At FARM, we don’t guess; we know. That starts by working together to understand your business, your challenges, and your vision. Then we use insights, strategy, and fresh perspective to make sure our work is aligned with your definition of success. We are defined by the fluid thinking of our people over the rigid steps of a process. For you, that’s the difference between chasing the big idea and investing in the right idea.

Research. Insight. Strategy.Formerly Focused Marketing Associates, Pathfinder has spent nearly 20 years helping business leaders across the United States make better informed and more profitable decisions through market research, business intelligence, and strategic planning. Located in Orchard Park, N.Y., Pathfinder is a women-owned business and sibling company of FARM, one of Western New York’s leading marketing agencies. Visit Pathfinderinsights.com for more information.