Social Media Specialist (Regional)
-Create content and manage social media accounts with brand voice consistency; develop content calendars in accordance with set timelines, and develop hygiene creative to accompany the calendar-Identify appropriate timeline for posting, engaging and optimizing content specific to each social media platform-Publish content for specific brands and properties across the Company in accordance with corporate processes-Determine various methods and types of media and channels story-telling will be integrated into-Create strategic campaigns and publish content for multiple brands and properties across the Company-Leverage social media platforms (Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, etc.) to communicateinternal and external brand stories-Execute strategic campaigns and provide regular updates to partners, ensuring performance goals are being met andproviding recommendations when necessary-Assist with monthly and campaign reporting by ensuring all content is tagged appropriately and provides highest/lowestperforming content with context-Create, coordinate and maintain brand profile and other content for brand pages on behalf of social media accounts