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Lead go-to-market strategy development for DonorDrive’s SaaS online fundraising platform for enterprise nonprofitsResponsible for directing, planning, and implementing marketing programs and overseeing the logistics of all DonorDrive's marketing effortsConceive and manage product positioning and messaging, marketing strategies for new product launches, and market segmentation and competitive intelligenceProvide sales enablement to outside sales and client success teams via training, competitive analysis, use case development, launch plans etc.Build, coach, and develop a high-performing remote marketing team

• Created the go to market strategy and growth marketing programs for a fast-growing SAAS application tracking software company• Developed marketing strategies that contributed to growing revenue 80-100% YOY for 3 consecutive years• Developed the brand strategy, messaging and brand positioning for HiringThing’s white label platform & integration marketplace• Developed marketing strategies to support market growth, drive lead volume, generate new revenue, and support brand development• Responsible for the strategic development and execution of multi-channel marketing campaigns• Partnered with product team to provide competitive insights, market analysis and user feedback to inform the product roadmap• Led, coached and developed a highly effective remote marketing team as well as several contractors

• Managed marketing efforts for the leading off-airport parking provider across 15 markets (16 facilities) concentrating primarily on digital channels (PPC, Social, Email, Mobile & Web)• Served as marketing department head, reporting directly to the CEO, during a major department transition. Managed all marketing initiatives both traditional & digital• Responsible for a combined annual budget of $4M; set and channelized 2014 overall revenue and marketing expense budgets• Designed and oversaw the execution of a new world-class Customer Loyalty Program• Oversaw the redesign and re-launch of the mobile website, increasing traffic and revenue by over 200%• Led weekly revenue results meeting & monthly digital revenue results meeting with C-level & senior executives• Negotiated and executed key sponsorships with multiple national sports franchisees, including national championship team • Assisted in the redesign and rebranding of passenger shuttle buses• Increased revenue from email marketing campaigns by over 30%, maintaining an average ROI of over 4000%.• Thanksgiving 2012 email campaign set a revenue record up 94% YOY & 27% higher than previous revenue record• Increased revenue from pay-per-click campaigns by 20% YOY• Increased revenue from social media channels by over 200% YOY• Managed a team consisting of a Marketing Coordinator, Marketing Analyst & Graphics Designer

• Oversaw the scheduling, production and implementation of campaigns to ensure timely, accurate implementation, as well as full delivery.• Managed travel deal advertising campaigns for travel companies utilizing Travelscream’s Travel Deals Network, as well as coordinate the launch and maintenance of all Social Media Toolkits.• Setup and coordinated launch of all new publishing partners joining the Travel Deals Network• Client Services: managed on-going relationships with new clients and service all campaign related needs; provided workflow management by prioritizing work and coordinating workflow between editorial and sales teams• Analytics: Responsible for monitoring campaign delivery and analyzed click-data on a daily basis to make optimization decisions to ensure fully delivery; Worked closely with Sale Team, serving as a resource for analyzing data, preparing recommendations and performing periodic optimizations to further increase campaign success rate and future business.• Managed a team consisting of a Media Operations Assistant• Worked remotely for full tenure• Key Accounts: Priceline, Hotwire, Expedia, CheapCaribbean.com, Travel-Ticker, TripAdvisor, Orbitz, Sabre Hospitality Solutions, Stella Travel

• Responsible for driving revenue to IHG’s brand websites by managing campaigns and developing media plans based on the various web and performance marketing channels (e.g. web merchandising placements, media, retargeting, search, mobile and affiliate)• Developed and deployed marketing web merchandising campaigns for brand specific and multi-brand audiences to both drive conversion and reduce consumer abandonment • Served as liaison between regional and global brand/guest marketing teams and the web content team with respect to developing new web content for campaigns/promotions and web content updates• Served as competitive lead by monitoring interactive marketing initiatives of IHG’s top competitors’ websites using tools such as Nielson AdRelevance and Experian Hitwise• Key campaigns: IHG Mobile and iPhone App Launch, Priority Club Rewards Hotels Anywhere, Priority Club Rewards Global Summer Multi-Brand Campaign, Canada Stay and Save• Key contributor in the 2010 AIMA Awards nominated IHG Mobile & iPhone App Launch campaign • Responsible for driving revenue to IHG’s brand websites by leading and managing various aspects of performance marketing account management, media buying and business development• Forecasted ROI, Cost of Sale and sales volume for prospective partners• Negotiated pricing and legal contract based on performance and forecast• Monitored and audited existing partners and propose optimizations to increase revenue and reduce cost• Managed day to day relationship with existing media partners• Managed the entire on-boarding process for new partners (contract, tracking setup, invoice/budget setup, creative, etc.)

• Responsible for partnering with sales teams to create revenue and build renewals through exemplary customer service, optimal campaign management, proper revenue/billing management, and adherence to policies and procedures• Process insertion orders through various control points to ensure organization approval of all orders• Solicit, approve, test and schedule creative materials for various ad products per established specification, as well as set up and manage ad campaign delivery via ad scheduling software suite• Create and analyze delivery report, both 3rd party and internal, to ensure complete contract delivery• Monitor campaign delivery and recommend campaign optimization strategies derived from report analysis • Route all billing information that is entered into the database that allows Accounting Dept. to conduct invoicing of clients. Also support Account Dept. in monthly billing and deferred revenue reconciliation efforts• Recognized for optimizing over $121K of under delivered revenue in May 2007• Manage accounts list valuing $6M for high-profile brand clients including J&J, Wal-Mart, P&G, Ford, Kraft & Anheuser Busch.• Awarded 2008 Campaign Specialist of the Year

• Responsible advertising order fulfillment and coordination for Major Retail and Furniture Accounts• Sales Support - created client proposals & presentations• Responsible for advertisement proof correction• Client management and customer service• Fulfillment of tearsheet request• 3rd Otr. 2007 – Advertising Coordinator of the Quarter

• Responsible for managing daily NBC Newschannel satellite feeds for NBC News Program (NBC Nightly News, Dateline and Today Show) promotions to affiliate stations• Function as liaison between affiliate station promotion director and the network for on-air promotions, both television and radio • Assisted in execution of various promotional projects, including NBC Weather Plus digital channel launch, The Dew Action Sport Tour affiliate promotional launch kit, 2006 Torino Winter Olympic Games and the 2005-2006 Annual Affiliates Meeting• Functioned as script-writer for a 2006 Torino Olympic Games Video Sales Presentation• Coordinated and supervised taping of custom copy promotional shoots with NBC News and Entertainment talent for affiliate stations• Maintained and updated NBC Affiliate Promotions website daily