Ashley Nagel work email
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An award-winning marketing and digital leader, I’ve shaped and directed world-class marketing organizations that have consistently delivered pipeline growth and ROI at companies looking for scalable growth. I have over 18 years of international marketing and digital experience, bringing a unique lens from expertise in data (science background), strategy, technology and creative.I'm driven by building and optimizing high-performing teams, doing meaningful work with people who I can learn from and achieving goals (professional and personal).SKILLS: • Marketing: Go-to-Market Strategy, Digital & Growth Marketing, Demand Generation, Lead-to-Revenue Management, Marketing Operations, PR & Communications, Account-based Marketing, Predictive Analytics & Optimization, Reporting, Marketing Automation, Campaign Development, SEO/SEM, Conversion Optimization, E-commerce, UX Design, Social Media• Leadership: Strategic Planning & Execution, Digital Transformation, Sales & Marketing Alignment, Team Recruitment & Development, Coaching & Mentorship, Project Management, Process improvement based on data analysis, Cross-functional collaboration, Change Management, Budgeting & Resource Allocation• MarTech: CRM (Salesforce, Oracle), Marketing Automation (Eloqua, Pardot, Marketo), ABM Platforms (Rollworks, Terminus, 6Sense), AI/predictive lead scoring, predictive account scoring (6Sense, Lattice Engines, Einstein), Sitecore, WordPress, Google AdWords, Facebook Ads, LinkedIn Ads, Twitter, Hootsuite, Google Analytics, CrazyEgg, Jira, SEMRush
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Vice President, Growth MarketingSutherlandDubai, Ae -
Vice President, Growth MarketingSutherland Apr 2024 - PresentPittsford (Rochester), Ny, Us -
Associate Vice President, MarketingSutherland Jan 2022 - May 2024Pittsford (Rochester), Ny, Us• Accountable for global growth marketing across digital channels (website, email, social, paid, content syndication, etc) and events, marketing operations and creative studio. • Leading the transformation to delivering world-class pipe and ROI results from Marketing (people, process, tech, change management).• Developing Sutherland’s demand generation strategy & function to drive new business and expand the existing customer base. Delivering full-funnel integrated campaigns, including ABM. • Building marketing operations function from the ground up, including end-to-end marketing analytics, MarTech and process optimization. Managing planning & budgeting processes.• Maximizing web channel to generate demand and shift perception, including introducing SEO practice and leading revamp of experience.• Leading a team of more than 20 experts in digital marketing, events, demand gen and marketing operations.
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Senior Director, Digital Marketing & OperationsSierra Wireless Jan 2020 - Aug 2021Richmond, British Columbia, Ca• Recruited to build Sierra's digital and demand generation practice, lead marketing operations, and define the overall marketing roadmap.• Built an 8-person team to lead and implement demand generation campaigns, manage our website UX, analytics and optimization, establish reporting and analytics practices and streamline operations. • Generating a predictable sales pipeline, growing pipeline by 5X from 2016 to 2019 and exceeding 50X pipeline ROI in 2019.• Led campaign activation for brand campaign, resulting in 28% engagement and a 63.8% increase in brand awareness in our target audience• Leading the strategic transition to account-based marketing (ABM) and hyper-local programs to build a predictive prospecting engine, generate more pipeline, and increase deal size. Exceeding engagement and ROI targets.• Won an Oracle Markie Award for aligning the marketing and sales teams on shared pipeline goals, lead management orchestration, and prospecting strategies. Increased conversion rate by 5.5X.• Instilled a data-driven culture in the Marketing department by defining KPIs and developing a funnel pipeline data model & reporting system for monitoring performance and identifying process improvement opportunities. • Lead planning and budgeting process across Marketing. Manage Marketing budget. • Share strategy and Marketing performance at monthly Executive Operations Review. -
Director, Digital Marketing & OperationsSierra Wireless Apr 2015 - Dec 2019Richmond, British Columbia, Ca
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Senior Manager, Digital ProgramsNtt Data Americas Sep 2014 - Apr 2015Plano, Texas, Us• Led digital transformation projects for the 6th largest global IT services company designing, developing, and implementing CMS, search, and e-commerce solutions and integrations for enterprise B2B and B2C clients.• Managed the global implementation of Sitecore CMS, Insite e-commerce, and Microsoft Dynamics CRM for the world’s leading pen/tablet manufacturer. -
Manager, Online MarketingStemcell Technologies Inc. May 2009 - Aug 2014Vancouver, Bc, Ca• Led digital marketing, user experience, and MarTech implementations for one of the biggest biotech companies in Canada.• Recruited, trained, and managed an 8-person team in digital and marketing communications.• Brought a new corporate e-commerce website from initial concept and content strategy to user experience design, database integrations, and launch, earning Sitecore’s Biotechnology website of the year award.• Grew the website into the primary lead source and an essential direct revenue channel, increasing web traffic by 106%, lead generation by 200%, and annual e-commerce revenue by 180% to USD5.5MM in 3 years.• Partnered with Sales Operations and IT to implement Eloqua to automate lead management and nurturing (lead scoring, SLAs, demand waterfall). Won an Oracle Markie Award for Marketing Automation Sales Impact. • Established marketing analytics framework and data-driven culture in Marketing team• Launched 9 additional digital publications under the "Connexon Creative" brand.• Led social media, including strategy, tools, collaboration with content team and paid social. -
Marketing And Communications Project ManagerStemcell Technologies Inc. May 2008 - Apr 2009Vancouver, Bc, Ca• Collaborated with Marketing and Sales teams to define and implement marketing campaigns to meet business objectives, including interactive media, email, search engine marketing, digital & print advertising, webinars, direct response campaigns and promotions.• Managed workflow, production, and brand integrity for Creative Communications Department. Implemented project management software (AtTask) to increase efficiency, provide clarity into workload and improve communication of Creative Communications output.• Managed production of promotional collateral, advertising materials and educational pieces employing print, web, and multimedia (podcasts and webinars).
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Marketing And Communications Project ManagerConnexon Creative Apr 2007 - May 2008• Launched three new online scientific publications (Apheresis News, Embryonic Stem Cell News, and Neural Cell News).• Managed the website development and go-to-market plan, including marketing and sales strategies, for an online community (The Cell Therapy Network) consisting of over 1,500 resources for the cell therapy industry.• Successfully developed a searchable, continuously updated online database/directory (The Cell Therapy Pages) of 1,800+ international regenerative medicine organizations by creating a new system for categorizing the industry and overseeing product development.• Developed and executed marketing and communications strategies for all Connexon publications, including production of print and online marketing materials. • Provided strategic communications consulting to biotechnology and non-profit clients, including marketing strategy, website development, SEO, webinar management, multimedia development, branding, graphic design of print and online materials and press release authoring and distribution. Clients included STEMSOFT Software, STEMCELL’s Contract Assay Services, Progenitor Cell Therapy, DomaniCell (now NeoStem), International Society for Cellular Therapy, American Society for Apheresis. • Managed team of three direct reports, including a remote employee.
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Communications And Publishing CoordinatorConnexon Creative Mar 2006 - Mar 2007• Successfully managed and grew a digital publication serving the cell therapy industry from 9,000 subscribers to 13,000 subscribers, generating advertising revenue to make publications self-sufficient. • Created print and online campaigns to drive web traffic and increase subscriptions and advertising revenue, including SEO and SEM campaigns and conference and direct mail materials, such as booth graphics and media kits. • Partnered with academic organizations and industry organizations to co-market digital publications and events in the science and medical community. • Provided strategic communications consulting to biotechnology and non-profit clients, including marketing strategy, website development, SEO, webinar management, multimedia development, branding, graphic design of print and online materials and press releases.• Assisted with spinning-off Malachite Management’s communications department and building its portfolio into a viable startup company.
Ashley Nagel Skills
Ashley Nagel Education Details
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Ubc Sauder School Of BusinessMarketing -
The University Of British ColumbiaMarketing
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Simon Fraser UniversityCell And Molecular Biology
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Hyper IslandMaster Class
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Kwela Leadership & Talent ManagementLeadership And Management Essentials
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MnpProject Management Essentials
Frequently Asked Questions about Ashley Nagel
What company does Ashley Nagel work for?
Ashley Nagel works for Sutherland
What is Ashley Nagel's role at the current company?
Ashley Nagel's current role is Vice President, Growth Marketing.
What is Ashley Nagel's email address?
Ashley Nagel's email address is ar****@****ess.com
What is Ashley Nagel's direct phone number?
Ashley Nagel's direct phone number is +160423*****
What schools did Ashley Nagel attend?
Ashley Nagel attended Ubc Sauder School Of Business, The University Of British Columbia, Simon Fraser University, Hyper Island, Kwela Leadership & Talent Management, Mnp.
What are some of Ashley Nagel's interests?
Ashley Nagel has interest in Animal Welfare, Education, Disaster And Humanitarian Relief.
What skills is Ashley Nagel known for?
Ashley Nagel has skills like Digital Marketing, Online Marketing, Lead Generation, Web Analytics, E Commerce, Marketing Automation, Marketing Communications, Product Marketing, Product Management, Marketing Strategy, Cross Functional Team Leadership, Management.
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