Ashley Mohan Email & Phone Number

Charlotte, Nc, Us

Plano, Tx, Us

Plano, Tx, Us

Plano, Tx, Us

Dallas, Texas, Us

Publicly traded restaurant enterprise, owning and operating over 2K restaurants, revenue $3.3B.In this year at Brinker, I oversaw strategic initiatives within the restaurant industry. I fully supported the C-Suite of this Fortune 500, multi-national and multi-billion-dollar public entity. I merged multiple brands into a shared-service platform and reorganized operations, creating efficiencies and economies of scale and collaborated with executive leadership. I developed the “Americana” strategy for launching the re-brand of the Chili’s entity, including brand ethos, marketing campaign, real estate road map, pricing, and labor-model. I also created the To-Go campaign, partnering with third party services for ordering and delivery. I originated all television, social media campaigns, and PR. I made POS more efficient and analyzed financial impacts with a holistic SWOT.I marketed and researched food & beverage acquisition opportunities and presented results to the Board of Directors. I led the interior design of space planning, FF&E, technology functionality, and external partners selection for a new-build state-of-the-art $65M headquarters with a R&D food laboratory. I managed the entire company relocation. Lastly, I financially assessed the viability of Maggiano’s and reengineered a menu for less waste and more profitability, creating 10% EBITDA from a previously negative EBITDA.

Los Angeles, Ca, Us

For-profit company whose profits are also donated with every sale.As a core member of the garage start-up, I escalated the company’s success by designing strategies developing and implementing new profitable divisions of business while meeting company-wide sales goals. I led the presentation of global sales initiatives to the Board of Directors and ensured accountability from all departments and leadership. I pushed growth by building the global retail strategy, growth trajectory, and roadmaps for the Global Direct to Consumer (D2C) Channel (ecommerce and direct retail). I owned a $100M sales budget with existing business growth of +10% comp annually, opening new retail stores, developing sales partnerships, and liquidating aged product through off-price channels. In a separate initiative, I championed TOMS through the global brick and mortar landscape by assessing existing wholesale and ecommerce businesses, creating retail strategies, identifying key markets, scouting real estate, negotiating leases and distributor agreements, and designing and building 94 stores in 5 years. Also, I achieved brand marketing and operational standards for the D2C channel. I slashed 22% in gross margin by establishing national business relationships for liquidation, logistics, and technology. I managed the monthly Sales & Operations Planning (S&OP) processes, facilitated meetings, and developed action plans. I also identified, researched, and selected owned and licensed retail locations, collaborating with the board, owners and franchise partners.

A family office and boutique private-equity firm specialized in hospitality, acquiring hotels and manufacturing facilities.Here, I performed the financial analysis of potential investments, acquiring and onboarding nine companies to shared services. I liaised between Sales, Operations, and Planning divisions as Chief of Staff. I forged the startup of design, manufacturing, and purchasing entities for the parent company, rolling out the 9 brands. I created and launched multi-level training programs on Syspro ERP and Salesforce CRM, supporting 50+ professionals within the Sales, Operations, and Distribution divisions. In addition, I forecasted, budgeted and prepared financial reports for the leadership team. Lastly, I integrated a new Enterprise Resource Planning (ERP) system for multiple interfacing domestic and international companies (9 brands, 1 parent company). Finally, I audited and closed the existing account system, transferred data, authored new master data, and founded a new order and fulfillment process.

Education record

Education record