE Advertising: copywriting, creative concepting, blogging, branding, social, ads, etc. for MORE's full client suite• Graphic Details: copy, creative, and messaging consulting• National Leadership Network: long-form news and articles focused on organizational intent, implementation, and impact• Leadership Rhode Island: wrote a series of long-form articles to bring to life the organization's efforts to unite and galvanize leadership nationally during the pandemic, including a cover story in the Providence Journal• Global Fellows In Courage: strategic storytelling, ad copy, content marketing, communications, public relations, social• Speakman Company: writing, strategic storytelling, marketing and communications strategy, ad copy, content planning and management, campaign development and execution, pr• North Star Marketing: writing, strategic storytelling, content marketing, creative concepts, digital and print ads, creative direction• Organic Conceptions: ghostwriting, strategic storytelling, ad copy, content marketing, copywriting, web, product development and planning, video, branding, creative direction, marketing and communications strategy

Providence, Rhode Island Area

Across channels and media, I told the stories of the Lincoln School community. I oversaw, planned, and implemented all marketing and communications initiatives for the school including: all writing, communication and marketing campaigns, content marketing, strategic storytelling, ghostwriting, video scripts, speeches, appeals, magazine articles, emails, and more; digital advertising, social media management, all-community communication, branding, directing magazines, overseeing website structure and content, public relations, advertising, and all internal communication.

Providence, Rhode Island

My strengths: Input, Woo, Communication, Positivity, Empathy

Warwick, Ri

I oversaw all creative marketing assets for the US National Office, managing collateral from concept to copywriting, through design and into production. Supervising a team of six employees and consultants, I worked to create materials for both print (appeals, catalogs, advertising campaigns, and media) and online initiatives (three websites, all social media properties, online advertising, and email marketing). I provided strategic planning and coordinated campaign direction for all our major giving opportunities, consistently exceeding revenue targets.

Providence, Rhode Island Area

I provided creative direction, planning, programmatic development, and execution of internal and external communications programs, projects, and events across multiple stakeholders, managing projects from inception to post-review. I consulted and advised on integrated strategy and annual plan development, ensuring adherence to strategic goals, quality and brand standards. I managed communications, marketing strategy and creative for two of the company's largest markets, and also served as one of the primary communications contacts for the company’s 1,000 employees.* Worked with our internal communications team on efforts resulting in two Ragan Employee Communications awards: Best Value to Employees (Intranet), and Best Design (Intranet)

Providence, Ri

As a communications officer I designed, maintained, edited and wrote for three partner websites under www.lifespan.org, an umbrella site with 2.4 million views in 2010. Responsibilities included overall site management, fostering client relationships, coding, video work, collaborating with media and marketing on local, national and system-wide initiatives, publishing specialized promotions and writing original content (health news, patient profiles and general health and safety articles).

Framingham, Ma

A mix of development, event planning, public relations, and web work, I managed three major fundraising campaigns with a combined budget of over $400,000 for the fiscal year. Other duties included supervising employees and volunteers, donor management, writing and editing.

Boston, Ma

I served as their editorial assistant, was then promoted to residential real estate reporter and subsequently promoted again to the position of special sections editor. Special Sections Editor - May 2005 – August 2006 I edited, compiled and designed independent special sections to be published in tandem with Banker & Tradesman and The Commercial Record, two weekly real estate, banking and commerce newspapers with a combined circulation of over 8,000. I also contributed bi-weekly editorials. Residential Reporter - May 2005 – August 2005 I wrote three full-length pieces per week on various Massachusetts residential real estate issues. Editorial Assistant - February 2004 – May 2005 I wrote between three and five stories for Banker & Tradesman and The Commercial Record per week. My duties also included copy editing, research and photography.

Poughkeepsie, Ny

A temporary post-graduation position, I wrote for and helped to edit the Fall '03 issue of the Vassar Alumnae/i Quarterly Magazine.

Bachelor Of Arts, Screenwriting And Film

Film

Education record

Education record

High School