Ashley Rosas Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, California, United States

• Plan and drive the execution of Digital Design and E-commerce initiatives from inception to completion, ensuring they are delivered on time and within budget. • Analyze and improve team workflows to enhance efficiency and productivity • Develop and execute risk management strategies to proactively identify project roadblocks, effectively addressing issues that could impact timelines and overall success.• Facilitate regular communication between internal teams and external vendors, ensuring alignment on project objectives and timely delivery of high-quality assets.• Establish a culture of collaboration and accountability; hold weekly status meetings with Web Design, E-commerce and Development teams to track progress, share information and resolve roadblocks amongst all stakeholders

San Diego, California

•Headed a cross-functional 20-person team of Designers, Copywriters, Content Creators, Social Media, and Email Marketers in the creation and execution of company-wide marketing initiatives•Led the delivery of creative projects from inception to completion and mapped day-to-day marketing team workflows•Managed the creative development process including, brainstorming meetings, creative-briefing, project scopes, schedules, deadlines, QA, results, and changes/improvements•Led the Marketing team through successful Discover, Define, Design, Develop, Deploy and Measure phases, explaining complex ideas clearly, and managing expectations throughout •Assisted in the development and management of brand communication strategy across all platforms (digital multimedia, marketing/sales materials, photo shoots, and promotions)•Maintained SOP’s and assigned tasks through the utilization of project management platforms (Asana, Wrike, Basecamp)•Acted as the liaison between cross-functional teams, reviewing, editing & bringing clarity to select creative requests, ensuring that projects have clear direction & focus prior to initiation

•Worked in conjunction with the Director of Marketing Operations to ensure execution plans roll-up to the larger workflow strategy for the department•Developed marketing and brand building campaigns aimed at increasing sales and profit in National accounts•Created and oversaw the creative development of multi-channel campaigns (print, multimedia, pitches, influencer content, and social media)•Worked closely with the Supply Chain team to coordinate product launch dates and ensure inventory is stocked •Managed the day-to-day strategic brand presence, content distribution, and curation for social media and Ecommerce to target consumer and raise brand awareness •Tracked media opportunities and monitored industry competitors to strategize marketing plans•Worked closely with in-house cross-functional teams to develop creative assets and promotions to increase revenue•Reviewed all creative marketing materials and copy to ensure all content met brand guidelines •Worked closely with web-developer to manage all website updates•Created visual promotions for media channels to promote client accounts

•Worked directly with the VP of Marketing on marketing strategy and product promotions•Managed marketing projects, coordinating timelines, setting priorities, and schedules•Maintained and updated campaign calendar and product guides and edited copy for all print assets and product labels•Coordinated regional trade show participation including communications, show logistics, creative, and budget management•Coordinated and managed proposals to blogger and influencer industries•Communicated with suppliers, retailers, and customers to ensure mutual satisfaction

Greater San Diego Area

•Provided general administrative assistance and clerical support•Coordinated content for various social media platforms to target and boost clientele•Created purchase orders with suppliers to receive material for promotional displays•Oversaw projects to ensure proper design materials were delivered on time•Involved in the implementation of promotional materials•Organized and scheduled client appointments

Greater San Diego Area

Education record

Communication And Media Studies