Ashley Robbins Email & Phone Number

Denver, Co, Us

Plano, Tx, Us

Plano, Tx, Us

New York, New York, Us

National Senior Account Director managing two Holding Companies (IPG/Kinesso and Dentsu Aegis) and client-direct P&G and Microsoft, equating to over $100MM in yearly revenue. Only National Lead to represent and work across two Holding Companies (vs. one).• Secured and led Senior Leadership discussions around Verizon Media Exchanges supply, including both Owned & Operated publishers (e.g., AOL Brands, Yahoo, Microsoft) and 3P publisher inventory; strategized, evangelized, created, and executed on matters most important to clients.• Proactively owned and managed key VM Exchange initiatives and projects most consistently voiced across all Holding Companies both internally and externally: Transparency (take rates, log-level data), Priority Deals with Fixed Pricing, Capital Programs, Discounted Rates, etc.• Led a team of Regional Lead Account Executives to further relationships and communication within IPG and DAN agencies and advertiser accounts through management and mentorship across all levels.

Us

Built and led company’s first Full-Scale Programmatic Sales Department from the ground up; developed go-to-market strategy, built out offerings, and executed and ran Programmatic Sales Arm. Served as Programmatic Expert calling on all programmatic clients, agencies, trading desks, DSPs, SSPs across the U.S. • Met with 1,000+ advertisers to generate 500+ new deals with ~300% YOY growth in programmatic revenue. • Introduced WebMD to and created partnerships with 100+ new business clients across all category verticals (i.e. CPG, Food/Beverage, Retail, Beauty, Telecom/Cable, Technology, Finance, Insurance, Auto, Travel, etc.). • Proactively pursued and led all strategic partnership discussions, negotiations and implementations from the Agency Holding Company down to select clients. • Held monthly meeting with CEO, CFO, Head of WebMD Sales & Marketing, Head of Ad Ops and Head of Yield Management to discuss and report on wins, hurdles and the needs of department. • Provided internal education for the entire WebMD direct sales department on all things programmatic.

Bristol, Ct, Us

Promoted to lead company’s Full-Scale Programmatic Sales Department across the U.S. Leveraged entrepreneurial drive to inform and persuade advertisers to work directly with ESPN programmatically through real-time recommendations, cross-platform solutions and data opportunities successfully delivering on client goals and increasing ESPN programmatic sales. • Drove upwards of $20MM+ programmatic-only opportunistic revenue through self-founded industry contacts including top Fortune 500 clients across all verticals. • Proactively prospected clients, opportunities and growth areas to increase revenue for long-term success. • Served as internal/external subject matter expert, primary liaison and consultant in programmatic advancements, ecosystem and ESPN offerings; Coached direct sponsorship sales executives and other key stakeholders, to strengthen skill set in order to drive company revenue, client growth and best practices.

Bristol, Ct, Us

Developed, created and presented competitive positioning and sales materials for ESPN digital products and sports opportunities used by Sales and Senior management. Also an integral member of five person core ESPN team working with Chief Executive Leadership to plan, create and execute yearly Upfront sales event.• Worked closely with all ESPN departments for each sales presentation to ensure creation of most strategic positioning, including accurate implementation of group objectives and best USP for clients.• Also synthesized larger scale presentations into "snackable decklets” and client ready emails highlighting key messaging, insights and positioning for products, research goals and sporting events. • Created, produced and distributed digital positioning videos to further drive education, awareness and sales. “Not All Display is Created Equal” video morphed into a company-wide campaign with trade support, digital advertising and use at speaking engagements; cited as "industry changing and innovatively forward-thinking".• Developed, created, produced and executed all elements of yearly Upfront including thematic, graphics, branding, b-roll, logistics, scripting, video creation and production, client testimonials, talent conversations, webcast, etc. Solely managed show segments working closely with ESPN President and EVP.

New York, Ny, Us

Partnered with industry-leading Fortune 500 clients to define goals and objectives, create strategic cross-platform ideas and sell through opportunities utilizing multiple Time Warner properties. Managed all divisional relationships (Time Inc., Turner, Turner Sports, Warner Bros., HBO) for successful development and execution of opportunities.• Led internal ideations to develop and conceptualize creative platforms based on client goals; defined and developed the strategies of final products to deliver increased revenue. • Managed all marketing strategy/sales, creative and studio teams to ensure presentation materials properly represented final ideas and all Time Warner parties approved of finished products.• Presented final ideas to client, including insights and strategies to meet their objectives utilizing said Time Warner properties: influenced brands and drove business growth for both external and internal partners.• Time Warner International Expert – created, updated and distributed the Time Warner Global Assets Chart.

Atlanta, Us

Expert CNN Sponsorship Marketing liaison between Ad Sales and Editorial Production; created, updated and distributed sales sponsorships, features and programming opportunities to best align with client objectives.• Brainstormed client RFPs and optimized best growth opportunities through development and execution of new and existing cross-platform opportunities across CNN, HLN and CNN Airport Network.• Proactively created, owned and distributed the company-wide CNN Ad Sales Newsletter (circulated weekly), which included new sponsorship opportunities and programming information, relevant industry news and deep competitive analysis to further drive sales education and company revenue. • Actively managed CNN programming and sponsorship process between Ad Sales and the CNN Editorial and Production teams (onset/development/execution) for all things sponsorship and client related.

Orlando, Fl, Us

Created and built all media sponsorship plans to guarantee best result for Golf Channel and ensured client objectives and deliverables were effectively implemented and executed. Strengthened Sales Account Executives’ presentations through strategic slide-sharpening and valuable contributions and insights during client meetings.

B.A., Sociology & Business

Certificate In Marketing, Certificate Of Marketing: Strategy & Branding

Sales Certificate, Won First-In-Class “Sales/Marketing Presentation” Award