Served as a business analyst and met with product owners, document current processes, and integrate these processes into VAULT workflows. Partnered with IT and Global Operations to leverage VAULT as a true CRM. Defined product roadmap, vision and strategy for platform components. Clearly developed and prioritized product requirements, requests, bugs and features. Demonstrated functionality and developed training plans, material and documentation.

Establish, strengthen, and maintain productive relationships with major brands; manage and maintain client accounts and formulate innovative strategies to maximize revenues, ROI, and performance. Direct the project lifecycle of integrated campaigns. Uncover new strategies and targets to drive rapid growth and achieve alignment with the company’s goals. Provides influential coaching and mentorship to sales and account management teams, facilitating training programs to maximize potential.

Leads the development and execution of point-of-sale and digital marketing plans while meeting budget parameters. I ensure proactive client service, definition and tracking of campaign performance drivers for varies leading manufacturers, supporting their advertising strategies and tactics to grow the brand.I collaborate with Global Operations and other teams to define, develop, and improve processes and technologies that deliver Best in Class campaign experiences, reporting, insights and results.

Independently made account-based decisions based on policyholder's tenure, number of accounts, claims history and long-term performance indicators. Analyzed financial statements, contracts, credit reports, and state statutes to accurately define risk obligations. I marketed the company's products in order to increase company revenue and client's portfolio.Developed and implemented of a strategic and tactical territory marketing plan which contributed to an increase in profitable direct written premium and awareness in the marketplace of the organization’s products.