Ashley Rosas Email & Phone Number

San Diego, CA, US

San Diego, California, United States

• Plan and drive the execution of Digital Design and E-commerce initiatives from inception to completion, ensuring they are delivered on time and within budget.
• Analyze and improve team workflows to enhance efficiency and productivity
• Develop and execute risk management strategies to proactively identify project roadblocks, effectively addressing issues that could impact timelines and overall success.
• Facilitate regular communication between internal teams and external vendors, ensuring alignment on project objectives and timely delivery of high-quality assets.
• Establish a culture of collaboration and accountability; hold weekly status meetings with Web Design, E-commerce and Development teams to track progress, share information and resolve roadblocks amongst all stakeholders

San Diego, California

• Headed a cross-functional 20-person team of Designers, Copywriters, Content Creators, Social Media, and Email Marketers in the creation and execution of company-wide marketing initiatives
• Led the delivery of creative projects from inception to completion and mapped day-to-day marketing team workflows
• Managed the creative development process including, brainstorming meetings, creative-briefing, project scopes, schedules, deadlines, QA, results, and changes/improvements
• Led the Marketing team through successful Discover, Define, Design, Develop, Deploy and Measure phases, explaining complex ideas clearly, and managing expectations throughout
• Assisted in the development and management of brand communication strategy across all platforms (digital multimedia, marketing/sales materials, photo shoots, and promotions)
• Maintained SOP’s and assigned tasks through the utilization of project management platforms (Asana, Wrike, Basecamp)

• Worked in conjunction with the Director of Marketing Operations to ensure execution plans roll-up to the larger workflow strategy for the department
• Developed marketing and brand building campaigns aimed at increasing sales and profit in National accounts
• Created and oversaw the creative development of multi-channel campaigns (print, multimedia, pitches, influencer content, and social media)
• Worked closely with the Supply Chain team to coordinate product launch dates and ensure inventory is stocked
• Managed the day-to-day strategic brand presence, content distribution, and curation for social media and Ecommerce to target consumer and raise brand awareness
• Tracked media opportunities and monitored industry competitors to strategize marketing plans

• Worked directly with the VP of Marketing on marketing strategy and product promotions
• Managed marketing projects, coordinating timelines, setting priorities, and schedules
• Maintained and updated campaign calendar and product guides and edited copy for all print assets and product labels
• Coordinated regional trade show participation including communications, show logistics, creative, and budget management
• Coordinated and managed proposals to blogger and influencer industries
• Communicated with suppliers, retailers, and customers to ensure mutual satisfaction

Greater San Diego Area

• Provided general administrative assistance and clerical support
• Coordinated content for various social media platforms to target and boost clientele
• Created purchase orders with suppliers to receive material for promotional displays
• Oversaw projects to ensure proper design materials were delivered on time
• Involved in the implementation of promotional materials
• Organized and scheduled client appointments

Greater San Diego Area

Education record

Communication And Media Studies