Ashley Andrews Email & Phone Number

Miami, Fl, Us

Miami, Florida, Us

Digital Zess is a boutique social media agency specializing in social media management, brand consulting and content strategy. As the founder and chief strategist, I create content, manage social media accounts and create strategies helping brands and small businesses level up their online presence and connect with their target audience.

Pembroke Pines, Florida, Us

Us

Manage day-to-day editorial and video content across 21 Ninety and Home & Texture's social channels( Facebook, Instagram, X and TikTok) with a combined audience of 300K+ followersDevelop, source, and produce thumb-stopping digital contentCopywrite social media posts aligned with editorial guidelinesAnalyze data and trends to implement new and innovative growth marketing strategiesBrainstorm social media campaign ideas

Miami Gardens, Florida, Us

As Social Media Director for Miami Broward Carnival, I was entrusted with the comprehensive management of our day-to-day social media operations across Facebook, Instagram, LinkedIn, Twitter, and TikTok. My leadership in this role was marked by successfully increasing audience engagement and reach by over 300% through strategic content creation and robust community management. I spearheaded the rebranding of key carnival events, each adorned with unique logos and cohesive brand guidelines. My responsibilities also encompassed the curation and management of engaging email newsletters, keeping our vibrant community connected and informed. Additionally, I oversaw the continuous updates of the carnival's website, ensuring it reflected the latest and most relevant information. A significant aspect of my role involved partnering with influencers and working closely with corporate sponsors, thereby extending reach and impact. I led a dedicated team comprising a Social Media Coordinator and a Graphic Designer, providing creative direction.

Pembroke Pines, Florida, Us

As the Social Media Manager for the City of Pembroke Pines, I led the charge in strategizing, managing, and executing a comprehensive social media plan across all major platforms, achieving an unprecedented increase in our Instagram following from 400 to 20,000 within five years. My day-to-day responsibilities included overseeing content creation, actively engaging with our community by monitoring and responding on social platforms, and ensuring our messaging was both impactful and cohesive. I played a pivotal role in mentoring and training both an intern and city employees on social media best practices, further amplifying our team's capabilities. My analytical approach allowed us to continuously refine our strategy based on key performance metrics. Beyond content management, I contributed to photo archiving, web content writing, and editing, ensuring our digital assets were not only compelling but also well-organized. Collaborating closely with the Communications staff, I ensured that our social media efforts were seamlessly integrated into broader marketing campaigns and initiatives, strengthening our communication with both residential and commercial audiences.

Us

Source, schedule, and curate day-to-day editorial and video content across Blavity’s social channels (Facebook, Instagram, and Twitter)Copywrite social media postsBrainstorm monthly social media campaign ideasAdhere to extremely tight deadlines, project turnarounds, and staying on top of breaking news events with speed and accuracyAssist content marketing manager with analytics reporting

- Oversee social media content for various clients' brands- Develop website for clients' brands

Miami Gardens, Florida, Us

As the Digital Content Manager for Miami Broward Carnival, I was pivotal in enhancing the organization's digital presence. My role encompassed designing captivating social media graphics and crafting compelling articles to enrich the organization's website, thereby elevating the brand's online visibility. I was instrumental in creating and maintaining an updated media list, which streamlined our communication and media outreach efforts. My contributions were crucial during the Carnival's website relaunch, where I assisted in devising and implementing innovative social media campaigns that significantly boosted engagement. Further, I took the lead in drafting and disseminating engaging content, including newsletters and press releases, that effectively communicated our brand's messages and updates to a broader audience. Beyond content creation, I played a key role in the planning and execution of company events, adding a dynamic layer to our community engagement strategies.

Conceptualized several social media campaigns in order to gain brand awareness Maintain Wordpress siteUpdate website with articles and feature interviews Directed, filmed and produced platform videos and interviewsManage Facebook, Instagram and Twitter accounts

Los Angeles, California, Us

Assisted Marketing and Social Media Manager to ensure social coverage takes place at all festival events and brand activationsAssisted in community management efforts and social listeningWorked with Event and PR team to ensure social coverage is aligned across platformsWorked with festival sponsors to ensure social and marketing obligations were met

Revamped company’s WordPress based website layout Manage inventory with eCommerce software Disseminate company newsletters to customers via MailChimpMaintain and update product pages

Fort Lauderdale, Florida, Us

As a Social Media Specialist/Blogger at Inspirations for Youth and Families, I spearheaded the creation and regular update of our editorial and social media content calendars, ensuring a consistent and engaging digital footprint. My role required in-depth research and development of compelling blog posts that resonated with various stakeholders and enhanced the company’s SEO. I crafted original, dynamic social media content, including custom graphics, photos, and videos, tailored to effectively engage audiences across platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Additionally, I conducted thoughtful interviews with staff, clients, and industry influencers, enriching our blog content and providing diverse perspectives. My technical skills were also put to use in filming and editing company videos and managing website updates via WordPress. Furthermore, I designed and circulated monthly email newsletters, maintaining a strong connection with our community.

Proactively pitched stories to the mediaAssisted with social media outreachWrote biographies and profiles for clientsWrote and distributed press releasesAssisted in tracking media coverageSupported relations with stakeholders, media and vendors

Fort Lauderdale, Florida, Us

Research, report and write articles in a timely manner to meet deadlinesPitch story ideas Wrote cover story for "SoFlo Live" section (2015)

Master Of Arts - Ma, Mass Communication, Specialization In Social Media

Bachelor'S Degree, Journalism